100 Best Tourism Books of All Time

We've researched and ranked the best tourism books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more

Featuring recommendations from Eric Ripert, Bill Gates, Richard Branson, and 49 other experts.
1
Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but here Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning.

Schlosser's myth-shattering survey stretches from California's subdivisions where the business was born to the industrial corridor along the New Jersey Turnpike where many fast food's flavors are concocted. Along the way, he unearths a trove of fascinating,...
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Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Carl HonoréThis book again pulled together a lot of things I was hearing about in a journalistic, methodical, rigorous fashion. I found it a very alarming read, but also a reassuring one. One of the charges leveled at those who sing the praises of slowness is that we can get tarred with the brush of new ageism or airy fairyness. I’m not at all from that school. I’m a journalist and rigorous, and I know that... (Source)

Barry EstabrookEric Schlosser takes apart a single fast-food meal and shows not only how it affects our health but also how the people who serve it to you are treated. He also looks at how the people in the slaughterhouses working with the cattle are treated, and so it shows you the true picture of the all-American meal – burgers and fries. (Source)

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2
A deliciously funny, delectably shocking banquet of wild-but-true tales of life in the culinary trade from Chef Anthony Bourdain, laying out his more than a quarter-century of drugs, sex, and haute cuisine—now with all-new, never-before-published material.

New York Chef Tony Bourdain gives away secrets of the trade in his wickedly funny, inspiring memoir/expose. Kitchen Confidential reveals what Bourdain calls "twenty-five years of sex, drugs, bad behavior and haute cuisine."
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Eric RipertI love that Tony’s world in the kitchen was filled with pirate-like renegades when mine was peopled with regimented professionals. How eye-opening and entertaining to read about the other side! (Source)

Jason KottkeThis book is 18 years old but aside from some details, it felt as immediate and vital as when it came out. What a unique spirit we lost this year. (Source)

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3
The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack

Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he...
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Chip ConleyOne of the best books on hospitality ever written. (Source)

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

Julie RiceWe did a lot of reading [this book] at SoulCycle. (Source)

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4
Cast aside your cares and worries. Make yourself a Mai Tai, put your favorite exotica record on the hi-fi, and prepare to lose yourself in the fantastical world of tiki, one of the most alluring—and often misunderstood—movements in American cultural history. Martin and Rebecca Cate, founders and owners of Smuggler’s Cove (the most acclaimed tiki bar of the modern era) take you on a colorful journey into the lore and legend of tiki: its birth as an escapist fantasy for Depression-era Americans; how exotic cocktails were invented, stolen, and re-invented; Hollywood starlets and scandals;... more
Recommended by Brian Hoffman, and 1 others.

Brian HoffmanGreat book https://t.co/nLO9g6cLCj (Source)

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5

Barbarians at the Gate

The Fall of RJR Nabisco

“One of the finest, most compelling accounts of what happened to corporate America and Wall Street in the 1980’s.”
New York Times Book Review



A #1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco. An enduring masterpiece of investigative journalism by Bryan Burrough and John Helyar, it includes a new afterword by the authors that brings this remarkable story of greed and double-dealings up to date twenty years after the famed deal. The...
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Scott Kupor@JPHampstead @TimParksauthor Barbarians is a great book. Hope you enjoy mine! (Source)

Bogdan IordacheThere are quite a few good business books on technology, and I'll list below some I find to be a good starting point. Personally, I like biographies a lot and I mostly read biographies of dead people, because those are the most honest ones. So because the computer age is still very young, there won't be a lot of biographies in my list. (Source)

Bill LiaoThe human world occurs in language so best get good at it! (Source)

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6

Desert Solitaire

First published in 1968, Desert Solitaire is one of Edward Abbey’s most critically acclaimed works and marks his first foray into the world of nonfiction writing. Written while Abbey was working as a ranger at Arches National Park outside of Moab, Utah, Desert Solitaire is a rare view of one man’s quest to experience nature in its purest form.

Through prose that is by turns passionate and poetic, Abbey reflects on the condition of our remaining wilderness and the future of a civilization that cannot reconcile itself to living in the natural world as well as his own internal...
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Recommended by Robert Macfarlane, Hari Kunzru, and 2 others.

Robert MacfarlaneAbbey is full of passion, fury and contempt – a fiery fighter to shake up the sometimes over-tranquil atmosphere of nature writing. (Source)

Hari KunzruHe has a deep love for this place and he’s amusing to read because he’s such a strong personality. His writing is extraordinary. (Source)

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7
The largest global business in the world today is tourism. Employing one out of twelve people in the world and producing $6.5 trillion of the world's economy, it is the main source of income for many countries. Elizabeth Becker describes the dimensions of this industry and its huge effect on the world economy, the environment, and our culture. Becker travels the world to offer lively portraits of far-off places: France invented the tour and is still the leader of the travel business; Venice is dying of over-tourism.

In Cambodia, Becker watches tourists crawl over the decaying...
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8

Eating Animals

Jonathan Safran Foer spent much of his life oscillating between enthusiastic carnivore and occasional vegetarian. Once he started a family, the moral dimensions of food became increasingly important.
Faced with the prospect of being unable to explain why we eat some animals and not others, Foer set out to explore the origins of many eating traditions and the fictions involved with creating them. Traveling to the darkest corners of our dining habits, Foer raises the unspoken question behind every fish we eat, every chicken we fry, and every burger we grill.
Part memoir and...
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Recommended by Louise Gray, and 1 others.

Louise GrayIt’s a really powerful book and I know many people who it has made vegetarian. (Source)

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9

The Art of Travel

Any Baedeker will tell us where we ought to travel, but only Alain de Botton will tell us how and why. With the same intelligence and insouciant charm he brought to How Proust Can Save Your Life, de Botton considers the pleasures of anticipation; the allure of the exotic, and the value of noticing everything from a seascape in Barbados to the takeoffs at Heathrow.

Even as de Botton takes the reader along on his own peregrinations, he also cites such distinguished fellow-travelers as Baudelaire, Wordsworth, Van Gogh, the biologist Alexander von...
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Recommended by Emily Thomas, and 1 others.

Emily ThomasIt’s a thoughtful account of de Botton’s engagement with artists about travel. He focuses on painters and novelists with a view to asking what light they can shed on why we travel, and picking up titbits from them for our own travels. One of my favourite examples he discusses is Edward Hopper. (Source)

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10
Les Jardins de la Grelinette is a micro-farm located in eastern Quebec, just north of the American border. Growing on just 1.5 acres, owners Jean-Martin and Maude-Helène feed more than two hundred families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they’ve developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

The Market...
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Don't have time to read the top Tourism books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
11
Every year, the average American eats 33 pounds of cheese and 70 pounds of sugar. They ingest 8,500 milligrams of salt a day, double the recommended amount, almost none of which comes from salt shakers. It comes from processed food, an industry that hauls in $1 trillion in annual sales.

In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how this happened. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos,...
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Recommended by Sharon Hayes, and 1 others.

Sharon Hayes@novenator @andrewmarsh6 @williamorr2110 @EmmaKinery Fat alone doesn't cause obesity. Excess calories do. This is science. There's a fantastic book called "Salt Sugar Fat" that looks at what the food industry does to get consumers hooked. (Source)

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12
A legendary tale, both true and astonishing, from the author of Israel is Real and Sweet and Low

When Samuel Zemurray arrived in America in 1891, he was tall, gangly, and penniless. When he died in the grandest house in New Orleans sixty-nine years later, he was among the richest, most powerful men in the world. In between, he worked as a fruit peddler, a banana hauler, a dockside hustler, and a plantation owner. He battled and conquered the United Fruit Company, becoming a symbol of the best and worst of the United States: proof that America...
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Ryan HolidayThe book sucked me in completely. The subject, Samuel Zemurray, is fascinating and compelling. The writer has a voice that is utterly unique. Since reading this book, I have explored all of this further: I studied Zemurray (whose house was not far from mine in New Orleans and still stands) and am using his story in my next book. I interviewed the author, Rich Cohen. And I read his other books, am... (Source)

Benjamin SpallI loved The Fish That Ate the Whale by Rich Cohen. Not only is it a fascinating story, Cohen's writing is a reminder of just how great non-fiction writing can be if you truly care about it. (Source)

Andrew Wilkinson@BrentBeshore Love that book. (Source)

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13

Slow Travel and Tourism

It is widely recognized that travel and tourism can have a high environmental impact and make a major contribution to climate change. It is therefore vital that ways to reduce these impacts are developed and implemented. 'Slow travel' provides such a concept, drawing on ideas from the 'slow food' movement with a concern for locality, ecology and quality of life. The aim of this book is to define slow travel and to discuss how some underlining values are likely to pervade new forms of sustainable development. It also aims to provide insights into the travel experience; these are explored in... more

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14
Jim Collins, author of Good to Great, co-author of Built to Last: "Horst Schulze created a culture of service that should be a model for all of us. By committing to the highest standards of professionalism - and creating the right systems to achieve them - he inspired thousands to embrace the core ideal of sheer unadulterated excellence. Schulze now shares his story, and his methods, so that the rest of us can be uplifted and taught by the master himself."

Dan Cathy, chairman and CEO, Chick-fil-A: "Horst Schulze's influence on my...
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15
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again...
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Recommended by Ron Conway, and 1 others.

Ron ConwayStory of his return to Starbucks, and the success of the company in a tumlutuous economic time in history. (Source)

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16

Meehan's Bartender Manual

A stunningly packaged, definitive guide to bar-building from one of the world's most acclaimed bartenders.

Meehan's Bartender Manual is acclaimed mixologist Jim Meehan's magnum opus--and the first book to explain the ins and outs of the modern bar industry. This groundbreaking work chronicles Meehan's storied career in the bar business through practical, enlightening chapters that mix history with professional insight. Meehan's deep dive covers the essential topics, including the history of cocktails and bartending, service, hospitality, menu development, bar...
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17
“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”
—John Sayles, Director of Eight Men Out and author of A Moment in the Sun

The creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of...
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18
Goats have provided humankind with essential products for centuries; indeed, they bear the noble distinction of being the first domesticated farm animal. From providing milk and meat for sustenance and fiber and hides for clothing and shelter to carrying packs and clearing brush, there isn't much that goats cannot do. Managing goats successfully requires an understanding of how nature designed them to thrive, including nutritional and psychological needs, as well as how to identify a problem and intercede before it's too late.

For more than a decade, Gianaclis Caldwell and her...
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20
The companion volume to the twelve-hour PBS series from the acclaimed filmmaker behind The Civil War, Baseball, and The War

America’s national parks spring from an idea as radical as the Declaration of Independence: that the nation’s most magnificent and sacred places should be preserved, not for royalty or the rich, but for everyone. In this evocative and lavishly illustrated narrative, Ken Burns and Dayton Duncan delve into the history of the park idea, from the first sighting by white men in 1851 of the valley that would become Yosemite and the creation of...
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Don't have time to read the top Tourism books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21
National Geographic takes you on a photographic tour of the world’s most spectacular destinations, inspiring tangible ideas for your next trip. Hundreds of the most breathtaking locales—both natural and man-made—are illustrated with vivid images taken by the organization's world-class photographers. These images, coupled with evocative text, feature a plethora of visual wonders: ancient monoliths, scenic islands, stunning artwork, electric cityscapes, white-sand seashores, rain forests, ancient cobbled streets, and both classic and innovative architecture. Loaded with hard service information... more

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22
The most reviewed and highlighted book for Airbnb hosts!

Danny is the best in the world at Airbnb. Why?

He worked at Airbnb for 3 yearsHe lives in Airbnbs, more than 1,100 nights in 60 citiesHe's an Airbnb SuperhostHe owns and operates an Airbnb property management companyTrouble deciding between which book to buy? To ensure my book is the most comprehensive, I read 13 of the top Airbnb books on the market.

Here's what some prior readers have said publicly:

"You'll easily make your money back about 1000x over. Thank you, Danny!" - Amazon review
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23

The Professional Chef

The Professional Chef, the official text of The Culinary Institute of America's culinary degree program, has taught tens of thousands of chefs the techniques and fundamentals that have launched their careers. Now in a revolutionary revision, The Professional Chef, Seventh Edition not only teaches the reader how, but is designed to reflect why the CIA methods are the gold standard for chefs. With lavish, four-color photography and clear, instructive text, The Professional Chef, Seventh Edition guides culinary students--professional aspirants and serious home cooks,... more

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24
Robert Lustig’s 90-minute YouTube video Sugar: The Bitter Truth, has been viewed more than two million times. Now, in this much anticipated book, he documents the science and the politics that has led to the pandemic of chronic disease over the last 30 years.

In the late 1970s when the government mandated we get the fat out of our food, the food industry responded by pouring more sugar in. The result has been a perfect storm, disastrously altering our biochemistry and driving our eating habits out of our control.

To help us lose weight and recover our health,...
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25
How tourism shaped the Sunshine State

"An enlightening journey through Florida’s diverse and evolving tourism history, illustrating the changing face of tourism over the years, and how Floridians have coped with these changes. An informative look at Florida’s past efforts to woo tourists, and the mixed blessings that tourism has brought to the Sunshine State."--Brian Rucker, author of Image and Reality

"At last--a readable, concise history of Florida tourism from the earliest European discovery to the present. Revels’s prose sizzles. Her ability to...
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27

Grinding It Out

The Making of McDonald's

Grinding It Out is the personal ragtime-to-riches story of Ray Kroc, who at age 52 founded the McDonald's hamburger chain and built it from a single restaurant in Des Plaines, Illinois, to an international operation with more than $3 billion in annual sales.
Kroc weaves a fast and fascinating tale of the American dream come true. Of days as a piano player and paper cup salesman—of success and failure in the Florida land boom of the Roaring Twenties—of selling Multimixers and becoming chairman of the board of the company feeding more people than any other in the world today.
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Recommended by Aj Joshi, and 1 others.

Aj Joshi@brianadgey Great book 👍🏼 very inspiring (Source)

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28

A Small Place

Lyrical, sardonic, and forthright, A Small Place magnifies our vision of one small place with Swiftian wit and precision. Jamaica Kincaid's expansive essay candidly appraises the ten-by-twelve-mile island in the British West Indies where she grew up, and makes palpable the impact of European colonization and tourism. The book is a missive to the traveler, whether American or European, who wants to escape the banality and corruption of some large place. Kincaid, eloquent and resolute, reminds us that the Antiguan people, formerly British subjects, are unable to escape the same drawbacks... more

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29
Discover what it's like to report to work every day for The Walt Disney Company. Step behind the scenes to immerse yourself in one "ordinary" day at Disney. In addition to the book, the Disney+ team was on hand to capture stories along the way. A full-length documentary and 52 short-form episodes expand the profiles and delve deeper into the essence of what it's like to be a Disney cast member.
On a Thursday in 2019, a small army of photographers and videographers scattered across the globe to capture what goes on beyond those tantalizing "Cast Members Only" doors - whether...
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30

The Darker Side of Travel

The Theory and Practice of Dark Tourism

Over the last decade, the concept of dark tourism has attracted growing academic interest and media attention. Nevertheless, perspectives on and understanding of dark tourism remain varied and theoretically fragile whilst, to date, no single book has attempted to draw together the conceptual themes and debates surrounding dark tourism, to explore it within wider disciplinary contexts and to establish a more informed relationship between the theory and practice of dark tourism. This book meets the undoubted need for such a volume by providing a contemporary and comprehensive analysis of dark... more

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Don't have time to read the top Tourism books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
31
This book helps all those involved in international tourism develop the new skills, tools and investments required to protect irreplaceable global resources from the impacts of escalating tourism demand over the next 50 years. It documents how technology and the growing global middle class are driving a travel revolution which requires a new paradigm in managing tourism destinations. Travel and tourism supply chains and business models for hotels, tour operators, cruise lines, airlines and airports are analysed and environmental management techniques are proposed for each sector. A pragmatic... more

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32
“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.”

—Mario Batali, celebrity chef and author of Molto Italiano

A behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman’s In-N-Out Burger is the New York Times bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead’s. A juicy unauthorized...
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Recommended by Richard Branson, and 1 others.

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

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33

The Last Season

To pick up The Last Season is to lose oneself in a mesmerizing story about a place few could survive in and even fewer have visited -- the unforgiving backcountry of the Sierra Nevadas. Blehm narrates this true account of the disappearance and search for Randy Morgenson, a National Park Service ranger who, one morning after 28 seasons on the job, failed to answer his radio call.


The introverted Morgenson was more comfortable with the natural world than with people. A gifted photographer and a lyrical writer, he dropped out of college to begin a career that would send...
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34
Adventure awaits on the Last Frontier: make your way through Alaska's mountains, glaciers, and rivers with Moon Anchorage, Denali & the Kenai Peninsula. Inside you'll find:


Flexible itineraries including five days in Anchorage, a weekend in Denali National Park, day cruises, and a two-week adventure covering the whole region

Strategic advice for hikers, adventure sports lovers, wildlife enthusiasts, budget travelers, and more

Must-see highlights and outdoor experiences: Embark on a cruise to admire stunning fjords...
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35

A Room with a View

"But you do," he went on, not waiting for contradiction. "You love the boy body and soul, plainly, directly, as he loves you, and no other word expresses it ..."

Lucy has her rigid, middle-class life mapped out for her until she visits Florence with her uptight cousin Charlotte, and finds her neatly ordered existence thrown off balance. Her eyes are opened by the unconventional characters she meets at the Pension Bertolini: flamboyant romantic novelist Eleanor Lavish, the Cockney Signora, curious Mr Emerson and, most of all, his passionate son George.

Lucy finds herself...
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Recommended by Hind Makki, and 1 others.

Hind MakkiA Room With a View. The book is great. The movie is better. https://t.co/Q8E0KXD4kj (Source)

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36
An endlessly entertaining portrait of the city of Amsterdam and the ideas that make it unique, by the author of the acclaimed Island at the Center of the World

Tourists know Amsterdam as a picturesque city of low-slung brick houses lining tidy canals; student travelers know it for its legal brothels and hash bars; art lovers know it for Rembrandt's glorious portraits.

But the deeper history of Amsterdam, what makes it one of the most fascinating places on earth, is bound up in its unique geography-the constant battle of its citizens to keep the sea at bay...
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37

Be Our Guest

Perfecting the Art of Customer Service

Reveals the behind-the-scenes strategies, principles, and processes of the Disney approach to exceptional customer service, which emphasizes the best ways to provide quality service to one's customers. Reprint. 25,000 first printing. less

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38
Vagabonding is about taking time off from your normal life - from six weeks to four months to two years - to discover and experience the world on your own terms. Veteran shoestring traveler Rolf Potts shows how anyone armed with an independent spirit can achieve the dream of extended overseas travel. Potts gives the necessary information on:

- financing your travel time
- determining your destination
- adjusting to life on the road
- working and volunteering overseas
- handling travel adversity
- re-assimilating back into ordinary life
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Recommended by Joel Gascoigne, and 1 others.

Joel GascoigneTravel is something we've found to crave and seek out within the team, and the fact we're set up as a distributed team gives us all a lot of freedom to explore the world. Vagabonding is one of the best books out there to think about travel in a whole new way. Rather than going to places for just a few days and cramming in seeing all the sights, it suggests that if we can we should spend weeks or... (Source)

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39

Tourism

Principles, Practices, Philosophies

A new edition of the bestselling introduction to tourism textbook From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.

This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the...
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40

Frommer's Maine Coast

You’ll never fall into tourist traps when you travel with Frommer's. Doing so is like having a trusted friend show you around, taking you to the places locals like best. That’s because our guidebooks, unlike much of the competition, are written by resident experts—like Brian Kevin, the author of Frommer’s Maine Coast, and the managing editor of Down East magazine. In this highly opinionated book, he’ll help you sort through the options so you can tailor a vacation that’s right for you.

Frommer’s Maine Coast covers all of the region’s highlights—from the best beaches and...
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Don't have time to read the top Tourism books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
41
The kitchen clone recipe king is back with a new Top Secret Restaurant Recipes collection—the first since his 1997 bestselling Top Secret Restaurant Recipes, which has sold over one million copies. Wilbur takes readers behind the scenes of big-name restaurants like Olive Garden, Applebee’s, and Outback Steakhouse, revealing the key ingredients and tricks of the trade they use to keep diners coming back for more. The book will feature 150 recipes, including:
• Red Lobster® Cheddar Bay Biscuits
• Cheesecake Factory® White Chocolate RaspberryTruffle® Cheesecake
•...
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42
Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem... more
Recommended by Ida Bae Wells, Matt Garcia, and 2 others.

Ida Bae WellsI remember sitting in absolute awe the 1st time @DrMChatelain talked abt this book she was writing on McDonalds, race & black capitalism. It was uncovering the story of something you see everyday but think little about, revealing hidden history in the best possible way. Excited! https://t.co/5uXRRpgd5Y (Source)

Matt GarciaThe story of how black entrepreneurs used the predominance of fast food in their communities as an economic development opportunity is brought to light by this book. Chatelain looks at entrepreneurs who take fast food franchises and retrofit them as employment sources and gathering spots for their communities. She talks about how McDonald’s becomes a place, not just of wealth for some black... (Source)

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43
It’s closing time at the brewery. While the moon rises, the brewery crew—including three little otters (in charge of the water), a wort hog, and a hops wildebeest—introduce us to the brewing equipment, ingredients, and styles of beer. Join this fanciful crew as they close down for the evening and say goodnight to the brew kettle, barley and yeast, hops and mash, saison, porter, IPA, and much more.

Befuddled about beer ingredients? Puzzled about the brew process? Can’t remember the difference between an ale and a lager? Don’t miss the brew infographics that follow the story!
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44
Downsizing. Decluttering. A parent's death. Sooner or later, all of us are faced with things we no longer need or want. But when we drop our old clothes and other items off at a local donation center, where do they go? Sometimes across the country-or even halfway across the world-to people and places who find value in what we leave behind.

In Secondhand, journalist Adam Minter takes us on an unexpected adventure into the often-hidden, multibillion-dollar industry of reuse: thrift stores in the American Southwest to vintage shops in Tokyo, flea markets in Southeast Asia to...
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Recommended by Rafat Ali, and 1 others.

Rafat AliAnyone in B2B or business media, want to learn how to make your subject and writing interesting and big picture, read this. Certainly the most interesting book I have read in a while. https://t.co/gXHdAHBnA2 https://t.co/MfUXyXWNa6 (Source)

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45

The Man Who Fed the World

Dr. Norman Borlaug, one of the world's greatest heroes, is the most highly-decorated individual of our time. He is credited with saving over a billion prople from starvation. Dr. Borlaug is only one of five people in history to win the Nobel Peace Prize, the Presidential Medal of Freedom and the Congressional Gold Medal. In addition, Dr. Borlaug received the Padma Vibhushan, the higest civilian award the government of India can present to a non-citizen. The Man Who Fed the World has won three nation book of the year awards: USA Booknews best Biography of the Year. The American Farm Bureau for... more
Recommended by Bill Gates, and 1 others.

Bill GatesNorm Borlaug is one of my heroes—and Leon Hesser’s biography is a fascinating account of Borlaug’s life and accomplishments. This is a story of genius, self-sacrifice, and determination. Borlaug was a remarkable scientist and humanitarian whose work in agriculture is rightfully credited with saving the lives of over a billion people. (Source)

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47

Tourist Season

The only trace of the first victim was his Shriner's fez washed up on the Miami beach. The second victim, the head of the city's chamber of commerce, was found dead with a toy rubber alligator lodged in his throat. And that was just the beginning... Now Brian Keyes, reporter turned private eye, must move from muckraking to rooting out murder, in a caper that will mix football players, politicians, and police with a group of fanatics and a very hungry crocodile. less

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48
Including more than 35 step-by-step recipes from the Black Sheep School of Cheesemaking

Most DIY cheesemaking books are hard to follow, complicated, and confusing, and call for the use of packaged freeze-dried cultures, chemical additives, and expensive cheesemaking equipment. For though bread baking has its sourdough, brewing its lambic ales, and pickling its wild fermentation, standard Western cheesemaking practice today is decidedly unnatural. In The Art of Natural Cheesemaking, David Asher practices and preaches a traditional, but increasingly...
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49

Tourism 1 Student's Book

Tourism 1 teaches pre-work students to communicate accurately in English, within the context of a career in tourism.

Tourism is ideal for pre-work students, studying at pre-intermediate to upper-intermediate levels, who will need to use English in work situations.

Tourism is divided into three levels: Provision, Encounters, and Management. Each of these levels develops the vocabulary, language, and skills that students will need to communicate effectively with customers and colleagues, whether working in an administrative or managerial role.
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50

Assassination Vacation

Sarah Vowell exposes the glorious conundrums of American history and culture with wit, probity, and an irreverent sense of humor. With Assassination Vacation, she takes us on a road trip like no other—a journey to the pit stops of American political murder and through the myriad ways they have been used for fun and profit, for political and cultural advantage.

From Buffalo to Alaska, Washington to the Dry Tortugas, Vowell visits locations immortalized and influenced by the spilling of politically important blood, reporting as she goes with her trademark blend of wisecracking...
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51

Dark Lord of Derkholm (Derkholm, #1)

Everyone - wizards, soldiers, farmers, elves, dragons, kings and queens alike - is fed up with Mr Chesney's Pilgrim Parties: groups of tourists from the world next door who descend en masse every year to take the Grand Tour. What they expect are all the trappings of a grand fantasy adventure, including the Evil Enchantress, Wizard Guides, the Dark Lord, Winged Minions, and all. And every year different people are chosen to play these parts. But now they've had enough: Mr Chesney may be backed by a very powerful demon, but the Oracles have spoken. Now it's up to the Wizard Derk and his son... more

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52

Pour Your Heart Into It

The success of Starbucks Coffee Company is one of the most remarkable business stories in decades. Since 1987, it has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything . . . from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much...
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Recommended by Yaro Starak, Jilliene Helman, and 2 others.

Yaro StarakThere were also more traditional books or businesses I read about, like the biography of Starbucks. It’s really more the biography of the CEO, Howard Schultz, a lot about him growing the Starbucks brand. Since I spent a lot of time writing in Starbucks cafés, that was an important company to me. (Source)

Jilliene HelmanI really, really like company biographies. They're just kind of the style of book that I've gotten really into. [...] I've read the Starbucks CEO book. (Source)

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53
A definitive history of Hollywood's most iconic, storied, and scandalous hotel.

For nearly ninety years, Hollywood's brightest stars have favored the Chateau Marmont as a home away from home. An apartment house-turned-hotel, it has hosted generations of gossip and folklore: 1930s bombshell Jean Harlow took lovers during her third honeymoon there; director Nicholas Ray slept with his sixteen-year-old Rebel Without a Cause star Natalie Wood; Anthony Perkins and Tab Hunter met poolside and began a secret affair; Jim Morrison swung from the balconies, once...
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Recommended by Chris Jacobs, and 1 others.

Chris JacobsLAX ➡️ JFK... A chance to turn some more pages in this fantastic book. I love reading about Hollywood History and the Marmont is legendary. See ya soon NYC! 🍎🍎🍎 #chateaumarmont @ Los Angeles, California https://t.co/zmfOEoKnHP (Source)

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54
“Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” —Wayne Curtis, The Wall Street Journal
 
Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on...
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55
Instant Wall Street Journal bestseller exposes the lies we've been told about our food--and takes readers on a journey to find healthy options.

NOW IN PAPERBACK: There's so much confusion about what to eat. Are you jumping from diet to diet and nothing seems to work? Are you sick of seeing contradictory health advice from experts? Just like the tobacco industry lied to us about the dangers of cigarettes, the same untruths, cover-ups, and deceptive practices are occurring in the food industry. Vani Hari, aka The Food Babe, blows the lid off the lies we've been fed...
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56
Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs.

Author David Weber, a food truck advocate and entrepreneur himself,...
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57

Introduction to Tourism

An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends. Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry.This invaluable introduction is... more

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58
Without knowing it, Americans eat genetically modified (GM) food everyday. While the food and chemical industries claim that GMO food is safe, a considerable amount of evidence shows otherwise. In Seeds of Deception, Jeffrey Smith, a former executive with the leading independent laboratory testing for GM presence in foods, documents these serious health dangers and explains how corporate influence and government collusion have been used to cover them up.

The stories Smith presents read like a mystery novel. Scientists are offered bribes or threatened; evidence is stolen;...
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59

Miranda Bay

Miranda, a strong-minded and lovable young woman, splurges her inheritance on the old Miranda Bay Sanatorium in the sub-tropical Bay of Islands, New Zealand, simply because it bears her name. She knows little about running a business and depends heavily on loyal cousin Pansy's expertise.

In her frantic drive for success Miranda hires a local character to get cracking on the property. Hamilton, her lascivious financial advisor, seizes the opportunity to undermine her. But now with paying guests expected, she must make some serious decisions.

So the guests trickle in -...
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60

The Case Against Sugar

From the best-selling author of Why We Get Fat, a groundbreaking, eye-opening expose that makes the convincing case that sugar is the tobacco of the new millennium: backed by powerful lobbies, entrenched in our lives, and making us very sick.

Among Americans, diabetes is more prevalent today than ever; obesity is at epidemic proportions; nearly 10% of children are thought to have nonalcoholic fatty liver disease. And sugar is at the root of these, and other, critical society-wide, health-related problems. With his signature command of both science and straight talk,...
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Recommended by Vinod Khosla, and 1 others.

Vinod KhoslaNot surprising but explicit description of the American psych on sugar and fat by the sugar industry. I would not have believed this much influence is possible. (Source)

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61
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through...
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Recommended by Gregoire Jacquet, and 1 others.

Gregoire JacquetAfter being in the business for many years, I thought I knew everything, but working with Roger showed me how much more there is to know. Restaurant Success by the Numbers contains the know-how you’ll need to open and run a thriving restaurant. If you want to succeed in the restaurant business, read it! (Source)

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62
Few cities anywhere are as vibrant, historically rich, and just plain fun as New Orleans. But it's not a "dummy proof" destination. Too many travelers leave town wondering what all the fuss is about.

That doesn't happen to those carrying this book. Written by frequent Frommer author and journalist, Diana K. Schwam, Frommer's EasyGuide to New Orleans 2019 introduces travelers to the experiences other visitors miss; and has the type of insightful commentary on the iconic sights that brings them to life. The book includes special sections for those who are visiting during Mardi Gras...
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63
Uncommon Grounds tells the story of coffee from its discovery on a hill in Abyssinia to its role in intrigue in the American colonies to its rise as a national consumer product in the twentieth century and its rediscovery with the advent of Starbucks at the end of the century. A panoramic epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, the rise of marketing and the national brand, assembly line mass production, and urbanization. Coffeehouses have provided... more
Recommended by Tim Kaine, and 1 others.

Tim KaineMy two favorite birthday gifts—Chiefs Super Bowl t-shirt from my parents and book about the history of coffee from Anne! https://t.co/Ub3D6ck1Vk (Source)

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64
Also available with MyLab Culinary MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. MyLab Culinary uses engaging, multimedia resources to demonstrate the essential skills, techniques, and recipes that culinary students and chefs need to succeed in any kitchen. Learn more about MyLab Culinary. less

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65

The Tourist Gaze 3.0

"The original Tourist Gaze was a classic, marking out a new land to study and appreciate. This new edition extends into fresh areas with the same passion and insight of the object. Even more essential reading'"--Nigel Thrift, Vice-Chancellor, Warwick University. "This new edition of a seminal text restructures, reworks and remakes the groundbreaking previous versions so making this very successful book even more relevant for tourism students, researchers and designers in the new century. The tourist gaze remains an agenda setting theory; here it incorporates new principles and research.... more

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66
Experience the best of Maine's spruce-studded islands, classic shoreline villages, and rugged character with Moon Coastal Maine. Inside you'll find:

Strategic, flexible itineraries like a long weekend Down East, five days in Acadia, and a two-week road trip, designed for history buffs, foodies, beach-goers, outdoor adventurers, and more

Must-see highlights and unique experiences: Bike through timberland forests or take a lighthouse cruise down the Kennebec River. Sample wild blueberries, farmstead cheeses, and preserves from roadside farm...
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67
“not just a hugely entertaining travel memoir or a delightfully dire catalogue of horrors; it’s first and foremost an insightful, personal exploration of humankind’s global fascination with the monstrous.”


—Lisa Morton, author of Trick or Treat: A History of Halloween


Inspired by a fascination with fear culture, writer Chris Kullstroem left her job and home to experience firsthand some of the world’s most legendary scare shows. Under the guidance of locals, she saw it all: attractions like...
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68
A cornucopia for road warriors and armchair epicures alike, Roadfood is a road map to some of the tastiest treasures in the United States.

First published in 1977, the original Roadfood became an instant classic. James Beard said, "This is a book that you should carry with you, no matter where you are going in these United States. It's a treasure house of information." The 40th anniversary edition of Roadfood includes 1,000 of America's best local eateries along highways and back roads, with nearly 200 new listings, as well as a brand new design.
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69

Tourism

The Business of Hospitality and Travel

A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and... more

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70
Discover the secrets of world-class leadership!

When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.

The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented...
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71
Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017. Endorsed by Cambridge International Examinations, this second edition of Cambridge International AS and A Level Travel and Tourism has been fully updated for the Cambridge Syllabus (9395) for examination from 2017. Written by experienced authors in an engaging and accessible style, this Coursebook contains a wealth of internationally focussed case studies and links to the key concepts throughout. This book offers comprehensive coverage with an international... more

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72

Tourism Operations and Management

Tourism: Operations and Management is a comprehensive textbook, designed especially for undergraduate degree/diploma students of hotel management and tourism studies. The book explores core concepts of tourism and explains them through numerous examples, illustrations, tables, and photographs.

Beginning with an introduction to the travel and tourism industry, the book goes on to discuss various types of tourism; tourism infrastructure like accommodation, food and beverage, telecommunications; tourist transport (air, road, rail, and water); Indian and international tourism...
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73
Tourism--one of the world's largest industries--has long been appreciated for its economic benefits, but in this volume tourism receives a unique systematic scrutiny as a medium for cultural exchange. Modern developments in technology and industry, together with masterful advertising, have created temporarily leisured people with the desire and the means to travel. They often in turn effect profound cultural change in the places they visit, and the contributors to this work all attend to the impact these "guests" have on their "hosts."

In contrast to the dramatic economic...
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74
This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice in tourism operations.
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75
In locations around the world, sex tourism is a booming business. What's Love Got to Do with It? is an in-depth examination of the motivations of workers, clients, and others connected to the sex tourism business in Sosúa, a town on the northern coast of the Dominican Republic. Denise Brennan considers why Dominican and Haitian women move to Sosúa to pursue sex work and describes how sex tourists, primarily Europeans, come to Sosúa to buy sex cheaply and live out racialized fantasies. For the sex workers, Brennan explains, the sex trade is more than a means of survival—it is an... more

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76
This handbook prepares readers to build the medical tourism service line, integrate physicians and other service providers, develop a safe and effective quality and patient-centered infrastructure, document processes and workflows, evaluate reimbursement contracts, and measure outcomes. less

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77

The Last Call

I’m no angel, and he’s definitely no saint. We’ve crossed paths on the way to hell, and now he thinks we’re going to enjoy the rest of the ride together...

I said no. He said yes.
I turned him down. He kicked in my door.
He told me to stay. I ran as far as I could.
I hate him. He adores me.
I’m crazy. He’s worse.
I want to leave. He won’t let me go.
I’m a bitch. He loves me anyway.
He’s...

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78

Dark Tourism

Explores dark tourism; that is, the representation of inhuman acts, and how these are interpreted for visitors, at a number of places throughout the world, for example the sites of concentration camps in both Western and Eastern Europe. less

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79
In the tradition of Kitchen Confidential and Waiter Rant, a rollicking, eye-opening, fantastically indiscreet memoir of a life spent (and misspent) in the hotel industry.

Jacob Tomsky never intended to go into the hotel business. As a new college graduate, armed only with a philosophy degree and a singular lack of career direction, he became a valet parker for a large luxury hotel in New Orleans. Yet, rising fast through the ranks, he ended up working in “hospitality” for more than a decade, doing everything from supervising the housekeeping department...
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80
This is an upper-intermediate English language course aimed at people training for or already employed in the tourism industry. It replaces Five Star English and will have a broad international appeal. The syllabus is topic-based. Each of the 12 units offers a range of reading and listening tasks developed from authentic sources, practising language in ways that students will use it in real life, e.g. role plays using the language of complaint, or planning a tour. less

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Don't have time to read the top Tourism books of all time? Read Shortform summaries.

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81
Ecotourism is defined as responsible travel in natural areas which conserves the environment and improves the welfare of local people. This book presents case studies of seven destinations that serve to illustrate the real world of ecotourism. It examines ecotourism's feasibility for economic development and environmental protection in developing countries and takes a look at the promise and pitfalls of ecotourism. less

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82

Grand Hotel Europa

Pfeijffer diagnosticeert de tijdgeest in een kolossale roman met Europa als speelveld

‘De toekomst van Europa is het Europa dat nu al een realiteit is. Europa is het recreatiegebied voor de rest van de wereld,’ zegt een van de personages in Grand Hotel Europa. Het is – overdrachtelijk – ook een zelfdiagnose. Alle personages in deze roman zitten immers op verschillende manieren vast aan hun verleden. Voor toekomst is geen plek meer. Het Avondland is vergrijsd en improductief. Geschiedenis is het voornaamste dat Europa nog te bieden heeft. En geschiedenis trekt toerisme. Maar dit...
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83
This introductory text explains how anthropology is integral to the study of tourism dynamics. Starting with an overview of the development of anthropology as a social science, the author uses a wealth of international examples, including the UK, USA and Australia, to bring practical relevance to complex theories. With its lucid writing style, summaries, sample questions and suggestions for further reading, this book will be an invaluable teaching resource in this area. less

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84
The West is popularly perceived as America's last outpost of unfettered opportunity, but twentieth-century corporate tourism has transformed it into America's "land of opportunism." From Sun Valley to Santa Fe, towns throughout the West have been turned over to outsiders--and not just to those who visit and move on, but to those who stay and control.

Although tourism has been a blessing for many, bringing economic and cultural prosperity to communities without obvious means of support or allowing towns on the brink of extinction to renew themselves; the costs on more intangible...
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85

The Business Of Tourism

This book provides a basic understanding of the nature, structure and organisation of the tourist industry. This edition has been updated in line with recent developments within the industry. less

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86
Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy.

This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented...
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87
THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and... more

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89
A case history of the remarkable transformation in Indian tourism in the last seven years. In 2001-2002, after the destruction of the World Trade Centre, the war on Afghanistan and the attack on Indian Parliament, tourism was down in the dumps in India. It was at the peak of this crisis that the "Incredible India" campaign to position India as a tourist destination was launched.

This is the story of how that campaign triggered the take-off of Indian tourism, and how support sectors like aviation, hotels and infrastructure grew in tandem so that in 2008 India got 5.38 million...
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90
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.

Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. "Lessons from a Marketing Guru" feature personal insights from real...
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92

Platform

In his new work, Michel Houellebecq combines erotic provocation with a terrifying vision of a world teetering between satiety and fanaticism, to create one of the most shocking, hypnotic, and intelligent novels in years.

In his early forties, Michel Renault skims through his days with as little human contact as possible. But following his father’s death he takes a group holiday to Thailand where he meets a travel agent—the shyly compelling Valérie—who begins to bring this half-dead man to life with sex of escalating intensity and audacity. Arcing with dreamlike swiftness from Paris...
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95

Tourism Management

One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.

It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams...
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97
In 1993, Tony Magee, who had foundered at every job he’d ever had, decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and unexpected successes.

Based in Petaluma, California, the Lagunitas Brewing Company makes craft beer that is simple and flavorful and defies categorization. The same could be said for this book. Equal parts memoir, narrative, and business story—with liberal dashes of pop culture and local color—this honest yet hilarious account of a one-of-a-kind, made-in-America...
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98
This book provides the reader with guidelines and approaches in the development of tourism that respond to community desires and needs. Planning techniques applicable to both developed and underdeveloped countries address tourist attractions, urban tourism, large resorts, and limited special interest tourism. less

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99
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity. less

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100

Voyeur (Voyeur, #1)

I didn’t know she was my student the first time I paid to watch her at Voyeur.

Once she walked into my classroom, another smiling college freshman, I knew I should stop going. Stop watching.

But I couldn’t do it. Everything about her makes me want more, and once I realize she wants me too, the temptation becomes irresistible.

The worst part is that she has no idea her professor is the one watching behind the glass.

I just have to hope that once she finds out the truth, she wants the same thing I do. Because now that I've seen all of her, I can't...
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Don't have time to read the top Tourism books of all time? Read Shortform summaries.

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  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.