Russell Brunson’s Sales Funnel Strategy: Hook, Story, & Offer

A person going into a sales funnel with "Your Product" at the bottom depicts Russell Brunson's "hook, story, offer" strategy

Are you struggling to attract your ideal customers? What’s the secret to creating a sales funnel that actually works? Russell Brunson’s book Traffic Secrets reveals a powerful strategy for capturing dream customers. He shares insights on crafting compelling offers and designing user-friendly web pages. His approach focuses on the “hook, story, and offer” framework to guide potential buyers through the sales process. Read on for Brunson’s expert advice that can boost your business online.

Exceptional Customer Service Examples at Salesforce

A man offering exceptional customer service to a woman holding a tablet in a business

What are some examples of outstanding customer service? How does Salesforce serve its customers’ needs? According to Marc Benioff, customer service is one of the most important values at Salesforce. Two of its major forms of service are the software that helps customers manage their business and Salesforce’s annual stakeholder conference. Continue reading to learn more about these exceptional customer service examples.

How to Make Your Product Unique: Create a Niche Market

A gold chess piece on the board with other black pieces as a metaphor for entrepreneurs learning how to make their product unique

Are you failing to make sales on a product that other companies are already selling? How can you make your product different from your competitors’s products? One way to differentiate your company is by developing a unique product or service. Even if you’re selling a common item that other companies have, it needs a different qualification that persuades customers to believe your product is the best. Keep reading to learn how to make your product unique, according to Mike Michalowicz.

How to Conduct a Customer Ranking to Improve Business

A brass scale with a statue of a person on each side, representing customer ranking

Why is it important to rank customers? Is there such a thing as a bad customer? Mike Michalowicz says it’s important to conduct a customer ranking because their rank will determine how you should treat them to ensure your company’s success. The more valuable the customer, the more you’ll prioritize their needs and desires. Let’s explore what makes a customer valuable and the categories of value your customers can fall into.

How to Improve Customer Experience: Fix Their Problems

An employee helping a customer at the store to make her happy and improve customer experience

What do you do when a customer is unhappy with your service? Do you know how to improve customer experience at your business? A crucial part of ensuring your company’s success is improving your most valuable customers’ experiences. This will further increase their value and help your company succeed. Let’s focus on Mike Michalowicz’s method for turning customers’ dissatisfaction into delight.

How to Treat Good Customers (& Weed Out the Bad)

A boss shaking hands with a man to appeal to customers

Which customers are worth letting go of? How do you know who your most valuable customers are? Mike Michalowicz says that an important component of the quality mindset in business is focusing your time, energy, and resources on your most valuable customers. Not every customer is going to be a good customer, so you need to learn how to differentiate between the bad and the good. Take a look at how to treat customers that will help or hurt your company down the line.

Do It Anyway, Girl by Michelle Cunningham—Overview

Cartoonish depiction of a woman climbing to the top of a pyramid in Egypt

How can an introvert become a top sales expert? How can you use social media to grow your marketing network? In her book Do It Anyway, Girl, Michelle Cunningham details her story of how she went from an introverted girl with humble beginnings to an executive in an MLM company. In her books, she shares marketing tips, networking advice, and her personal story. Here’s a brief overview of Michelle Cunningham’s story and advice from her book.

The Top 5 Customer-Centric Strategies for Growing Businesses

How to Get Customers and Grow Your Business

Do you know who your target audience is? What are the best customer-centric strategies for attracting consumers? If you don’t put customers first, you’ll end up driving them away, which will result in decreased sales numbers. To have a successful business, you must focus on customer-centric strategies that provide a positive experience for buyers. With these five customer-centric strategies, you’ll better understand what customers want and how to offer great service.