What are loonshots? How can organizations cultivate a culture where innovative ideas thrive? Loonshots are innovative ideas that change the world (e.g., insulin, radar, computer animation). Initially, loonshots are dismissed as crazy and overly ambitious. For this reason, loonshots almost don’t make it. In his book Loonshots, Safi Bahcall argues that organizations can deliberately cultivate these kinds of ideas. He presents four rules for nurturing loonshots and explains how organizations can keep innovating no matter how big they grow. Let’s explore Bahcall’s four rules for generating loonshots.
Safi Bahcall: The 4 Rules for Generating Loonshots
