Is there such a thing as a Western way of thinking? What is the difference between theoretical and empirical methods of reasoning? Which style of thinking does your culture tend to use? Cultural communication expert Erin Meyer divides non-Asian cultures into two broad patterns of thinking or reasoning. Specifically, Meyer argues that Western and Latin American cultures tend to use either theoretical or empirical thinking. Latin Americans and Germanic countries fall in the middle of this spectrum. In this article, we’ll look at the two variations of Western thinking or reasoning, according to Erin Meyer.
Western Thinking: Theoretical vs. Empirical










