Business Archives

Competitive Market Research: 4 Areas of Companies to Study

How do you perform competitive market research? How can studying other businesses improve yours? According to Michael Porter’s book Competitive Strategy, researching your competitors will benefit you in two ways. First, it will enable you to create effective countermoves to their strategies. Second, it will help you anticipate their responses to your strategic initiatives. Let’s explore the insights you’ll gain by performing competitive market research.

The Difficulties of Adapting to New Video Game Technology

How has video game technology changed over the years? How do game developers navigate these changes? These days, the best video games look so realistic that they could easily be mistaken for a movie. This is thanks to the always-evolving video game technology that developers are forced to keep up with every year. Let’s look at how developers adapt to new technological advancements in the video game industry.

3 Ways to Gain a Competitive Advantage in Business

A chess board representing organizational conflict

Does your business need revamping? Do you want to gain a competitive advantage in business? The goal of every business is to outperform its competitors. Competitive Advantage by Michael Porter suggests that you align your operational procedures with one of three strategies: set lower prices, offer something unique, and target niche markets. Discover how to implement each of these strategies.

Worst Cases of Crunch Culture in the Video Game Industry

What is crunch culture in video games? Why do game development studios push their employees beyond their limits? According to Blood, Sweat, and Pixels by Jason Schreier, many game development studios prioritize mandatory overtime over their employees’ mental health and personal lives. This is to meet deadlines and avoid delays that mean pushing the release of video games back for months or even years. Continue reading to learn why crunch culture has become so normalized in the gaming industry.

Differentiation in Business: How to Stand Out From Competitors

Do you want your business to stand out from the rest? How can you practice differentiation in business? To gain a competitive advantage in the market, your business has to offer something unique from other businesses. Additionally, you need to target niche markets that your product specifically caters to. Let’s look at how to make your business one of a kind to draw more consumers in.

How Competition in Entrepreneurship Pushes Business

Why is there so much competition in entrepreneurship? How do competitors pose a threat to your sales? Without competition, most businesses wouldn’t work as hard to keep themselves going. It’s the thought of another business outselling them that keeps entrepreneurs motivated to be the best and win the top seat in the market. Let’s look at how deep competition in entrepreneurship goes, as Michael Porter describes in Competitive Strategy.

7 Money Saving Services Your HR Team Should Start Using in 2023

The Three Key Traits of a Wealth Accumulator

Creeping interest rates, inflation at an all-time high, and an ever-lasting SaaS winter. 2023 is looking pretty bleak for many SMBs. The year has led many businesses to look at alternative ways to save money, and this task often falls on three departments: Finance Operations HR In this article, we’ll explore how HR teams can start saving money in the short-term and investing in smarter ways for safer, more cost-efficient business growth. HR Money Saving Tactics You Can Implement in Your Staff Management Strategies With inflation rates being so high, and the value of cash decreasing so drastically, finance teams

3 Reasons Why Interruption Marketing Doesn’t Work (Seth Godin)

What do billboards and TV commercials have in common? How much are you annoyed by their intrusion? Even if you haven’t heard the specific term before, “Interruption Marketing” probably sounds familiar. You’ve had your experience disrupted by ads that you don’t expect or want. You certainly didn’t ask for them. Seth Godin explains why this type of marketing had its heyday—but it’s finally time to move on. Read more to learn three reasons why Interruption Marketing is no longer as effective as it used to be.

Video Game Development Roles That Cause Chaos

What are outside video game development roles? How do investors and business executives affect a video game’s release window? One of the biggest challenges in making a video game doesn’t relate to the development itself. Instead, it’s a product of collaboration with investors, publishers, and other people out of the game studio whose interests in selling the product might conflict with the developers’ interests in creating it. Discover how an outsider’s perspective can change everything about the development of a video game.

What Is Permission Marketing & Why Is It So Profitable?

What is permission marketing? Why is it more effective than old-style “Interruption Marketing”? Seth Godin says that the primary advertising method of the 20th century is no longer the most effective approach. He advocates building relationships through what he calls “permission marketing.” He explains what it is and why it’s so much more profitable in today’s brand-saturated market. Keep reading to understand what permission marketing is as well as the philosophies that are behind it.