

This article is an excerpt from the Shortform book guide to "Crush It!" by Gary Vaynerchuk. Shortform has the world's best summaries and analyses of books you should be reading.
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Why is building a personal brand a good idea for anyone? What are the three top benefits of a personal brand?
According to social media guru Gary Vaynerchuk (a.k.a. Gary Vee), every business owner, employee, and aspiring entrepreneur should build a personal brand. The benefits range from boosting sales, to developing a following, to building a resume.
Here is Gary Vee’s advice for why you need a personal brand.
Why You Need a Personal Brand
Marketing and social media guru Gary Vaynerchuk argues that everyone needs to optimize their personal brand to stay relevant in the professional world, regardless of their industry or professional aspirations. A lively personal brand is mandatory because the internet has changed the business world, and it continues to alter the landscape of virtually every industry.
(Shortform note: Business consultant Tom Peters coined the term “personal brand” in 1997, more than a decade before this book’s publication. However, while Vaynerchuk uses the term to refer to your digital presence, Peters wrote about personal branding in the workplace. He argued that workers’ brands—essentially, their professional reputations—must project their unique value as “free agents,” independent of their job title.)
According to Vaynerchuk, building a personal brand has benefits for everyone:

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Here's what you'll find in our full Crush It! summary :
- Step-by-step instructions for building and monetizing a personal brand
- How to quit your day job and earn a living off your brand
- Why a few loyal followers are better than a crowd of passive subscribers