The World's Best Book Summaries
What are the best quotes from Trailblazer? Why does Marc Benioff encourage moral principles over profit? The capitalism that powered the 20th century is under increasing scrutiny. In Trailblazer (2019), Marc Benioff argues that the time has come for a conscious revolution in business—and that his company, Salesforce, is leading the way forward. Let’s look at Marc Benioff’s quotes from Trailblazer that summarize the book.
What are Salesforce’s core values? How does Salesforce promote inclusivity and excellent customer service? Marc Benioff says that Salesforce became a Fortune 500 company by practicing principled business. Salesforce prioritizes four key moral principles: service, advancement, inclusivity, and confidence. Let’s discuss how the company has translated each of these principles into action over its history.
Do stakeholders have high expectations for your business? How can you keep your stakeholders happy? Principled business is a form of stakeholder capitalism, which means businesses that take this approach must meet all their stakeholders’ diverse needs. Salesforce satisfies the interests of three major groups of stakeholders: employees, society, and the environment. Find out how to manage stakeholders’ expectations by modeling your business after Salesforce.
Why is diversity and inclusion important in any business? How does Salesforce create an equal space for all of its employees? Marc Benioff explains that he’s always striven for inclusivity at Salesforce. However, he didn’t explicitly focus on this principle until two key incidents brought Salesforce’s underperformance in this area to his attention. Let’s look at the two incidents that persuaded Benioff to improve Salesforce’s diversity and inclusion plan.
What is Salesforce’s business model? What principles do the company follow? According to Marc Benioff, it’s not enough for a company to simply have principles—it must also practice those principles consistently and benefit all its stakeholders. His company, Salesforce, practices principled business in two ways. Keep reading to learn more about Salesforce’s business model and the principles it upholds.
How does Salesforce give back to the world? Why is Salesforce so involved in American politics? Marc Benioff considers society and the global environment two of Salesforce’s chief stakeholders. A couple of ways he addresses social and environmental problems are through a philanthropic program and campaigning for political change to promote minorities’ rights. Discover more about Salesforce’s philanthropy efforts.
Are you feeling overwhelmed by the demands of running your business? Do you wish you could find more time for yourself without sacrificing your company’s success? In his book Buy Back Your Time, entrepreneur Dan Martell offers a solution. He presents strategies for reclaiming your time and energy while still growing your business. The book covers time analysis, efficiency improvements, and effective planning techniques. Read on for an overview of Dan Martell’s Buy Back Your Time, and discover how you can take control of your schedule and achieve both personal and professional success.
What’s The Pumpkin Plan by Mike Michalowicz about? Are you a struggling entrepreneur who’s exhausted and overwhelmed? In The Pumpkin Plan, Mike Michalowicz says that the key to being a good entrepreneur is to change your mindset from quantity to quality. He further discusses the components of the quality mindset and how you can implement them. Read below for a brief overview of The Pumpkin Plan.
Are you failing to make sales on a product that other companies are already selling? How can you make your product different from your competitors’s products? One way to differentiate your company is by developing a unique product or service. Even if you’re selling a common item that other companies have, it needs a different qualification that persuades customers to believe your product is the best. Keep reading to learn how to make your product unique, according to Mike Michalowicz.
What’s differentiation in business? How can you stand out from your competitors? People are attracted to the unique and extreme, so to attract customers, Mike Michalowicz says you need a product or service that stands out and is unique to you. Otherwise, customers won’t notice you among your competitors and you’ll struggle to succeed. We’ve organized Michalowicz’s advice for differentiating from your competitors into two main strategies.