Marketing Archives

4 Surefire Ways to Build a Connection With Customers

Why should you make a meaningful connection with customers? How do you connect with customers on a personal level? Superfans by Patt Flynn asserts that your customers will have a positive experience with your brand if they feel a sense of personal connection. This includes feeling like the company and its staff understand them, want them to feel welcome, and even want to get to know them as people. Read below to learn how to make connections with customers that they’ll cherish.

How to Build a Fan Community That Feels Like a Family

What is a fan community? What is the importance of a fan community for businesses? In Superfans, Patt Flynn argues that you should work to help your fans (loyal customers) form personal connections with each other by building a vibrant fan community. The connections your fans form can create positive experiences with your business. Continue reading to learn how to create a united fan community.

The 3 Ways to Create a Memorable Customer Experience

How do you create a memorable customer experience? Why are customer experiences important? In Superfans, Patt Flynn argues that you can instill positive emotions in your customers by creating memorable experiences. When your fans have fond memories of engaging with a brand, their time and energy invested in the brand feels more meaningful. Keep reading to learn how to create a memorable customer experience.

4 Customer Involvement Opportunities to Increase Engagement

What’s the importance of customer involvement? How can you get customers more involved with your business? In Superfans, Patt Flynn explains that fans will become much more attached to your brand if they feel like they’re a part of the company. Flynn offers four methods for making your fans part of the company: letting fans make decisions, giving them a look behind the scenes, sharing the spotlight, and hiring your superfans. Let’s look at the four ways to get customers involved emotionally and financially.

The Big Four Tech Companies: The Secrets to Their Success

Just how big are the big four tech companies? What are the four deep human desires that these companies appeal to? The Four—Amazon, Apple, Facebook, and Google—are among the largest companies in the U.S., and their products and services infiltrate every aspect of American life. In The Four, Scott Galloway takes a hard look at these technology companies that dominate the modern marketplace. Keep reading for an explanation of just how pervasive these companies are and the two factors that are major contributors to their continuing success.

Growth Hacking: A Marketing Method for the Modern Age

Are traditional marketing methods still effective? How do you make your product/service stand out in modern markets? In today’s fast-paced, high-tech world, old approaches to marketing no longer work. Large-scale, big-budget advertising campaigns are too slow and imprecise for the online world. Sean Ellis and Morgan Brown present the solution to this dilemma—growth hacking marketing. Keep reading to learn about the growth hacking marketing method.

Breakthrough Advertising by Eugene Schwartz: Overview

What is Breakthrough Advertising by Eugene Schwartz about? What are the main takeaways of the book? The ultimate goal of copywriting is to craft advertisements that spur demand for what you’re selling. In Breakthrough Advertising, Eugene Schwartz says you can do this by understanding what customers already need and framing your product as the only solution to fulfill these needs. Read below for a brief overview of Breakthrough Advertising by Eugene Schwartz.

Why Customer Research Creates Successful Headlines

What is the point of customer research? How can customer research increase sales numbers? There are three areas of customer research that will help you target the most relevant customer need. In Breakthrough Advertising, Eugene M. Schwartz teaches you how to write up excellent headlines based on the findings from your customer research. Below we’ll look at why headlines and customer research are important in advertising.

How to Convince Customers of Your Product Superiority

What is product superiority? What is the key to beating the competition? In marketing, product superiority is the slight differences between similar products that can make one product seem better than the other. In Breakthrough Advertising, Eugene M. Schwartz gives a few tips for convincing customers that your product is superior to the competition. Let’s look at the three ways you can write a headline that highlights your product superiority.

How to Write a Sales Letter: Dan Kennedy’s Winning Strategies

What are sales letters? Are they effective? How should one be written and used? You don’t have to attend an elite institution to learn how to turn words into money, says multimillionaire entrepreneur Dan Kennedy in The Ultimate Sales Letter. Whether you’re a new business owner or just interested in writing persuasively, you can use Kennedy’s strategies to sell. Continue reading to learn what a sales letter is, how to write a sales letter, and how to use a sales letter strategically.