How to Create a Brand Identity in 2 Effortless Steps

How to Create a Brand Identity in 2 Effortless Steps

How do you create a brand identity? What is the importance of a company’s brand? If you’re building a company from scratch, you’ll need to come up with a brand. Your brand will tell a story about how your company will solve problems differently than other companies. Let’s look at how to create a brand identity in three steps outlined in Play Bigger.

Was Steve Jobs Mean to His Employees?

Was Steve Jobs Mean to His Employees?

What was Steve Jobs like at work? Was Steve Jobs mean to his colleagues and employees? Steve Jobs is remembered as one of the greatest entrepreneurs for creating the technology company Apple. However, Walter Isaacson’s biography of Jobs shows that his cruel attitude towards his employees left much to be desired. Read below to determine if Jobs was needlessly cruel or just a strict leader.

A Long-Term Marketing Strategy to Stay Relevant

A Long-Term Marketing Strategy to Stay Relevant

What is the purpose of a long-term marketing strategy? How can you stay relevant in the market? The book Play Bigger advises how to keep your business afloat in the competitive market. The authors suggest a long-term marketing strategy that includes creating a new market and expanding it to another market. Let’s look at their long-term marketing strategy so your business stays at the top.

How to Become a Straight-A Student: Book Overview

How to Become a Straight-A Student: Book Overview

What is the book How to Become a Straight-A Student about? What are the main takeaways of the book? In How to Become a Straight-A Student, Cal Newport gives tips for studying as a college student. His techniques can help you ace your tests and pass courses with the best grades possible. Read below for a brief overview of the book How to Become a Straight-A Student.

Creating a New Market to Become a Market Winner

Creating a New Market to Become a Market Winner

What does it take to build a new market? What is the advantage of creating a new market? A new market should show that your product isn’t merely better than its competitors, but that it’s in an entirely different league. Creating a new market for your product is the only way you can become a market winner. Continue reading to learn why creating a new market is your best option, according to Play Bigger.

How to Plan Your Day—For Students in College

The Secrets to Effective Time Management in Sales

How should you plan your day as a college student? Should studying be the center of your attention? How to Become a Straight A-Student by Cal Newport advises that college students should create their own schedule for studying and free time. By having a consistent schedule, you won’t feel overwhelmed or tempted to procrastinate. Learn how to plan your day for students below.