How would you describe your company’s culture? How well do employees know—and embrace—the company’s values?
Once you’ve hired the right people and incentivized them to stay, building a positive workplace culture is your next step. This is the view of Patrick Bet-David, who argues that culture is critical because employees must identify with the company and its values if they’re going to put in their best effort.
Read more to learn about the importance of shaping your company’s culture.
Building a Positive Workplace Culture
In his book, Bet-David lists culture as the third step of creating a winning team, after hiring and retaining employees. However, others see establishing a strong culture as preceding the successful retention of employees. This is because, when employees feel like they’re part of a culture and community, they’re more likely to stay.
According to Bet-David, building a positive workplace culture can be done by creating a set of company principles (for instance, honesty and diversity) and acting on them (for example, by leading CEO Q&A sessions and establishing a diversity, equity, and inclusion committee). Behaving in accordance with your principles lends you credibility in your team’s eyes.
(Shortform note: In How Will You Measure Your Life?, Clayton M. Christensen agrees with Bet-David that it’s critical to enforce your cultural values. If you don’t, the values and methods employees currently use will become the culture. If those values and methods are undesirable [or even illegal], then you’ve lost control of the culture and possibly the company.)
Additionally, encourage constructive honesty by communicating your expectations and whether employees are meeting them, writes Bet-David. Tell your team to create healthy conflict by challenging each other to improve based on the company’s principles.
(Shortform note: Kim Scott’s concept of radical candor is arguably a more nuanced look at Bet-David’s constructive honesty, which Scott applies mostly to supervisor-employee relationships. Scott breaks radical candor into two components: showing care for the employee and showing a willingness to have difficult conversations that improve their work. When it comes to inter-employee relationships, Scott believes employees should practice radical candor in a healthy debate culture. By teaching your subordinates to demonstrate care and honesty toward each other during debate, you encourage them to improve each other’s ideas without draining anyone’s emotional energy.)
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- What distinguishes exceptional business leaders from average ones
- The five strategic steps you must start taking for long-term success
- How to track your business' growth metrics