

This article is an excerpt from the Shortform book guide to "The Wim Hof Method" by Wim Hof. Shortform has the world's best summaries and analyses of books you should be reading.
Like this article? Sign up for a free trial here.
What is the Wim Hof mindset? Why is practicing this mindset crucial to the success of the Wim Hof Method?
As the third and final component of the Wim Hof Method, developing the Wim Hof mindset is critical to reaping the full benefits of the method. Wim Hof describes the mindset component as the “power of the mind,” which involves your mental approach to the Wim Hof Method.
Read on for a full description of the Wim Hof mindset, including how to practice it yourself.
Understanding the Wim Hof Mindset
Before explaining the Wim Hof mindset, it’s important to understand how it relates to the Wim Hof Method. In The Wim Hof Method book, motivational speaker Wim Hof (a.k.a. The Iceman) explains the Wim Hof Method—a system based on cold exposure, conscious breathing, and mental dedication. This method is praised for its ability to transform your health, reduce your pain and stress, and maximize your mental energy.
In this article, we’ll first explore why your mindset is critical to reaping the full benefits of the Wim Hof Method. Then, we’ll describe how you can embody the right attitude every day.
Why Your Mindset Matters
Wim Hof argues that your mindset is critical to the Wim Hof Method because it ensures that the other two components (cold exposure and breathwork) work as effectively as possible.
Why is this so? Hof believes that we’re able to consciously influence our autonomic nervous system not just via our breathwork but also via our minds. As evidence, Hof points to a 2008 experiment that found that he was able to control his vagus nerve—a cranial nerve associated with unconscious processes like inflammation—more than previously thought possible.
(Shortform note: Other experts have also found that you can influence your vagus nerve via both breathwork and positive mantras but seemingly don’t see this as evidence that we can consciously influence our autonomic nervous system. That said, it’s impossible to compare their findings with the results of the 2008 experiment Hof cites, as that experiment was never published.)
However, Wim Hof argues that this ability is dependent on your mindset: You must believe that it’s possible to control your physiological responses. In other words, unless you truly believe that cold exposure and breathwork can benefit you in some way, you won’t reap their full benefits.
(Shortform note: Research backs up Hof’s contention that your mindset is essential to the success of his methods: The authors of the study that found practitioners of Hof’s method could suppress their immune responses after being injected with bacteria published a follow-up study emphasizing that people who expected Hof’s methods to work were less likely to report flu-like symptoms.)
This doesn’t mean you can’t be at all skeptical of Hof’s methods. Rather, Hof emphasizes the importance of trusting your body as you try these methods: In other words, focus fully on each technique as you do it, instead of listening to music or worrying about the time. As Hof points out, he takes on major public stunts (like jumping into ice baths) because he’s proven himself capable of doing so in his own practice. Similarly, the mere act of trying these methods suggests that you’re at least open to the possibility that they work—and by repeatedly trying them and experiencing their benefits, you’ll become increasingly convinced of their power, too.

———End of Preview———
Like what you just read? Read the rest of the world's best book summary and analysis of Wim Hof's "The Wim Hof Method" at Shortform.
Here's what you'll find in our full The Wim Hof Method summary:
- The story of renowned motivational speaker Wim Hof (a.k.a. The Iceman)
- How Hof learned to survive dangerously low temperatures
- Why and how you should practice Hof's breathing exercises