Win Bigly

Persuasion in a World Where Facts Don't Matter

Ranked #12 in Persuasion, Ranked #19 in Social Engineeringsee more rankings.


The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as "the guy who created Dilbert" -- recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.


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Reviews and Recommendations

We've comprehensively compiled reviews of Win Bigly from the world's leading experts.

James Altucher Founder/StockPickr@_KevinAGC Best book on writing persuasively: @ScottAdamsSays "Win Bigly" and @RobertCialdini "Influence". (Source)

Aaron Watson This one’s going to be controversial. Adams, the creator of Dilbert, was one of the first commentators to come out and predict that Trump would win the 2016 presidential election. How’d he do that? By viewing the world through his Persuasion Filter. This reframing of how humans interact, the world works, and why Trump won was fascinating. It’s already starting to influence the way that I write. Check it out. (Source)

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