The 2 Innovation Challenges That Are Hurting Businesses

The 2 Innovation Challenges That Are Hurting Businesses

What are the biggest innovation challenges? How are these issues undermining business projects? Some experts have sought to explain why so many innovation projects fail by examining market mechanisms that work against innovators. Geoffrey Moore’s Crossing the Chasm and Clayton Christensen’s The Innovator’s Dilemma offer two such explanations. Keep reading to learn about innovation challenges that arise while marketing to customers.

How to Use the Three-Act Story Structure to Sell a Product

How to Use the Three-Act Story Structure to Sell a Product

What is the three-act story structure? How does this structure create a memorable story that your business thrives from? Most stories are split into three acts: the beginning, the middle, and the end. But Stories That Stick by Kindra Hall says that businesses should think of this structure as a before, the change, and the after to sell their story to customers. Let’s look at how Hall reimagines the classic three-act story structure.

Patrick McKeown: Breathing Too Much Can Ruin Your Life

Patrick McKeown: Breathing Too Much Can Ruin Your Life

Why is breathing too much a problem? How does Patrick McKeown explain the cycle of excessive breathing? According to Patrick McKeown, breathing can become an issue if you do too much of it. His book The Oxygen Advantage says that modern living conditions cause the average person to breathe too much, which can lead to weight gain, mental health problems, and more. Keep reading to learn how taking in too much oxygen can ultimately backfire on you.

How to Get Advice From Your Professional Network

How to Get Advice From Your Professional Network

Has your career come to a halt? Where you can find advice that is worthwhile? Making a change in your career is a big step, and having other people’s insight can help you navigate tricky decisions. In The Startup of You, Reid Hoffman and Ben Casnocha suggest looking for advice within your professional network because those people may have gone through the same thing. Here’s how to get advice that is worth your time and will get you the best results.

Why You Must Discuss Future Family Plans in a Relationship

Why You Must Discuss Future Family Plans in a Relationship

Do you have future family plans? When should you discuss having a baby with your partner? Whether you’re in a new relationship or a long-term one, it’s crucial to discuss future family plans with your partner. If you aren’t on the same page about having children or what your family would look like, then it’s better to know early on. Read below to learn how to bring up future family plans on a date with your partner.

The 4 Different Types of Stories to Market Your Business

The 4 Different Types of Stories to Market Your Business

Do you have trouble connecting to your audience? What are the different types of stories you can use to attract customers? It can be intimidating to know how to choose the right story for the right occasion, especially when it comes to marketing. In Stories That Stick, Kindra Hall outlines four core stories that you can swap in depending on your audience and your intended goal. Below we’ll look at four stories every businessperson should have in their back pocket.

How to Breathe Less and Improve Respiratory Health

How to Breathe Less and Improve Respiratory Health

Why should you train yourself to take fewer breaths? How can you breathe less? Because modern society predisposes you to breathe too much, correcting this unhealthy habit requires you to deliberately train yourself to breathe less. The primary goal of this training is to build up your body’s tolerance to carbon dioxide, according to Patrick McKeown’s book The Oxygen Advantage. Continue reading to learn how to breathe less and improve your health.

How to Navigate Innovation Project Management

How to Navigate Innovation Project Management

What’s the biggest challenge when coming up with a creative idea for a product? What are the best innovation project management strategies? Innovation projects present unique challenges when it comes to project management. After all, innovation involves overturning conventions and doing things that have never been done before. To make your product a reality, you must believe that you can successfully manage an innovative project. Below we’ll discuss how different authors recommend managing innovation projects.