How Starbucks Fought for Its Life without Losing Its Soul

Recommended by Ron Conway, and 1 others. See all reviews

Ranked #9 in Coffee, Ranked #14 in Restaurantsee more rankings.

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again...

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Ron Conway Story of his return to Starbucks, and the success of the company in a tumlutuous economic time in history. (Source)

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