What are the flywheel and doom loop from Jim Collins’s book Good to Great? Why do you want to emulate the flywheel, and how do you avoid the doom loop? The flywheel and doom loop are concepts from Jim Collins’s book Good to Great. Collins likens the process of going from good to great to the turning of a heavy flywheel. To get the flywheel moving takes continuous effort and dedication, but once it’s spinning, its momentum keeps it going. The opposite of the flywheel is the doom loop, a painful cycle of decline. We’ll cover the flywheel and doom
Flywheel and Doom Loop: Why Businesses Take Off or Fail










