How to Build a Platform Business: 3 Design Fundamentals

A businessman standing on a tall building, wondering how to build a platform business.

How do you build a platform business? What type of participants are important for platforms? Platform business models are game-changers, and you might be inspired to start your own platform business. Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary cover three design fundamentals to consider as you get started. Below we’ll look at how to build a platform business using the three design fundamentals.

The 2 Types of Business Participants to Attract to Your Company

Business participants in a lecture with whiteboards.

What type of participants do you want for your business? How do you attract users? As you design your platform, you must make choices about which participants you want to invite to your platform and what they’ll be allowed to do. Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary primarily focus on two types of participants: users and external developers. Keep reading to learn how to get users and external developers to use your platform.