Is creativity an inborn quality? How do creatives develop novel ideas? According to Elizabeth Gilbert, creativity can come to anyone who gets in touch with what she calls “Big Magic.” This force is bigger than us and cannot be explained scientifically or proven empirically. It is an eternal cosmic entity that creatives must have faith in. In this article, we’ll explore Gilbert’s conception of creativity and two key ways Big Magic might come to you: via ideas and your genius.
Elizabeth Gilbert: Creativity Is Magic
