Value Proposition Design
How to Create Products and Services Customers Want
Ranked #11 in Lean Startup, Ranked #13 in Product Design — see more rankings.
Practical exercises, process illustrations, and... more
Reviews and Recommendations
We've comprehensively compiled reviews of Value Proposition Design from the world's leading experts.
Nir Eyal Author/HookedRecommends this book
Steve Blank Recommends this book
Chandini Jain [One of the five books Chandini would you recommend to young people interested in her career path.] (Source)
Ashley Hathaway I could probably name a dozen books here, but I’ll point out The Business Model Generation and Value Prop Design from Strategyzer. I steal from these constantly and are engrained in my work process. These books put into practice really taught me how to think. As soon as I saw that everything should have a foundation of empathy, what good user-testing looks like, how to test and iterate it changed everything. After that any problem could be solved. It wasn’t solving one big monolithic problem. It was going through a process. (Source)
Rankings by Category
Value Proposition Design is ranked in the following categories:
- #79 in Business Competition
- #95 in Business Development
- #21 in Business Planning
- #80 in Business Strategy
- #16 in Customer Service
- #97 in Entrepreneurship
- #77 in Marketing Strategy
- #36 in Product Management
- #56 in Startup
- #77 in Strategy
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