How Any Startup Can Achieve Explosive Customer Growth

Ranked #9 in Distribution, Ranked #11 in Growth Hackingsee more rankings.

Two successful startup founders offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the differencce.

Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t get off the ground not because of a bad product, but because they don’t have enough customers. They make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half...

Reviews and Recommendations

We've comprehensively compiled reviews of Traction from the world's leading experts.

Nir Eyal Author/HookedRecommends this book

Pat Walls I love this book because of the problems it solved at the time that I read it. I think my favorite business book changes over time, and this book is very new and "with the times". (Source)

Cory Zue The business book I find myself recommending the most often is Traction, which is an excellent practical and high-level take on strategies for getting traction for your products. I found it particularly helpful because it prevents a framework and strategies you can actually execute and follow yourself instead of just pontificating about ideas. (Source)

Marc Montagne I've enjoyed reading Traction by Gabriel Weinberg and Justin Mares at the time I was starting The very precise approach to customer acquisition helped us a lot in the first stages of Toolwatch and gave us a great framework to acquire new users which we are still using today! (Source)

Sanja Zepan Then on general marketing side of things, I really enjoyed Traction, by Gabriel Weinberg and Justin Mares, is a great book that you can put into practice right away - I was actually reading this book in front a a whiteboard, drawing our own marketing bulls-eye and putting ideas down. (Source)

Kevan Lee The bullseye framework for finding the best traction channels: Get it here. (Source)

Joel Gascoigne Traction has been a somewhat recent read for me. The key take-away I had from the book was to try to spend as much time on traction as on product development. The other realization the book triggered for me was that in the early days of Buffer, we focused our content marketing efforts around traction, and we found that guest blogging helped us a lot with spreading the word and triggering new signups for Buffer. We now try to strike this balance a little better. As a team we don't necessarily believe that all marketing activity should be tied to creating traction, but we do think it is worth... (Source)

Ola Olusoga I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. (Source)

Gunhee Park This book lays out a framework to help any startup brainstorm ways to gain more customer traction. (Source)

Stephen Jeske Recommends this book

Dave Child eval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_6',164,'0','1'])); Recently, I've been reading Traction by Gabriel Weinberg. has been growing well, and we've been exploring new marketing avenues and ideas. Traction is a really useful book to read in that regard - it explores a variety of different approaches to marketing, each paired with some direct experiences from someone who has achieved success with that approach. We're a small team, with limited resources, and the approach of Traction is working well for us so far. Seeing ideas... (Source)

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