Simon Sinek’s Golden Circle is a concept from his book Start with Why. The Golden Circle visualizes the structure of an organization and looks like a bullseye target with three rings. The bullseye at the center is the WHY, the next ring out is the HOW, and the largest ring is the WHAT. When making decisions or communicating, you begin at the center with the WHY, then migrate out to the HOW, then finally the WHAT. We’ll cover what Simon Sinek’s Golden Circle is, how to use it, and why it’s an essential business tool.
Simon Sinek’s Golden Circle—The Complete Business Guide










