Entrepreneurship Archives

What Is Exaptation? Examples in Biology, Art, & Society

What is exaptation? How can it be applied in practical ways outside of biology? Exaptation is the use of a tool or trait in a context that’s different from the one it was originally intended for. In Where Good Ideas Come From, best-selling author and theorist Steven Johnson provides a few examples of exaptation and shows how it can lead to novel ideas outside of biology. Read more to learn about exaptations, particularly in the context of innovation.

The 3 User-Friendly Design Components Technology Needs

What is a user-friendly design? What are the components of a human-centered design menu? User-friendly design is exactly what the name implies: it puts the user first. In Cliff Kuang and Robert Fabricant’s book User Friendly, they dive into the different requirements to make technology accessible and satisfying for consumers. Keep reading to learn more about the three components of user-friendly design.

Product Evolution Lessons From the Co-Creator of the iPhone

At what point does market disruption go too far? How should you time the second generation of your product? When should your focus shift to profit? At Apple, Tony Fadell built several generations of the iPod and the iPhone. Now he shares his advice about product evolution in his book Build: An Unorthodox Guide to Making Things Worth Making. Keep reading to learn how to release and subsequently evolve a product.

Understanding Users’ Needs: Make Their Lives Easier

How should technology make life easier? What do you need to do to understand users’ needs? When you’re creating any type of product dealing with technology, the first thing you need to consider is how it’ll make life easier for the user. In User Friendly, Cliff Kuang and Robert Fabricant explain in detail how this is made possible using user-friendly design. Continue reading to learn more about how you should create a product centered around a user’s needs.

How to Cultivate Sudden Insights: Taking Advantage of Serendipity

Have you ever taken a “reading vacation”? Do you collaborate with artificial intelligence? Do you think in the shower—or just sing? You might wonder how people come up with incredible innovations. Best-selling author and theorist Steven Johnson explores where good ideas come from. Sometimes, they come from epiphanies, and he shares ways to take advantage of serendipitous moments. Keep reading to learn how to cultivate sudden insights that could lead to exciting places.

3 Common Business Problems & How to Navigate Them Wisely

How long does it take to find the right investors? How do you maintain personal well-being when leading a business? Why should you memorialize business catastrophes? No matter how well your launches go, you’ll likely face challenges in your business. Serial entrepreneur Tony Fadell recommends strategies for three common business problems: a lack of funds, a lack of work-life balance, and catastrophes. Continue reading to learn how to navigate these challenges and come through as a stronger leader with a stronger business.

How to Develop Ideas: Turning Insights Into Innovations

Do you have a million ideas in your head that seem to go nowhere? Are you looking for fresh ideas to solve specific problems? Steven Johnson takes us on an exciting exploration of good ideas and novel innovations. For an idea to be good, he says, it must be built upon accumulated knowledge and be put forward at a time when users can conceive of how to use the idea and when the needed resources for the idea are available. Keep reading to learn how to develop ideas and, ultimately, advance knowledge and society.

Steven Johnson: 7 Innovation Goldmines Where Ideas Are Found

What drives innovation? Where do new, groundbreaking ideas come from? According to best-selling author and theorist Steven Johnson, innovation happens when we seek out new ideas and cultivate environments in which fresh ideas can emerge and grow. In Where Good Ideas Come From, he explains the various avenues you should explore to come up with the best ideas. Read more to learn about the seven goldmines of innovation that Johnson discusses.

The 4 Components of an Effective Team: A Surprising Combination

Who understands what the customer wants? Who can help you mitigate business risks? Who holds the CEO accountable? Entrepreneur Tony Fadell shares his tips for creating a successful product-based business and building a great team. He contends that there are four components of an effective team, and they might not be what you think. Continue reading to learn Fadell’s surprising yet sensible advice.

How to Build a Product-Based Business: Advice From Tony Fadell

How do you build a world-changing product-based business? How do you set the right foundation and then weather the storms that come? Entrepreneur Tony Fadell answers these questions and more in Build. The book is part career encyclopedia and part memoir, detailing Fadell’s journey building the iPhone and starting Nest, a smart home device company that he sold to Google for billions. Keep reading to learn how to build a product-based business from a successful business veteran.