

This article is an excerpt from the Shortform book guide to "Calling Bullshit" by Carl T. Bergstrom and Jevin D. West. Shortform has the world's best summaries and analyses of books you should be reading.
Like this article? Sign up for a free trial here.
How much damage can improper data collection create? How can manipulators leverage it for their own advantage?
In Calling Bullshit, Carl T. Bergstrom and Jevin D. West contend that bullshit often arises when data-based arguments rely on flawed data. They explain how the observation selection effect is an example of this and show how some people take advantage of it to deliberately deceive others.
Continue reading to learn about the observation selection effect and how it can wreak havoc.
The Observation Selection Effect
Bergstrom and West maintain that selection bias can creep into data via the observation selection effect, which occurs when our data collection process is correlated with the variable that we’re collecting data on. For example, if we could conduct presidential polls only via smartphones, the correlation between smartphone ownership and presidential preference would undermine the integrity of these polls—smartphone owners may be wealthier, on average, and therefore more likely to vote for a candidate who cuts taxes for the rich.
(Shortform note: The observation selection effect causes notorious issues in philosophy and science, where the fact that we exist to observe certain phenomena presupposes certain conditions about the universe. For example, some philosophers take the observation that the universe is surprisingly hospitable to sentient life as evidence of a creator, even though this hospitability is necessary for us to observe it in the first place.)

———End of Preview———
Like what you just read? Read the rest of the world's best book summary and analysis of Carl T. Bergstrom and Jevin D. West's "Calling Bullshit" at Shortform.
Here's what you'll find in our full Calling Bullshit summary:
- That misinformation online, in news, and in academia is spreading
- How to detect and refute bullshit in its many forms
- How data can be miscollected and misinterpreted in science