Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t get off the ground not because of a bad product, but because they don’t have enough customers. They make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half... more
Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t get off the ground not because of a bad product, but because they don’t have enough customers. They make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction.
TRACTION is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels from viral marketing to trade shows, offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.
Drawing on advice from more than 40 successful startup founders and marketers, from Wikipedia’s Jimmy Wales to American Apparel’s Ryan Holiday, TRACTION is a comprehensive textbook for marketing your way to growth. less
Reviews and Recommendations
We've comprehensively compiled reviews of Traction from the world's leading experts.
Cory Zue The business book I find myself recommending the most often is Traction, which is an excellent practical and high-level take on strategies for getting traction for your products. I found it particularly helpful because it prevents a framework and strategies you can actually execute and follow yourself instead of just pontificating about ideas. (Source)
Marc Montagne I've enjoyed reading Traction by Gabriel Weinberg and Justin Mares at the time I was starting Toolwatch.io. The very precise approach to customer acquisition helped us a lot in the first stages of Toolwatch and gave us a great framework to acquire new users which we are still using today! (Source)
Sanja Zepan Then on general marketing side of things, I really enjoyed Traction, by Gabriel Weinberg and Justin Mares, is a great book that you can put into practice right away - I was actually reading this book in front a a whiteboard, drawing our own marketing bulls-eye and putting ideas down. (Source)
Joel Gascoigne Traction has been a somewhat recent read for me. The key take-away I had from the book was to try to spend as much time on traction as on product development. The other realization the book triggered for me was that in the early days of Buffer, we focused our content marketing efforts around traction, and we found that guest blogging helped us a lot with spreading the word and triggering new signups for Buffer. We now try to strike this balance a little better. As a team we don't necessarily believe that all marketing activity should be tied to creating traction, but we do think it is worth... (Source)
Dave Child eval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_6',164,'0','1'])); Recently, I've been reading Traction by Gabriel Weinberg. Readable.io has been growing well, and we've been exploring new marketing avenues and ideas. Traction is a really useful book to read in that regard - it explores a variety of different approaches to marketing, each paired with some direct experiences from someone who has achieved success with that approach. We're a small team, with limited resources, and the approach of Traction is working well for us so far. Seeing ideas... (Source)