Why a Standard Web Page Layout Serves Your Users Best

A man looking at a website on a desktop computer illustrates the importance of using a standard web page layout

Is it more important for web pages to be creative and beautiful—or basic and predictable? What do your users expect? Designing a website that’s easy to navigate is crucial for user satisfaction. A standard web page layout can significantly improve your site’s usability. By following some simple guidelines, you can create a website that visitors find effortless to use. Keep reading to discover expert tips on crafting a user-friendly web design that will keep visitors coming back for more.

How to Empower Your Team to Make Their Own Choices

A manager who knows how to empower a team, giving a speech to employees during a meeting

When is it time to let your team do their jobs on their own? How can you empower your employees from afar? Marty Cagan and Chris Jones advise that leaders should give teams ownership of their duties, promote a culture of collaboration, and understand that mistakes are essential to success. Giving your team authority is positive reinforcement that empowers them to succeed on their own. Learn how to empower your team by letting them take control of projects and reassuring them that failure is okay.

How to Structure a Website That’s Intuitive for Your Visitors

A woman in a home office looking at a website on a laptop computer illustrates how to structure a website

Is your website user-friendly? Do you want to learn how to structure a website that keeps visitors engaged and coming back? Steve Krug’s insights on website design offer valuable guidance for creating an intuitive online experience. His approach focuses on making navigation effortless and ensuring users can quickly find what they’re looking for. Read more to learn how to build a website that truly serves your audience.

How to Identify Business Opportunities in Unexpected Places

A man looking up skyscrapers in a city, wondering how to identify business opportunities

How can discrepancies open up opportunities for innovation? How can you take advantage of a bottleneck in the market? The lesson learned from successes and failures is that opportunities to innovate can be found in unexpected places. In particular, Peter F. Drucker emphasizes mismatches in economic assumptions, customer value perceptions, and inefficient industrial processes as fertile ground for innovators. To find out how to identify business opportunities in these situations, keep reading.

How to Create a Product Vision That’s Strong and Flexible

A woman thinking of a product vision with lightbulbs, pens, and other office materials

What’s a product vision? How can your vision be strong but flexible at the same time? Before creating a product, a leader must define and articulate an overarching vision to guide their team. Marty Cagan and Chris Jones write that a product vision is the company’s mission, as reflected through its products and services. Continue reading to learn how to create a product vision as a leader of a business.

The Disadvantages of Inventions: Peter F. Drucker’s Opinion

A red on a lightbulb showing the disadvantages of inventions

Why is it so hard to sell a unique invention? What are the disadvantages of inventions? In Innovation and Entrepreneurship, Peter F. Drucker says that, while innovations can be successful, entrepreneurs need to be careful with them. Sometimes, a groundbreaking new product can prove difficult to sell. Take a look at why Drucker doesn’t recommend inventing from scratch.

Homepage Design Tips: Creating an Effective Digital Storefront

A computer screen displaying a website with a sleek homepage illustrates homepage design tips

Does your website have an attractive and effective homepage? Does it capture visitors’ attention and drive conversions? Your website’s homepage can make or break your online presence. A well-designed homepage quickly communicates your site’s purpose and encourages users to explore further. It’s the digital storefront that can either welcome visitors or send them running to your competitors. Keep reading for homepage design tips from Steve Krug’s book Don’t Make Me Think, Revisited.

How to Introduce a Product to the Market: 3 Approaches

Two team members strategizing at their desk with a whiteboard, figuring out how to introduce a product to the market

Do you have a new product you want to show off? Do you know how to introduce a product to the market? Any market-entry strategy carries its own set of risks and rewards and requires careful planning and execution. Peter F. Drucker presents three options—you can corner a brand-new market, take advantage of another innovator’s mistake, or take over a narrow niche within an existing industry or marketplace. Let’s explore all the options for introducing a new product to the market.

The 3-Step Plan for Modern Business Operations

A woman working on a computer as part of a modern business operation

What makes an organization a modern business operation? What do you need to do to keep your company on top of the changing industry? Not only are modern businesses and their structures always in flux, but so are the industries in which they operate. In the fast-moving world of technology, product teams need to be empowered with contextual information and decision-making abilities to discover beneficial solutions. Keep reading to learn how a modern business should operate, from a strategic plan to learning from failure.