We've ranked the best tourism books using expert recommendations, sales data, and millions of reader ratings. At Shortform, we know books. Our book guides are the best in the world. Learn why.
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1
Fast Food Nation: The Dark Side of the All-American Meal
Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but here Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning.
Schlosser's myth-shattering survey stretches from California's subdivisions where the business was born to the industrial corridor along the New Jersey Turnpike where many fast food's flavors are concocted. Along the way, he unearths a trove of fascinating, unsettling truths -- from the unholy alliance between fast food and Hollywood to the seismic changes the industry has wrought in food production, popular culture, and even real estate. (back cover)
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Recommended by Richard Branson, Antonio Eram, Barry Estabrook, and 1 others.
Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]
Antonio Eram
This book was recommended by Antonio when asked for titles he would recommend to young people interested in his career path. [source]
Barry Estabrook
Eric Schlosser takes apart a single fast-food meal and shows not only how it affects our health but also how the people who serve it to you are treated. He also looks at how the people in the slaughterhouses working with the cattle are treated, and so it shows you the true picture of the all-American meal – burgers and fries. [source]
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2
Kitchen Confidential: Adventures in the Culinary Underbelly
Anthony Bourdain
4.8
A deliciously funny, delectably shocking banquet of wild-but-true tales of life in the culinary trade from Chef Anthony Bourdain, laying out his more than a quarter-century of drugs, sex, and haute cuisine—now with all-new, never-before-published material.
New York Chef Tony Bourdain gives away secrets of the trade in his wickedly funny, inspiring memoir/expose. Kitchen Confidential reveals what Bourdain calls "twenty-five years of sex, drugs, bad behavior and haute cuisine."
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Recommended by Eric Ripert, Jon Favreau, Catalina Penciu, and 2 others.
Eric Ripert
I love that Tony’s world in the kitchen was filled with pirate-like renegades when mine was peopled with regimented professionals. How eye-opening and entertaining to read about the other side! [source]
I'm a huge fan of personal stories and biographies with a touch of gastronomy like this one. [source]
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3
Setting the Table: The Transforming Power of Hospitality in Business
Danny Meyer
4.7
The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack
Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny’s story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done.
Setting the Table is landmark a motivational work from one of our era’s most gifted and insightful business leaders.
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Recommended by Chip Conley, Noah Kagan, and Julie Rice.
Chip Conley
One of the best books on hospitality ever written. [source]
A few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. [source]
Julie Rice
We did a lot of reading this book at SoulCycle. [source]
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4
Smuggler's Cove: Exotic Cocktails, Rum, and the Cult of Tiki
Martin Cate, Rebecca Cate
4.6
Cast aside your cares and worries. Make yourself a Mai Tai, put your favorite exotica record on the hi-fi, and prepare to lose yourself in the fantastical world of tiki, one of the most alluring—and often misunderstood—movements in American cultural history. Martin and Rebecca Cate, founders and owners of Smuggler’s Cove (the most acclaimed tiki bar of the modern era) take you on a colorful journey into the lore and legend of tiki: its birth as an escapist fantasy for Depression-era Americans; how exotic cocktails were invented, stolen, and re-invented; Hollywood starlets and scandals; and tiki’s modern-day revival.
Featuring more than 100 delicious recipes (original and historic), plus a groundbreaking new approach to understanding rum, Smuggler’s Cove is the magnum opus of the contemporary tiki renaissance. Whether you’re looking for a new favorite cocktail, tips on how to trick out your home tiki grotto, help stocking your bar with great rums, or inspiration for your next tiki party, Smuggler’s Cove has everything you need to transform your world into a Polynesian Pop fantasia.
“One of the finest, most compelling accounts of what happened to corporate America and Wall Street in the 1980’s.” —New York Times Book Review
A #1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco. An enduring masterpiece of investigative journalism by Bryan Burrough and John Helyar, it includes a new afterword by the authors that brings this remarkable story of greed and double-dealings up to date twenty years after the famed deal. The Los Angeles Times calls Barbarians at the Gate, “Superlative.” The Chicago Tribune raves, “It’s hard to imagine a better story...and it’s hard to imagine a better account.” And in an era of spectacular business crashes and federal bailouts, it still stands as a valuable cautionary tale that must be heeded.
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Recommended by Bill Liao, Bogdan Iordache, David Rothschild, and 2 others.
Bill Liao
The human world occurs in language so best get good at it! [source]
Bogdan Iordache
There are quite a few good business books on technology, and I'll list below some I find to be a good starting point. Personally, I like biographies a lot and I mostly read biographies of dead people, because those are the most honest ones. So because the computer age is still very young, there won't be a lot of biographies in my list. [source]
Scott Kupor
@JPHampstead @TimParksauthor Barbarians is a great book. Hope you enjoy mine! [source]
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Desert Solitaire
Edward Abbey
4.6
First published in 1968, Desert Solitaire is one of Edward Abbey’s most critically acclaimed works and marks his first foray into the world of nonfiction writing. Written while Abbey was working as a ranger at Arches National Park outside of Moab, Utah, Desert Solitaire is a rare view of one man’s quest to experience nature in its purest form.
Through prose that is by turns passionate and poetic, Abbey reflects on the condition of our remaining wilderness and the future of a civilization that cannot reconcile itself to living in the natural world as well as his own internal struggle with morality. As the world continues its rapid development, Abbey’s cry to maintain the natural beauty of the West remains just as relevant today as when this book was written.
Abbey is full of passion, fury and contempt – a fiery fighter to shake up the sometimes over-tranquil atmosphere of nature writing. [source]
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Overbooked: The Exploding Business of Travel and Tourism
Elizabeth Becker
4.5
The largest global business in the world today is tourism. Employing one out of twelve people in the world and producing $6.5 trillion of the world's economy, it is the main source of income for many countries. Elizabeth Becker describes the dimensions of this industry and its huge effect on the world economy, the environment, and our culture. Becker travels the world to offer lively portraits of far-off places: France invented the tour and is still the leader of the travel business; Venice is dying of over-tourism.
In Cambodia, Becker watches tourists crawl over the decaying temples of Angkor, jeopardizing precious cultural sites.
Costa Rica has abandoned raising cattle for American restaurants in order to protect their jungles for the lucrative field of eco-tourism.
Dubai, in the Arabian Gulf, has transformed a patch of desert into one of the world's largest shopping malls.
Africa's safaris are thriving, even if its environment and wildlife are not; ocean cruise ships are spoiling the oceans and ruining city ports.
China, the giant, is at last inviting tourists and at the same time sending its own out in droves.
Becker's investigation of global travel industry practices and their long-term ramifications is an eye-opening examination of this tremendous phenomenon. It is a staggering and unexamined element of the global economy.
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Eating Animals
Jonathan Safran Foer
4.5
Jonathan Safran Foer spent much of his life oscillating between enthusiastic carnivore and occasional vegetarian. Once he started a family, the moral dimensions of food became increasingly important. Faced with the prospect of being unable to explain why we eat some animals and not others, Foer set out to explore the origins of many eating traditions and the fictions involved with creating them. Traveling to the darkest corners of our dining habits, Foer raises the unspoken question behind every fish we eat, every chicken we fry, and every burger we grill. Part memoir and part investigative report, Eating Animals is a book that, in the words of the Los Angeles Times, places Jonathan Safran Foer "at the table with our greatest philosophers."
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Recommended by Louise Gray.
Louise Gray
It’s a really powerful book and I know many people who it has made vegetarian. [source]
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9
The Art of Travel
Alain De Botton
4.5
Any Baedeker will tell us where we ought to travel, but only Alain de Botton will tell us how and why. With the same intelligence and insouciant charm he brought to How Proust Can Save Your Life, de Botton considers the pleasures of anticipation; the allure of the exotic, and the value of noticing everything from a seascape in Barbados to the takeoffs at Heathrow.
Even as de Botton takes the reader along on his own peregrinations, he also cites such distinguished fellow-travelers as Baudelaire, Wordsworth, Van Gogh, the biologist Alexander von Humboldt, and the 18th-century eccentric Xavier de Maistre, who catalogued the wonders of his bedroom. The Art of Travel is a wise and utterly original book. Don’t leave home without it.
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Recommended by Emily Thomas.
Emily Thomas
It’s a thoughtful account of de Botton’s engagement with artists about travel. He focuses on painters and novelists with a view to asking what light they can shed on why we travel, and picking up titbits from them for our own travels. One of my favourite examples he discusses is Edward Hopper. [source]
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The Market Gardener: A Handbook for Successful Small-Scale Organic Farming
Jean-Martin Fortier
4.5
Les Jardins de la Grelinette is a micro-farm located in eastern Quebec, just north of the American border. Growing on just 1.5 acres, owners Jean-Martin and Maude-Helène feed more than two hundred families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they’ve developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.
The Market Gardener is a compendium of la Grelinette’s proven horticultural techniques and innovative growing methods. This complete guide is packed with practical information on:
Setting-up a micro-farm by designing biologically intensive cropping systems, all with negligible capital outlay Farming without a tractor and minimizing fossil fuel inputs through the use of the best hand tools, appropriate machinery, and minimum tillage practices Growing mixed vegetables systematically with attention to weed and pest management, crop yields, harvest periods, and pricing approaches Inspired by the French intensive tradition of maraichage and by iconic American vegetable grower Eliot Coleman, author and farmer Jean-Martin shows by example how to start a market garden and make it both very productive and profitable. Making a living wage farming without big capital outlay or acreages may be closer than you think.
Jean-Martin Fortier is a passionate advocate of strong local food systems and founder of Les Jardins de la Grelinette, an internationally recognized model for successful biointensive micro-farming.
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Salt Sugar Fat: How the Food Giants Hooked Us
Michael Moss
4.4
Every year, the average American eats 33 pounds of cheese and 70 pounds of sugar. They ingest 8,500 milligrams of salt a day, double the recommended amount, almost none of which comes from salt shakers. It comes from processed food, an industry that hauls in $1 trillion in annual sales.
In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how this happened. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more--
Moss’s explosive, empowering narrative is grounded in meticulous, often eye-opening research. He goes inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouth feel" of fat by manipulating its chemical structure. He unearths marketing techniques taken straight from tobacco company playbooks to redirect concerns about the health risks of products. He talks to concerned executives who explain that they could never produce truly healthy alternatives to their products even if serious regulation became a reality.
Simply put: the industry itself would cease to exist without salt, sugar, and fat.
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Recommended by Sharon Hayes.
Sharon Hayes
@novenator @andrewmarsh6 @williamorr2110 @EmmaKinery Fat alone doesn't cause obesity. Excess calories do. This is science. There's a fantastic book called "Salt Sugar Fat" that looks at what the food industry does to get consumers hooked. [source]
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The Fish That Ate the Whale: The Life and Times of America's Banana King
Rich Cohen
4.4
A legendary tale, both true and astonishing, from the author of Israel is Real and Sweet and Low
When Samuel Zemurray arrived in America in 1891, he was tall, gangly, and penniless. When he died in the grandest house in New Orleans sixty-nine years later, he was among the richest, most powerful men in the world. In between, he worked as a fruit peddler, a banana hauler, a dockside hustler, and a plantation owner. He battled and conquered the United Fruit Company, becoming a symbol of the best and worst of the United States: proof that America is the land of opportunity, but also a classic example of the corporate pirate who treats foreign nations as the backdrop for his adventures. In Latin America, when people shouted “Yankee, go home!” it was men like Zemurray they had in mind.
Rich Cohen’s brilliant historical profile The Fish That Ate the Whale unveils Zemurray as a hidden kingmaker and capitalist revolutionary, driven by an indomitable will to succeed. Known as El Amigo, the Gringo, or simply Z, the Banana Man lived one of the great untold stories of the last hundred years. Starting with nothing but a cart of freckled bananas, he built a sprawling empire of banana cowboys, mercenary soldiers, Honduran peasants, CIA agents, and American statesmen. From hustling on the docks of New Orleans to overthrowing Central American governments, from feuding with Huey Long to working with the Dulles brothers, Zemurray emerges as an unforgettable figure, connected to the birth of modern American diplomacy, public relations, business, and war—a monumental life that reads like a parable of the American dream.
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Recommended by Ryan Holiday, Andrew Wilkinson, Benjamin Spall, and 1 others.
The book sucked me in completely. The subject, Samuel Zemurray, is fascinating and compelling. The writer has a voice that is utterly unique. Since reading this book, I have explored all of this further: I studied Zemurray (whose house was not far from mine in New Orleans and still stands) and am using his story in my next book. I interviewed the author, Rich Cohen. And I read his other books, am particularly found of Tough Jews: Fathers, Sons and Gangster Dreams. The book has all sorts of things going for it: it’s the American Dream, it’s history via microcosm, it’s drama/violence/intrique, and it’s a course in business strategy and leadership. Everyone I have recommended it to was blown away. I won’t say it’s as good as The Tiger, which was my favorite book of 2011, but in terms of an author I’d never heard of taking a subject I don’t care about and making it AWESOME? This book deserves to be talked about in the same breath. [source]
I loved The Fish That Ate the Whale by Rich Cohen. Not only is it a fascinating story, Cohen's writing is a reminder of just how great non-fiction writing can be if you truly care about it. [source]
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Slow Travel and Tourism
Janet Dickinson, Les Lumsdon
4.4
It is widely recognized that travel and tourism can have a high environmental impact and make a major contribution to climate change. It is therefore vital that ways to reduce these impacts are developed and implemented. 'Slow travel' provides such a concept, drawing on ideas from the 'slow food' movement with a concern for locality, ecology and quality of life. The aim of this book is to define slow travel and to discuss how some underlining values are likely to pervade new forms of sustainable development. It also aims to provide insights into the travel experience; these are explored in several chapters which bring new knowledge about sustainable transport tourism from across the world. In order to do this the book explores the concept of slow travel and sets out its core ingredients, comparing it with related frameworks such as low-carbon tourism and sustainable tourism development. The authors explain slow travel as holiday travel where air and car transport is rejected in favour of more environmentally benign forms of overland transport, which generally take much longer and become incorporated as part of the holiday experience. The book critically examines the key trends in tourism transport and recent climate change debates, setting out the main issues facing tourism planners. It reviews the potential for new consumption patterns, as well as current business models that facilitate hyper-mobility. This provides a cutting edge critique of the 'upstream' drivers to unsustainable tourism. Finally, the authors illustrate their approach through a series of case studies from around the world, featuring travel by train, bus, cycling and walking. Examples are drawn from Europe, Asia, Australia and the Americas. Cases include the Eurostar train (as an alternative to air travel), walking in the Appalachian Trail (US), the Euro-Velo network of long-distance cycling routes, canoe tours on the Gudena River in Denmark, sea kayaking in British Columbia (Canada) and the Oz Bus Europe to Australia.
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14
Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise
Horst Schulze
4.4
Jim Collins, author of Good to Great, co-author of Built to Last: "Horst Schulze created a culture of service that should be a model for all of us. By committing to the highest standards of professionalism - and creating the right systems to achieve them - he inspired thousands to embrace the core ideal of sheer unadulterated excellence. Schulze now shares his story, and his methods, so that the rest of us can be uplifted and taught by the master himself."
Dan Cathy, chairman and CEO, Chick-fil-A: "Horst Schulze's influence on my family and our business is undeniable. His approach to customer service revolutionized the hotel industry and set a high bar for all of us. His new book, Excellence Wins, weaves Horst's personal story with the practical wisdom he's gleaned from an incredible career of servant leadership. It's a must read for leaders and anyone passionate about serving people."
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CEOs. Leaders without titles. Startups. Corporations. For-profits. Nonprofits.
It doesn't matter who you are or what you do - you want to become the best. You want to win, every time.
Horst Schulze knows how to win. In Excellence Wins, Schulze, in his absolute no-nonsense approach, shares the visionary and disruptive principles that have produced immense global successes over the course of his still-prolific fifty-year career.
As the co-founder and former president of Ritz-Carlton Hotel Co., Schulze fearlessly led the company to unprecedented multi-billion dollar growth, setting the business vision and people-focused standards that made the Ritz-Carlton brand globally elite.
Schulze's principles are both versatile and utterly practical to leaders of every age, career stage, and industry. You don't need a powerful title or a line of direct reports - you have everything you need to use them right now.
If you're searching for the blueprint to beating the competition and out-performing everyone around you, look no further than Excellence Wins. Schulze pulls no punches as a masterful guide to becoming the very best in a world of routine compromise.
Unleash the disruptive power of your true potential, own your career trajectory, and experience the game-changing proof firsthand: Excellence Wins.
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Onward: How Starbucks Fought for Its Life without Losing Its Soul
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.
Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day - sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.
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Recommended by Ron Conway.
Ron Conway
Story of his return to Starbucks, and the success of the company in a tumlutuous economic time in history. [source]
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16
Meehan's Bartender Manual
Jim Meehan
4.3
A stunningly packaged, definitive guide to bar-building from one of the world's most acclaimed bartenders. Meehan's Bartender Manual is acclaimed mixologist Jim Meehan's magnum opus--and the first book to explain the ins and outs of the modern bar industry. This groundbreaking work chronicles Meehan's storied career in the bar business through practical, enlightening chapters that mix history with professional insight. Meehan's deep dive covers the essential topics, including the history of cocktails and bartending, service, hospitality, menu development, bar design, spirits production, drink mixing technique, and the tools you'll need to create a well-stocked bar--all brought to life in over 150 black- and-white illustrations by artist Gianmarco Magnani. The book also includes recipes for 100 cocktail classics--including Meehan originals--plus insights as to why he makes them the way he does, offering unprecedented access to a top bartender's creative process. Organized by spirit base, the recipes contain detailed annotations and are accompanied by fine art photographer Doron Gild's breathtaking, full-color photos. Thoughtful contributions from more than 50 colleagues around the world who've greatly contributed to global cocktail culture further contextualize Meehan's philosophy. Timeless black-and-white portraits of these industry experts round out this comprehensive tome. This densely informative, yet approachable manual is presented in an iconic package--featuring a textured cover with debossed type, rounded corners, and nearly 500 pages--making it an instant classic to be enjoyed now, and for years to come. Whether you're a professional looking to take your career to the next level or an enthusiastic amateur interested in better understanding concepts like mise en place and the mechanics of drink making, Meehan's Bartender Manual is the definitive modern guide.
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17
Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer
William Knoedelseder
4.3
“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.” —John Sayles, Director of Eight Men Out and author of A Moment in the Sun
The creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.
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18
Holistic Goat Care: A Comprehensive Guide to Raising Healthy Animals, Preventing Common Ailments, and Troubleshooting Problems
Gianaclis Caldwell
4.3
Goats have provided humankind with essential products for centuries; indeed, they bear the noble distinction of being the first domesticated farm animal. From providing milk and meat for sustenance and fiber and hides for clothing and shelter to carrying packs and clearing brush, there isn't much that goats cannot do. Managing goats successfully requires an understanding of how nature designed them to thrive, including nutritional and psychological needs, as well as how to identify a problem and intercede before it's too late.
For more than a decade, Gianaclis Caldwell and her family have operated Pholia Farm Creamery, an off-grid, raw milk goat cheese dairy. In Holistic Goat Care, Caldwell offers readers a comprehensive guide to maintaining a healthy herd of goats, whether they are dairy goats, meat goats, fiber goats, or pet goats.
Holistic Goat Care will empower even novice goat owners to confidently diagnose and treat most of the ailments that goats might experience. For the experienced goat farmer, the book offers a depth of insight and approaches to treatment not found in any other book. Caldwell places special emphasis throughout on holistic, natural, and alternative approaches to caring for goats, including information on:
Handling and managing goats using their natural instincts as an asset
Developing good farm management practices such as appropriate housing and fencing systems and manure and mortality management
Making feeding decisions based on understanding goats' ruminant digestive system and their evolutionary needs
Growing forage and garden crops as feed and utilizing wild browse
Troubleshooting health problems based on assessing symptoms
Implementing advanced health procedures such as pain control, fecal testing, and transplanting rumen microbes from healthy to sick goats
Diagnosing, treating, and preventing more than 75 common goat ailments
Whether your herd is two or two hundred, this first-of-its-kind, comprehensive book will help you keep your goats healthy, safe, and productive and give you a deep and enjoyable insight into the wondrous creature that is the goat.
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19
The Tourist Magnet Formula: Transform your Hotel or Resort into a fully-booked tourist attraction using modern, practical Digital Marketing tools
Andrei Tiu
4.3
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20
The National Parks: America's Best Idea
Dayton Duncan
4.3
The companion volume to the twelve-hour PBS series from the acclaimed filmmaker behind The Civil War, Baseball, and The War
America’s national parks spring from an idea as radical as the Declaration of Independence: that the nation’s most magnificent and sacred places should be preserved, not for royalty or the rich, but for everyone. In this evocative and lavishly illustrated narrative, Ken Burns and Dayton Duncan delve into the history of the park idea, from the first sighting by white men in 1851 of the valley that would become Yosemite and the creation of the world’s first national park at Yellowstone in 1872, through the most recentadditions to a system that now encompasses nearly four hundred sites and 84 million acres.
The authors recount the adventures, mythmaking, and intense political battles behind the evolution of the park system, and the enduringideals that fostered its growth. They capture the importance and splendors of the individual parks: from Haleakala in Hawaii to Acadia in Maine, from Denali in Alaska to the Everglades in Florida, from Glacier in Montana to Big Bend in Texas. And they introduce us to a diverse cast of compelling characters—both unsung heroes and famous figures such as John Muir, Theodore Roosevelt, and Ansel Adams—who have been transformed by these special places and committed themselves to saving them from destruction so that the rest of us could be transformed as well.
The National Parks is a glorious celebration of an essential expression of American democracy.
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21
Destinations of a Lifetime: 225 of the World's Most Amazing Places
National Geographic
4.3
National Geographic takes you on a photographic tour of the world’s most spectacular destinations, inspiring tangible ideas for your next trip. Hundreds of the most breathtaking locales—both natural and man-made—are illustrated with vivid images taken by the organization's world-class photographers. These images, coupled with evocative text, feature a plethora of visual wonders: ancient monoliths, scenic islands, stunning artwork, electric cityscapes, white-sand seashores, rain forests, ancient cobbled streets, and both classic and innovative architecture. Loaded with hard service information for each location, Places of a Lifetime has it all: when to go, where to eat, where to stay, and what to do to ensure the most enriching and authentic experience.
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22
Optimize YOUR Bnb: The Definitive Guide to Ranking #1 in Airbnb Search
Daniel Vroman Rusteen
4.3
The most reviewed and highlighted book for Airbnb hosts!
Danny is the best in the world at Airbnb. Why?
He worked at Airbnb for 3 yearsHe lives in Airbnbs, more than 1,100 nights in 60 citiesHe's an Airbnb SuperhostHe owns and operates an Airbnb property management companyTrouble deciding between which book to buy? To ensure my book is the most comprehensive, I read 13 of the top Airbnb books on the market.
Here's what some prior readers have said publicly:
"You'll easily make your money back about 1000x over. Thank you, Danny!" - Amazon review
"I tried a few blogs but most stated things I already knew. I found this book and figured that if I learned just one trick, I would make my money back in just one rental. Well, I found TONS! Seriously, there were so many things in this book that I had not thought of." - Amazon review
"The listing you optimized appeared to be easier to read, was more approachable, and ranked higher as a result." - Customer of OptimizeMyBnb.com paraphrasing what Airbnb told him as it related to one of his listings using the strategies outlined in the book
"I am an Airbnb expert...then I found you...you are the top!" - Blog comment on OptimizeMyBnb.com
"Danny - You might be a magician. I made a bunch of your suggested updates to the listing and I've had $660 in bookings (only 2 nights!) in the last 24 hours." - Prior customer of OptimizeMyBnb.com
"If you don't read this book, there will be a lot that you don't know that you don't know." - Symon He, foreword Optimize YOUR Bnb
Daniel V. Rusteen - former Airbnb employee, Superhost, super guest (1,100+ days on Airbnb), and Airbnb property manager - reveals his strategies to rank high in Airbnb search by creating an optimal online listing and offline guest experience.
"Daniel Rusteen's authoritative book is as comprehensive as it is enjoyable to read. I have never seen so much valuable, actionable advice in one place for an Airbnb host. Highly recommended!" - Chip Conley
You will learn how to:
Optimize your Airbnb listing to achieve a high Airbnb search rankLeverage tools to automate 80%+ of your AirbnbInterior design without professional helpSuccessfully navigate slow seasonIdentify problem Airbnb guests before they book
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23
The Professional Chef
Culinary Institute of America
4.3
The Professional Chef, the official text of The Culinary Institute of America's culinary degree program, has taught tens of thousands of chefs the techniques and fundamentals that have launched their careers. Now in a revolutionary revision, The Professional Chef, Seventh Edition not only teaches the reader how, but is designed to reflect why the CIA methods are the gold standard for chefs. With lavish, four-color photography and clear, instructive text, The Professional Chef, Seventh Edition guides culinary students--professional aspirants and serious home cooks, alike--to mastery of the kitchen. Over 660 classic and contemporary recipes, with almost 200 variations, were chosen especially for their use of fundamental techniques. These techniques and recipes form a foundation from which a professional chef or home cook can build a personal repertoire.
From mise en place (preparation) to finished dishes, the book covers Stocks, Sauces, and Soups; Meats, Poultry, Fish, and Shellfish; Vegetables, Potatoes, Grains, and Legumes, Pasta and Dumplings; Breakfast and Garde Manger; Baking and Pastry. In addition to a comprehensive treatment of techniques and recipes, The Professional Chef, Seventh Edition teaches readers other critical elements of the professional chef's domain--much of it universally applicable to any kitchen. From "An Introduction to the Professional," to the identification of tools and ingredients, to nutrition, food science and food and kitchen safety, the book is a wealth of beautifully presented information useful for any cook.
The Culinary Institute of America has been hailed as "The nation's most influential training school for professional cooks" by Time magazine. The Professional Chef, Seventh Edition, the cornerstone of its program in book form, belongs on the shelf of every serious cook.
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24
Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease
Robert H. Lustig
4.3
Robert Lustig’s 90-minute YouTube video Sugar: The Bitter Truth, has been viewed more than two million times. Now, in this much anticipated book, he documents the science and the politics that has led to the pandemic of chronic disease over the last 30 years.
In the late 1970s when the government mandated we get the fat out of our food, the food industry responded by pouring more sugar in. The result has been a perfect storm, disastrously altering our biochemistry and driving our eating habits out of our control.
To help us lose weight and recover our health, Lustig presents personal strategies to readjust the key hormones that regulate hunger, reward, and stress; and societal strategies to improve the health of the next generation. Compelling, controversial, and completely based in science, Fat Chance debunks the widely held notion to prove “a calorie is NOT a calorie”, and takes that science to its logical conclusion to improve health worldwide.
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Sunshine Paradise: A History of Florida Tourism
Tracy J. Revels
4.3
How tourism shaped the Sunshine State
"An enlightening journey through Florida’s diverse and evolving tourism history, illustrating the changing face of tourism over the years, and how Floridians have coped with these changes. An informative look at Florida’s past efforts to woo tourists, and the mixed blessings that tourism has brought to the Sunshine State."--Brian Rucker, author of Image and Reality
"At last--a readable, concise history of Florida tourism from the earliest European discovery to the present. Revels’s prose sizzles. Her ability to summarize and analyze more than 300 years of Florida tourism in just over 200 pages is truly stunning. It is a remarkable achievement. Sunshine Paradise both entertains and informs on every page, and it should be required reading for policy makers and everyone else who needs to know how current Florida came to be."--James M. Denham, professor of history and director, Lawton M. Chiles Jr., Center for Florida History, Florida Southern College
For nearly two hundred years, Floridians have eagerly exploited tourism as the key to economic prosperity. As a result, the state has constantly reshaped and remodeled itself as different types of tourist heavens, and many aspects of its history have become inseparable from the fantastic images created by the tourism industry. From spa retreats to nature preserves, from riverboat rides to roller coasters, and from railroads to theme parks, the state’s dependence on tourism has greatly shaped its identity.
Sunshine Paradiseis the first book to focus exclusively on how--and why--tourism came to define Florida. Offering a concise look at the subject from the 1820s to the present, Tracy Revels demonstrates tourism’s relevance to all other major aspects of Florida history, including the Civil War, the land boom, and civil rights.
In this enjoyable and well-written history, Revels shows how Florida’s tourism industry has remained adaptive and expansive, ready to sell the next version of paradise to northerners hungry for sunshine. She also explains why the state’s business and political leaders must consider the history of tourism development as they plan for the state’s future.
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The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand
Fashionary
4.3
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27
Grinding It Out: The Making of McDonald's
Ray Kroc
4.3
Grinding It Out is the personal ragtime-to-riches story of Ray Kroc, who at age 52 founded the McDonald's hamburger chain and built it from a single restaurant in Des Plaines, Illinois, to an international operation with more than $3 billion in annual sales. Kroc weaves a fast and fascinating tale of the American dream come true. Of days as a piano player and paper cup salesman—of success and failure in the Florida land boom of the Roaring Twenties—of selling Multimixers and becoming chairman of the board of the company feeding more people than any other in the world today. The plans the were laid and the financial deals that were made by Kroc and his small group of pioneering executives have intrigued businessmen and journalists for years. Now Kroc gives the inside details. He tells about amazing debts he shouldered to push the company ahead, and about the administrative battles that threatened to split the young corporation and how he won them. Kroc began assembling notes and tape recording his thoughts for Grinding It Out in 1970. He continued slowly for the next five years, working during occasional breaks in a business schedule that still keeps him jetting all over the world. So, when the actual writing began, Kroc was primed with a wealth of anecdotes spun out with an amazing memory for details. McDonald's has become a wholesome household word in America, but it has been the target of adverse publicity from time to time, too, and Kroc zings his detractors as zestfully as he praises his loyal followers. He explains his 1972 contribution to Richard Nixon's campaign, which he calls a major mistake, but adds, "I mention it only because so many jackasses have brayed about it" and he tells how he became a philanthropist and established the Kroc Foundation. Whether describing himself dressing down a McDonald's manager for litter on the floor, or berating his San Diego baseball team over a P.A. system before thousands of fellow fans, or celebrating his 70th birthday in a most unusual way, Grinding It Out is basic Krock, candid and compelling. Robert Anderson is a free-lance writer. A former newspaperman (he was with The Chicago Tribune for fifteen years), he is a regular contributor to national magazines and is editor of The Professional Photographer magazine.
Lyrical, sardonic, and forthright, A Small Place magnifies our vision of one small place with Swiftian wit and precision. Jamaica Kincaid's expansive essay candidly appraises the ten-by-twelve-mile island in the British West Indies where she grew up, and makes palpable the impact of European colonization and tourism. The book is a missive to the traveler, whether American or European, who wants to escape the banality and corruption of some large place. Kincaid, eloquent and resolute, reminds us that the Antiguan people, formerly British subjects, are unable to escape the same drawbacks of their own tiny realm—that behind the benevolent Caribbean scenery are human lives, always complex and often fraught with injustice.
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29
One Day at Disney: Meet the People Who Make the Magic Across the Globe
Bruce Steele
4.3
Discover what it's like to report to work every day for The Walt Disney Company. Step behind the scenes to immerse yourself in one "ordinary" day at Disney. In addition to the book, the Disney+ team was on hand to capture stories along the way. A full-length documentary and 52 short-form episodes expand the profiles and delve deeper into the essence of what it's like to be a Disney cast member. On a Thursday in 2019, a small army of photographers and videographers scattered across the globe to capture what goes on beyond those tantalizing "Cast Members Only" doors - whether eavesdropping on historic endeavors or typical tasks. All the photos in this book were taken on that single Thursday, beginning early in Tokyo and following the sun around the world through Shanghai, Hong Kong, Paris, Madrid, the Bahamas, Costa Rica, and dozens of places throughout the United States. More than 40 hours after it began, the day ended as the sun set on the Aulani resort in Hawaii. On that day, some 80 Cast Members agreed to open up their workshops, dressing rooms, kitchens, cubicles, TV studios, labs, locomotive engines - and some even more surprising and diverse work spaces. They also shared their stories: childhood dreams and chapters, career pivots and triumphs, workaday hurdles and joys. It was just a day in the life, as extraordinary as any other day at Disney. As any Cast Member can tell you, a Disney job is less a destination than a limitless journey. And for just One Day at Disney, we can all tag along for the ride.
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30
The Darker Side of Travel: The Theory and Practice of Dark Tourism
Richard Sharpley and Philip R. Stone
4.3
Over the last decade, the concept of dark tourism has attracted growing academic interest and media attention. Nevertheless, perspectives on and understanding of dark tourism remain varied and theoretically fragile whilst, to date, no single book has attempted to draw together the conceptual themes and debates surrounding dark tourism, to explore it within wider disciplinary contexts and to establish a more informed relationship between the theory and practice of dark tourism. This book meets the undoubted need for such a volume by providing a contemporary and comprehensive analysis of dark tourism.
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31
Sustainable Tourism on a Finite Planet: Environmental, Business and Policy Solutions
Megan Epler Wood
4.3
This book helps all those involved in international tourism develop the new skills, tools and investments required to protect irreplaceable global resources from the impacts of escalating tourism demand over the next 50 years. It documents how technology and the growing global middle class are driving a travel revolution which requires a new paradigm in managing tourism destinations. Travel and tourism supply chains and business models for hotels, tour operators, cruise lines, airlines and airports are analysed and environmental management techniques are proposed for each sector. A pragmatic set of solutions are offered to support the transition to lower impact tourism development worldwide.
It recommends that decision makers assess the current and future value of natural, social, and cultural capital to guide investment in destinations and protect vital resources. Case studies illustrate why budgets to protect local destinations are consistently underestimated and offer guidance on new metrics. Innovative approaches are proposed to support the transition to green infrastructure, protect incomparable landscapes, and engage local people in the monitoring of vital indicators to protect local resources.
It provides students, professionals, and policy makers with far-reaching recommendations for new educational programs, professional expertise, financing, and legal frameworks to lower tourism's rapidly escalating carbon impacts and protect the health and well-being of local populations, ecosystems, cultures, and monuments worldwide.
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32
In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
Stacy Perman
4.3
“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.”
—Mario Batali, celebrity chef and author of Molto Italiano
A behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman’s In-N-Out Burger is the New York Times bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead’s. A juicy unauthorized history of a small business-turned-big business titan, In-N-Out Burger was named one of Fast Company magazine’s Best Business Books of 2009, and Fortune Small Business insists that it “should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.”
Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]
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The Last Season
Eric Blehm
4.3
To pick up The Last Season is to lose oneself in a mesmerizing story about a place few could survive in and even fewer have visited -- the unforgiving backcountry of the Sierra Nevadas. Blehm narrates this true account of the disappearance and search for Randy Morgenson, a National Park Service ranger who, one morning after 28 seasons on the job, failed to answer his radio call.
The introverted Morgenson was more comfortable with the natural world than with people. A gifted photographer and a lyrical writer, he dropped out of college to begin a career that would send him into the remote parts of California's Sequoia and Kings Canyon National Parks. Passionate about the mountains, he excelled at his responsibilities, which ranged from clearing away garbage left by careless campers to rescuing injured hikers. Dedicated to keeping the wilderness undisturbed, he was proud of his ability to leave no trace of himself wherever he camped.
That skill would prove costly when, at age 54, he went missing. Blehm seamlessly combines a detective story with a celebration of nature that calls to mind the works of classic American writers like Thoreau and Emerson. His gripping narrative will cause readers' hearts to ache at the disappearance of this undervalued soul. But their spirits will soar at the grandeur and mysticism of nature expertly captured in its most primal state.
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34
Moon Anchorage, Denali & the Kenai Peninsula
Don Pitcher
4.3
Adventure awaits on the Last Frontier: make your way through Alaska's mountains, glaciers, and rivers with Moon Anchorage, Denali & the Kenai Peninsula. Inside you'll find:
Flexible itineraries including five days in Anchorage, a weekend in Denali National Park, day cruises, and a two-week adventure covering the whole region
Strategic advice for hikers, adventure sports lovers, wildlife enthusiasts, budget travelers, and more
Must-see highlights and outdoor experiences: Embark on a cruise to admire stunning fjords and watch brown bears catch wild salmon out of a river. Go snowboarding at a mountain resort or hike through alpine forests. Dine on fresh king crab at the best restaurants in Anchorage or catch your own halibut on a fishing expedition. Take an intrepid "flightseeing" tour to secluded glacier landings in Denali National Park and discover the best spots to watch the northern lights dance across the sky
Expert advice from Homer local Don Pitcher on when to go, where to stay, and how to get around Full-color photos and detailed maps throughout
Up-to-date information including background on the landscape, wildlife, history, and local culture
Helpful resources like emergency services, wilderness safety tips, and advice for visitors with children, seniors, and more Find your adventure in Anchorage, Denali and the Kenai Peninsula with Moon's expert advice and local insight.
Expanding your trip? Check out Moon Alaska.
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35
A Room with a View
E.M. Forster
4.3
"But you do," he went on, not waiting for contradiction. "You love the boy body and soul, plainly, directly, as he loves you, and no other word expresses it ..."
Lucy has her rigid, middle-class life mapped out for her until she visits Florence with her uptight cousin Charlotte, and finds her neatly ordered existence thrown off balance. Her eyes are opened by the unconventional characters she meets at the Pension Bertolini: flamboyant romantic novelist Eleanor Lavish, the Cockney Signora, curious Mr Emerson and, most of all, his passionate son George.
Lucy finds herself torn between the intensity of life in Italy and the repressed morals of Edwardian England, personified in her terminally dull fiancé Cecil Vyse. Will she ever learn to follow her own heart?
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Recommended by Hind Makki.
Hind Makki
A Room With a View. The book is great. The movie is better. https://t.co/Q8E0KXD4kj [source]
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Amsterdam: A History of the World's Most Liberal City
Russell Shorto
4.3
An endlessly entertaining portrait of the city of Amsterdam and the ideas that make it unique, by the author of the acclaimed Island at the Center of the World
Tourists know Amsterdam as a picturesque city of low-slung brick houses lining tidy canals; student travelers know it for its legal brothels and hash bars; art lovers know it for Rembrandt's glorious portraits.
But the deeper history of Amsterdam, what makes it one of the most fascinating places on earth, is bound up in its unique geography-the constant battle of its citizens to keep the sea at bay and the democratic philosophy that this enduring struggle fostered. Amsterdam is the font of liberalism, in both its senses. Tolerance for free thinking and free love make it a place where, in the words of one of its mayors, "craziness is a value." But the city also fostered the deeper meaning of liberalism, one that profoundly influenced America: political and economic freedom. Amsterdam was home not only to religious dissidents and radical thinkers but to the world's first great global corporation.
In this effortlessly erudite account, Russell Shorto traces the idiosyncratic evolution of Amsterdam, showing how such disparate elements as herring anatomy, naked Anabaptists parading through the streets, and an intimate gathering in a sixteenth-century wine-tasting room had a profound effect on Dutch-and world-history. Weaving in his own experiences of his adopted home, Shorto provides an ever-surprising, intellectually engaging story of Amsterdam from the building of its first canals in the 1300s, through its brutal struggle for independence, its golden age as a vast empire, to its complex present in which its cherished ideals of liberalism are under siege.
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37
Be Our Guest: Perfecting the Art of Customer Service
The Disney Institute
4.3
Reveals the behind-the-scenes strategies, principles, and processes of the Disney approach to exceptional customer service, which emphasizes the best ways to provide quality service to one's customers. Reprint. 25,000 first printing.
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38
Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel
Rolf Potts, Timothy Ferriss
4.2
Vagabonding is about taking time off from your normal life - from six weeks to four months to two years - to discover and experience the world on your own terms. Veteran shoestring traveler Rolf Potts shows how anyone armed with an independent spirit can achieve the dream of extended overseas travel. Potts gives the necessary information on:
- financing your travel time - determining your destination - adjusting to life on the road - working and volunteering overseas - handling travel adversity - re-assimilating back into ordinary life
Not just a plan of action, vagabonding is an outlook on life that emphasizes creativity, discovery, and the growth of the spirit. Visit the vagabonding community's hub at www.vagabonding.net.
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Recommended by Joel Gascoigne.
Joel Gascoigne
Travel is something we've found to crave and seek out within the team, and the fact we're set up as a distributed team gives us all a lot of freedom to explore the world. Vagabonding is one of the best books out there to think about travel in a whole new way. Rather than going to places for just a few days and cramming in seeing all the sights, it suggests that if we can we should spend weeks or months rather than days in a place. That way we can get to know the culture and people or even become part of it. [source]
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Tourism: Principles, Practices, Philosophies
Charles R. Goeldner, J. R. Brent Ritchie
4.2
A new edition of the bestselling introduction to tourism textbook From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.
This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:
Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization Lively and fun "Global Insights" look at emerging areas of importance in tourism Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture New information on transportation options, including high-speed rail and river cruises New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion Updates on passport, visa, and governmental policies Expanded treatment of crisis management Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.
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40
Frommer's Maine Coast
Brian Kevin
4.2
You’ll never fall into tourist traps when you travel with Frommer's. Doing so is like having a trusted friend show you around, taking you to the places locals like best. That’s because our guidebooks, unlike much of the competition, are written by resident experts—like Brian Kevin, the author of Frommer’s Maine Coast, and the managing editor of Down East magazine. In this highly opinionated book, he’ll help you sort through the options so you can tailor a vacation that’s right for you.
Frommer’s Maine Coast covers all of the region’s highlights—from the best beaches and lobster rolls to the most scenic places to hike, kayak, and sail. The book gives in-depth advice on how to tackle the wondrous Acadia National Park, the foodie scene in Portland, such small-town gems as York Village, Camden, Castine, and more.
Our guide proudly contains:
• Exact prices for every venue and activity listed, so there’s never any guessing or nasty surprises • Detailed maps throughout, plus a handy pullout map • Savvy, hard-hitting reviews of restaurants, hotels, attractions, shopping, and nightlife in all price ranges, from luxe to backpacker-friendly • Helpful suggested itineraries so you can make the most of your vacation time
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41
Top Secret Restaurant Recipes 2: More Amazing Clones of Famous Dishes from America's Favorite Restaurant Chains
Todd Wilbur
4.2
The kitchen clone recipe king is back with a new Top Secret Restaurant Recipes collection—the first since his 1997 bestselling Top Secret Restaurant Recipes, which has sold over one million copies. Wilbur takes readers behind the scenes of big-name restaurants like Olive Garden, Applebee’s, and Outback Steakhouse, revealing the key ingredients and tricks of the trade they use to keep diners coming back for more. The book will feature 150 recipes, including: • Red Lobster® Cheddar Bay Biscuits • Cheesecake Factory® White Chocolate RaspberryTruffle® Cheesecake • Romano’s Macaroni Grill® Penne Rustica® • California Pizza Kitchen® Thai Crunch Salad • Original Pancake House® Apple Pancake • Chili’s® Southwestern Eggrolls • Houston’s® Chicago-Style Spinach Dip • Tony Roma’s® Baked Potato Soup
Forget takeout—with these fun recipes and blueprints, all using ingredients you can buy at your local supermarket, you can re-create your favorite restaurant signature dishes right in your own kitchen.
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42
Franchise: The Golden Arches in Black America
Marcia Chatelain
4.2
Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to wither.
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Recommended by Ida Bae Wells and Matt Garcia.
Ida Bae Wells
I remember sitting in absolute awe the 1st time @DrMChatelain talked abt this book she was writing on McDonalds, race & black capitalism. It was uncovering the story of something you see everyday but think little about, revealing hidden history in the best possible way. Excited! https://t.co/5uXRRpgd5Y [source]
Matt Garcia
The story of how black entrepreneurs used the predominance of fast food in their communities as an economic development opportunity is brought to light by this book. Chatelain looks at entrepreneurs who take fast food franchises and retrofit them as employment sources and gathering spots for their communities. She talks about how McDonald’s becomes a place, not just of wealth for some black entrepreneurs but also for black Americans to form communal bounds and create political movements. [source]
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43
Goodnight Brew: A Parody for Beer People
Karla Oceanak
4.2
It’s closing time at the brewery. While the moon rises, the brewery crew—including three little otters (in charge of the water), a wort hog, and a hops wildebeest—introduce us to the brewing equipment, ingredients, and styles of beer. Join this fanciful crew as they close down for the evening and say goodnight to the brew kettle, barley and yeast, hops and mash, saison, porter, IPA, and much more.
Befuddled about beer ingredients? Puzzled about the brew process? Can’t remember the difference between an ale and a lager? Don’t miss the brew infographics that follow the story!
This humorous parody of a children's literature classic is a "pitcher book" for grown-ups. It's a besotted bedtime story for beer lovers everywhere!
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44
Secondhand: Travels in the New Global Garage Sale
Adam Minter
4.2
Downsizing. Decluttering. A parent's death. Sooner or later, all of us are faced with things we no longer need or want. But when we drop our old clothes and other items off at a local donation center, where do they go? Sometimes across the country-or even halfway across the world-to people and places who find value in what we leave behind.
In Secondhand, journalist Adam Minter takes us on an unexpected adventure into the often-hidden, multibillion-dollar industry of reuse: thrift stores in the American Southwest to vintage shops in Tokyo, flea markets in Southeast Asia to used-goods enterprises in Ghana, and more. Along the way, Minter meets the fascinating people who handle-and profit from-our rising tide of discarded stuff, and asks a pressing question: In a world that craves shiny and new, is there room for it all?
Secondhand offers hopeful answers and hard truths. A history of the stuff we've used and a contemplation of why we keep buying more, it also reveals the marketing practices, design failures, and racial prejudices that push used items into landfills instead of new homes. Secondhand shows us that it doesn't have to be this way, and what really needs to change to build a sustainable future free of excess stuff.
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Recommended by Rafat Ali.
Rafat Ali
Anyone in B2B or business media, want to learn how to make your subject and writing interesting and big picture, read this. Certainly the most interesting book I have read in a while. https://t.co/gXHdAHBnA2 https://t.co/MfUXyXWNa6 [source]
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45
The Man Who Fed the World
Hesser Hesser
4.2
Dr. Norman Borlaug, one of the world's greatest heroes, is the most highly-decorated individual of our time. He is credited with saving over a billion prople from starvation. Dr. Borlaug is only one of five people in history to win the Nobel Peace Prize, the Presidential Medal of Freedom and the Congressional Gold Medal. In addition, Dr. Borlaug received the Padma Vibhushan, the higest civilian award the government of India can present to a non-citizen. The Man Who Fed the World has won three nation book of the year awards: USA Booknews best Biography of the Year. The American Farm Bureau for Agriculture Best Book of the Year award, and Florida Publishers Association Best Book Award.
Norm Borlaug is one of my heroes—and Leon Hesser’s biography is a fascinating account of Borlaug’s life and accomplishments. This is a story of genius, self-sacrifice, and determination. Borlaug was a remarkable scientist and humanitarian whose work in agriculture is rightfully credited with saving the lives of over a billion people. [source]
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46
Tourist: A New Theory of the Leisure Class
Dean MacCannell, Lucy R. Lippard
4.2
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Tourist Season
Carl Hiaasen
4.2
The only trace of the first victim was his Shriner's fez washed up on the Miami beach. The second victim, the head of the city's chamber of commerce, was found dead with a toy rubber alligator lodged in his throat. And that was just the beginning... Now Brian Keyes, reporter turned private eye, must move from muckraking to rooting out murder, in a caper that will mix football players, politicians, and police with a group of fanatics and a very hungry crocodile.
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48
The Art of Natural Cheesemaking: Using Traditional, Non-Industrial Methods and Raw Ingredients to Make the World's Best Cheeses
David Asher and Sandor Ellix Katz
4.2
Including more than 35 step-by-step recipes from the Black Sheep School of Cheesemaking
Most DIY cheesemaking books are hard to follow, complicated, and confusing, and call for the use of packaged freeze-dried cultures, chemical additives, and expensive cheesemaking equipment. For though bread baking has its sourdough, brewing its lambic ales, and pickling its wild fermentation, standard Western cheesemaking practice today is decidedly unnatural. In The Art of Natural Cheesemaking, David Asher practices and preaches a traditional, but increasingly countercultural, way of making cheese--one that is natural and intuitive, grounded in ecological principles and biological science.
This book encourages home and small-scale commercial cheesemakers to take a different approach by showing them:
- How to source good milk, including raw milk;
- How to keep their own bacterial starter cultures and fungal ripening cultures;
- How make their own rennet--and how to make good cheese without it;
- How to avoid the use of plastic equipment and chemical additives; and
- How to use appropriate technologies.
Introductory chapters explore and explain the basic elements of cheese: milk, cultures, rennet, salt, tools, and the cheese cave. The fourteen chapters that follow each examine a particular class of cheese, from kefir and paneer to washed-rind and alpine styles, offering specific recipes and handling advice. The techniques presented are direct and thorough, fully illustrated with hand-drawn diagrams and triptych photos that show the transformation of cheeses in a comparative and dynamic fashion.
The Art of Natural Cheesemaking is the first cheesemaking book to take a political stance against Big Dairy and to criticize both standard industrial and artisanal cheesemaking practices. It promotes the use of ethical animal rennet and protests the use of laboratory-grown freeze-dried cultures. It also explores how GMO technology is creeping into our cheese and the steps we can take to stop it.
This book sounds a clarion call to cheesemakers to adopt more natural, sustainable practices. It may well change the way we look at cheese, and how we make it ourselves.
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49
Tourism 1 Student's Book
Robin Walker, Keith Harding
4.2
Tourism 1 teaches pre-work students to communicate accurately in English, within the context of a career in tourism.
Tourism is ideal for pre-work students, studying at pre-intermediate to upper-intermediate levels, who will need to use English in work situations.
Tourism is divided into three levels: Provision, Encounters, and Management. Each of these levels develops the vocabulary, language, and skills that students will need to communicate effectively with customers and colleagues, whether working in an administrative or managerial role.
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50
Assassination Vacation
Sarah Vowell
4.2
Sarah Vowell exposes the glorious conundrums of American history and culture with wit, probity, and an irreverent sense of humor. With Assassination Vacation, she takes us on a road trip like no other—a journey to the pit stops of American political murder and through the myriad ways they have been used for fun and profit, for political and cultural advantage.
From Buffalo to Alaska, Washington to the Dry Tortugas, Vowell visits locations immortalized and influenced by the spilling of politically important blood, reporting as she goes with her trademark blend of wisecracking humor, remarkable honesty, and thought-provoking criticism. We learn about the jinx that was Robert Todd Lincoln (present at the assassinations of Presidents Lincoln, Garfield, and McKinley) and witness the politicking that went into the making of the Lincoln Memorial. The resulting narrative is much more than an entertaining and informative travelogue—it is the disturbing and fascinating story of how American death has been manipulated by popular culture, including literature, architecture, sculpture, and—the author's favorite— historical tourism. Though the themes of loss and violence are explored and we make detours to see how the Republican Party became the Republican Party, there are all kinds of lighter diversions along the way into the lives of the three presidents and their assassins, including mummies, show tunes, mean-spirited totem poles, and a nineteenth-century biblical sex cult.
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51
Dark Lord of Derkholm (Derkholm, #1)
Diana Wynne Jones
4.2
Everyone - wizards, soldiers, farmers, elves, dragons, kings and queens alike - is fed up with Mr Chesney's Pilgrim Parties: groups of tourists from the world next door who descend en masse every year to take the Grand Tour. What they expect are all the trappings of a grand fantasy adventure, including the Evil Enchantress, Wizard Guides, the Dark Lord, Winged Minions, and all. And every year different people are chosen to play these parts. But now they've had enough: Mr Chesney may be backed by a very powerful demon, but the Oracles have spoken. Now it's up to the Wizard Derk and his son Blade, this year's Dark Lord and Wizard Guide, not to mention Blade's griffin brothers and sisters, to save the world from Mr Chesney's depredations.
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52
Pour Your Heart Into It
Highbridge
4.2
The success of Starbucks Coffee Company is one of the most remarkable business stories in decades. Since 1987, it has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything . . . from our tastes to our language to the face of Main Street."
In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you," and "Everything matters," Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.
…
Recommended by Jilliene Helman and Yaro Starak.
Jilliene Helman
I really, really like company biographies. They're just kind of the style of book that I've gotten really into. … I've read the Starbucks CEO book. [source]
Yaro Starak
There were also more traditional books or businesses I read about, like the biography of Starbucks. It’s really more the biography of the CEO, Howard Schultz, a lot about him growing the Starbucks brand. Since I spent a lot of time writing in Starbucks cafés, that was an important company to me. [source]
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53
The Castle on Sunset: Life, Death, Love, Art, and Scandal at Hollywood's Chateau Marmont
Shawn Levy
4.2
A definitive history of Hollywood's most iconic, storied, and scandalous hotel.
For nearly ninety years, Hollywood's brightest stars have favored the Chateau Marmont as a home away from home. An apartment house-turned-hotel, it has hosted generations of gossip and folklore: 1930s bombshell Jean Harlow took lovers during her third honeymoon there; director Nicholas Ray slept with his sixteen-year-old Rebel Without a Cause star Natalie Wood; Anthony Perkins and Tab Hunter met poolside and began a secret affair; Jim Morrison swung from the balconies, once falling nearly to his death; John Belushi suffered a fatal overdose in a private bungalow; Lindsay Lohan got the boot after racking up nearly $50,000 in charges in less than two months.
Perched above the Sunset Strip like a fairytale castle, the Chateau seems to come from another world entirely. Its singular appearance houses an equally singular history. While a city, an industry, and a culture have changed around it, Chateau Marmont has welcomed the most iconic and iconoclastic personalities in film, music, and media. It appeals to the rich and famous not just for its European ambiance but for its seclusion: Much of what's happened inside the Chateau's walls has eluded the public eye.
Until now. With wit and prowess, Shawn Levy recounts the wild revelries and scandalous liaisons; the creative breakthroughs and marital breakdowns; the births and deaths that the Chateau has been a party to. Vivid, salacious, and richly informed, his book is a glittering tribute to Hollywood as seen from inside the walls of its most hallowed hotel.
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Recommended by Chris Jacobs.
Chris Jacobs
LAX ➡️ JFK... A chance to turn some more pages in this fantastic book. I love reading about Hollywood History and the Marmont is legendary. See ya soon NYC! 🍎🍎🍎 #chateaumarmont @ Los Angeles, California https://t.co/zmfOEoKnHP [source]
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54
Bourbon Empire: The Past and Future of America's Whiskey
Reid Mitenbuler
4.2
“Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” —Wayne Curtis, The Wall Street Journal
Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America’s most iconic style of whiskey, and the industry surrounding it, really came to be—a saga of shrewd capitalism as well as dedicated craftsmanship.
Mitenbuler traces the big names—Jim Beam, Maker’s Mark, Evan Williams, and more—back to their origins, exploring bourbon’s founding myths and great successes against the backdrop of America’s economic history. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. That debate continues today, punctuated along the way by Prohibition-era bootleggers, the liquor-fueled origins of NASCAR, intense consolidation driven by savvy lobbying, and a Madison Avenue plot to release five thousand parrots—trained to screech the name of a popular brand—into the nation’s bars.
Today, the whiskey business takes a new turn as a nascent craft distilling movement offers the potential to revolutionize the industry once again. But, as Mitenbuler shows, many take advantage of this excitement while employing questionable business practices, either by masquerading whiskey made elsewhere as their own or by shortcutting the proven production standards that made many historic brands great to begin with.
A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrait of both American whiskey and the people who make it.
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55
Feeding You Lies: How to Unravel the Food Industry's Playbook and Reclaim Your Health
Vani Hari
4.2
Instant Wall Street Journal bestseller exposes the lies we've been told about our food--and takes readers on a journey to find healthy options.
NOW IN PAPERBACK: There's so much confusion about what to eat. Are you jumping from diet to diet and nothing seems to work? Are you sick of seeing contradictory health advice from experts? Just like the tobacco industry lied to us about the dangers of cigarettes, the same untruths, cover-ups, and deceptive practices are occurring in the food industry. Vani Hari, aka The Food Babe, blows the lid off the lies we've been fed about the food we eat--lies about its nutrient value, effects on our health, label information, and even the very science we base our food choices on. You'll discover: - How nutrition research is manipulated by food company funded experts - How to spot fake news generated by Big Food - The tricks food companies use to make their food addictive - Why labels like "all natural" and "non-GMO" aren't what they seem and how to identify the healthiest food - Food marketing hoaxes that persuade us into buying junk food disguised as health food Vani guides you through a 48-hour Toxin Takedown to rid your pantry, and your body, of harmful chemicals--a quick and easy plan that anyone can do. A blueprint for living your life without preservatives, artificial sweeteners, additives, food dyes, or fillers, eating foods that truly nourish you and support your health, Feeding You Lies is the first step on a new path of truth in eating--and a journey to your best health ever!
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56
The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business
David Weber
4.2
Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs.
Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in The Food Truck Handbook. This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all.
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57
Introduction to Tourism
Leonard J Lickorish, Carson L Jenkins
4.2
An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends. Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry.This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work.
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58
Seeds of Deception: Exposing Industry and Government Lies about the Safety of the Genetically Engineered Foods You're Eating
Jeffrey M. Smith
4.2
Without knowing it, Americans eat genetically modified (GM) food everyday. While the food and chemical industries claim that GMO food is safe, a considerable amount of evidence shows otherwise. In Seeds of Deception, Jeffrey Smith, a former executive with the leading independent laboratory testing for GM presence in foods, documents these serious health dangers and explains how corporate influence and government collusion have been used to cover them up.
The stories Smith presents read like a mystery novel. Scientists are offered bribes or threatened; evidence is stolen; data withheld or distorted. Government scientists who complain are stripped of responsibilities or fired. The FDA even withheld information from congress after a GM food supplement killed nearly a hundred people and permanently disabled thousands. While Smith was employed by the laboratory he was not allowed to speak on the health dangers or the cover-up. No longer bound by this agreement, Smith now reveals what he knows in this groundbreaking expos'.
Today, food companies sell GM foods that have not undergone safety studies. FDA scientists opposed this, but White House and industry pressure prevailed and the agency's final policy--co-authored by a former Monsanto attorney--denied the risks. The scientists' concerns were made public only after a lawsuit forced the agency to turn over internal documents.
Dan Glickman, former Secretary of Agriculture, describes the government's pro-biotech mindset: "You felt like you were almost an alien, disloyal, by trying to present an open-minded view. . . . So I pretty much spouted the rhetoric. . . . It was written into my speeches."
In Seeds of Deception Smith offers easy-to-understand descriptions of genetic engineering and explains why it can result in serious health problems. This well-documented, pivotal work will show you how to protect yourself and your family.
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59
Miranda Bay
Susan Tarr
4.2
Miranda, a strong-minded and lovable young woman, splurges her inheritance on the old Miranda Bay Sanatorium in the sub-tropical Bay of Islands, New Zealand, simply because it bears her name. She knows little about running a business and depends heavily on loyal cousin Pansy's expertise.
In her frantic drive for success Miranda hires a local character to get cracking on the property. Hamilton, her lascivious financial advisor, seizes the opportunity to undermine her. But now with paying guests expected, she must make some serious decisions.
So the guests trickle in - hardly the sophisticates Miranda has envisaged.
At the brink of despair, she experiences deepening depression and manic behavior. She contrives an outlandish economic solution to the problem. What follow is intrigue and terror, and an emotional and tender unfolding of events in the face of financial ruin.
"Witty and wicked, scandalous and scary, this is a story to make you laugh and cry."
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60
The Case Against Sugar
Gary Taubes
4.1
From the best-selling author of Why We Get Fat, a groundbreaking, eye-opening expose that makes the convincing case that sugar is the tobacco of the new millennium: backed by powerful lobbies, entrenched in our lives, and making us very sick.
Among Americans, diabetes is more prevalent today than ever; obesity is at epidemic proportions; nearly 10% of children are thought to have nonalcoholic fatty liver disease. And sugar is at the root of these, and other, critical society-wide, health-related problems. With his signature command of both science and straight talk, Gary Taubes delves into Americans' history with sugar: its uses as a preservative, as an additive in cigarettes, the contemporary overuse of high-fructose corn syrup. He explains what research has shown about our addiction to sweets. He clarifies the arguments against sugar, corrects misconceptions about the relationship between sugar and weight loss; and provides the perspective necessary to make informed decisions about sugar as individuals and as a society.
Not surprising but explicit description of the American psych on sugar and fat by the sugar industry. I would not have believed this much influence is possible. [source]
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61
Restaurant Success by the Numbers, Second Edition: A Money-Guy's Guide to Opening the Next New Hot Spot
Roger Fields
4.1
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.
Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy, but this realistic dreamer’s guide helps set the table for lasting success.
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Recommended by Gregoire Jacquet.
Gregoire Jacquet
After being in the business for many years, I thought I knew everything, but working with Roger showed me how much more there is to know. Restaurant Success by the Numbers contains the know-how you’ll need to open and run a thriving restaurant. If you want to succeed in the restaurant business, read it! [source]
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62
Frommer's Easyguide to New Orleans 2019
Diana K. Schwam
4.1
Few cities anywhere are as vibrant, historically rich, and just plain fun as New Orleans. But it's not a "dummy proof" destination. Too many travelers leave town wondering what all the fuss is about.
That doesn't happen to those carrying this book. Written by frequent Frommer author and journalist, Diana K. Schwam, Frommer's EasyGuide to New Orleans 2019 introduces travelers to the experiences other visitors miss; and has the type of insightful commentary on the iconic sights that brings them to life. The book includes special sections for those who are visiting during Mardi Gras and Jazz Fest; and day trips to nearby plantations and nature sights. Finally, there's exact pricing for every item in the book, along with transportation tips, to help make your vacation worry free.
The book is updated yearly and printed in large, easy-to-read type.
Exact pricing and public transportation instructions, so there's never any guessing
Complete information on the city's legendary nightlife scene (including the places only locals' know about)
Opinionated advice on which attractions and restaurants are worth your time and which can be skipped
Detailed info on the city's lodging options, with frank assessments of what's worth your vacation budget and what isn't
16-page photo guide with vibrant photographs
Maps throughout and a handy, full-sized pull-out map
About Frommer's: There's a reason that Frommer's has been the most trusted name in travel for more than sixty years. Arthur Frommer created the best-selling guide series in 1957 to help American servicemen fulfill their dreams of travel in Europe, and since then, we have published thousands of titles became a household name helping millions upon millions of people realize their own dreams of seeing our planet. Travel is easy with Frommer's
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63
Uncommon Grounds: The History of Coffee and How It Transformed Our World
Mark Pendergrast
4.1
Uncommon Grounds tells the story of coffee from its discovery on a hill in Abyssinia to its role in intrigue in the American colonies to its rise as a national consumer product in the twentieth century and its rediscovery with the advent of Starbucks at the end of the century. A panoramic epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, the rise of marketing and the national brand, assembly line mass production, and urbanization. Coffeehouses have provided places to plan revolutions, write poetry, do business, and meet friends. The coffee industry has dominated and molded the economy, politics, and social structure of entire countries.Mark Pendergrast introduces the reader to an eccentric cast of characters, all of them with a passion for the golden bean. Uncommon Grounds is nothing less than a coffee-flavored history of the world."
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Recommended by Tim Kaine.
Tim Kaine
My two favorite birthday gifts—Chiefs Super Bowl t-shirt from my parents and book about the history of coffee from Anne! https://t.co/Ub3D6ck1Vk [source]
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64
On Cooking: A Textbook of Culinary Fundamentals
Sarah R. Labensky
4.1
Also available with MyLab Culinary MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. MyLab Culinary uses engaging, multimedia resources to demonstrate the essential skills, techniques, and recipes that culinary students and chefs need to succeed in any kitchen. Learn more about MyLab Culinary.
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65
The Tourist Gaze 3.0
John Urry, Jonas Larsen
4.1
"The original Tourist Gaze was a classic, marking out a new land to study and appreciate. This new edition extends into fresh areas with the same passion and insight of the object. Even more essential reading'"--Nigel Thrift, Vice-Chancellor, Warwick University. "This new edition of a seminal text restructures, reworks and remakes the groundbreaking previous versions so making this very successful book even more relevant for tourism students, researchers and designers in the new century. The tourist gaze remains an agenda setting theory; here it incorporates new principles and research. Packed full of fascinating insights this major new edition is fresh and contemporary, intelligently broadening its theoretical and geographical scope and providing a nuanced account which responds to various critiques. All chapters have been significantly revised to include up-to-date empirical data, many new case studies and fresh concepts. Three new chapters have been added which explore: photography and digitization, embodied performances, risks and alternative futures. Innovative and informative this book is essential reading for all involved in contemporary tourism, leisure, cultural policy, design, economic regeneration, heritage and the arts."--Publisher's description.
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66
Moon Coastal Maine: With Acadia National Park
Hilary Nangle
4.1
Experience the best of Maine's spruce-studded islands, classic shoreline villages, and rugged character with Moon Coastal Maine. Inside you'll find:
Strategic, flexible itineraries like a long weekend Down East, five days in Acadia, and a two-week road trip, designed for history buffs, foodies, beach-goers, outdoor adventurers, and more
Must-see highlights and unique experiences: Bike through timberland forests or take a lighthouse cruise down the Kennebec River. Sample wild blueberries, farmstead cheeses, and preserves from roadside farm stands, find the best beachfront lobster shack, or mingle with locals over a "chowdah suppah." Discover maritime history in a traditional fishing village or explore pedestrian-only islands packed with hiking trails. Watch the boats sway in a quiet harbor, unwind on a sandy pocket beach sandwiched between two headlands, or immerse yourself in the secluded wilderness of Mount Desert Island and Acadia National Park
Honest insight from Maine native Hilary Nangle on when to go, where to eat, and where to stay, from budget campgrounds to historic inns Full-color photos and detailed maps throughout
Recommendations for getting there and getting around by plane, car, train, or bus
Thorough background on the culture, environment, wildlife, and history With Moon's practical tips and local know-how, you can experience the best of coastal Maine. Exploring inland? Try Moon Maine. Hitting the road? Check out Moon New England Road Trip.
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67
Drawn to the Dark: Explorations in Scare Tourism Around the World
Chris Kullstroem
4.1
“not just a hugely entertaining travel memoir or a delightfully dire catalogue of horrors; it’s first and foremost an insightful, personal exploration of humankind’s global fascination with the monstrous.”
—Lisa Morton, author of Trick or Treat: A History of Halloween
Inspired by a fascination with fear culture, writer Chris Kullstroem left her job and home to experience firsthand some of the world’s most legendary scare shows. Under the guidance of locals, she saw it all: attractions like the Day of the Dead, the haunts of New Zealand, and even the mythical Krampus brought to life in the streets of Austria. Each eerie enactment evokes a sense of wonder, demonstrating powerful emotions that transcend language and culture to reveal a connection we all share.
Chris Kullstroem is a lifelong Halloween, horror, and dark tourism enthusiast. She holds seminars on how scare venues blend history, theater, and social interaction, and she enjoys exploring what these shows can teach us about our society and the people around us. Kullstroem worked as a traveling correspondent on the radio show Paranormal Talk and received her master’s degree in philosophy from the University of Illinois at Springfield. She is also a Couchsurfing.com enthusiast!
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68
Roadfood, 10th Edition: An Eater's Guide to More Than 1,000 of the Best Local Hot Spots and Hidden Gems Across America
Jane Stern
4.1
A cornucopia for road warriors and armchair epicures alike, Roadfood is a road map to some of the tastiest treasures in the United States.
First published in 1977, the original Roadfood became an instant classic. James Beard said, "This is a book that you should carry with you, no matter where you are going in these United States. It's a treasure house of information." The 40th anniversary edition of Roadfood includes 1,000 of America's best local eateries along highways and back roads, with nearly 200 new listings, as well as a brand new design.
Filled with enticing alternatives for chain-weary-travelers, Roadfood provides descriptions of and directions to (complete with regional maps) the best lobster shacks on the East Coast; the ultimate barbecue joints down South; the most indulgent steak houses in the Midwest; and dozens of top-notch diners, hotdog stands, ice-cream parlors, and uniquely regional finds in between. Each entry delves into the folkways of a restaurant's locale as well as the dining experience itself, and each is written in the Sterns' entertaining and colorful style.
"The bible for motorists seeking mouthwatering barbecue or homemade pie." - USA Today
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69
Tourism: The Business of Hospitality and Travel
Roy A. Cook, Cathy H. C. Hsu, et al.
4.1
A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
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70
The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
Joseph Michelli
4.1
Discover the secrets of world-class leadership!
When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.
The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization. He emerged with the key principles leaders at any company can use to provide a customer experience unlike any other, such as:
Understanding the ever-evolving needs of customers Empowering employees by treating them with the utmost respect Anticipating customers' unexpressed needs and concerns Developing and conducting an unsurpassed training regimen Sharing engaging stories from the company's employees--from the corporate office and hotels around the globe--Michelli describes the innovative methods the company uses to create peerless guest experiences and explains how it constantly hones and improves them.
The New Gold Standard weaves practical how-to advice, proven leadership tools, and the wisdom of experts to help you create and embed superior customer-service principles, processes, and practices in your own organization.
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71
Cambridge International as and a Level Travel and Tourism Coursebook
Sue Stewart, Fiona Warburton, et al.
4.1
Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017. Endorsed by Cambridge International Examinations, this second edition of Cambridge International AS and A Level Travel and Tourism has been fully updated for the Cambridge Syllabus (9395) for examination from 2017. Written by experienced authors in an engaging and accessible style, this Coursebook contains a wealth of internationally focussed case studies and links to the key concepts throughout. This book offers comprehensive coverage with an international perspective and in-depth analysis of topics.
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72
Tourism Operations and Management
Sunetra Roday, Archana Biwal, Joshi Vandana
4.1
Tourism: Operations and Management is a comprehensive textbook, designed especially for undergraduate degree/diploma students of hotel management and tourism studies. The book explores core concepts of tourism and explains them through numerous examples, illustrations, tables, and photographs.
Beginning with an introduction to the travel and tourism industry, the book goes on to discuss various types of tourism; tourism infrastructure like accommodation, food and beverage, telecommunications; tourist transport (air, road, rail, and water); Indian and international tourism organizations. The book explains how to set up travel agencies and tour operations and their role in the tourism industry. Key topics like tourism product; tourism marketing; customer service skills; economic, environmental, socio-cultural and political impacts of tourism; and planning, managing and developing a tourist attraction are discussed at length. The emerging trends in tourism like GDS, e-ticketing, web marketing are explored. Chapters on travel formalities and regulations; airline geography; and itinerary planning enhance the readers understanding of the practical operational aspects and make the book useful for practitioners as well.
Students of hotel management, hospitality, and tourism studies will find this book useful for its coverage of the key concepts of tourism operations and management explained through industry-related examples, formats, and photographs. With its practice-oriented approach, the book would also be useful to practitioners like travel agents and tour operators.
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73
Hosts and Guests: The Anthropology of Tourism
Valene L. Smith
4.1
Tourism--one of the world's largest industries--has long been appreciated for its economic benefits, but in this volume tourism receives a unique systematic scrutiny as a medium for cultural exchange. Modern developments in technology and industry, together with masterful advertising, have created temporarily leisured people with the desire and the means to travel. They often in turn effect profound cultural change in the places they visit, and the contributors to this work all attend to the impact these "guests" have on their "hosts."
In contrast to the dramatic economic transformations, the social repercussions of tourism are subtle and often recognized only by the indigenous peoples themselves and by the anthropologists who have studied them before and after the introduction of tourism. The case studies in Hosts and Guests examine the five types of tourism--historical, cultural, ethnic, environmental, and recreational--and their impact on diverse societies over a broad geographical range
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74
Tourism in National Parks and Protected Areas: Planning and Management
Paul F J Eagles, Stephen F McCool
4.1
This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice in tourism operations.
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75
What's Love Got to Do with It?: Transnational Desires and Sex Tourism in the Dominican Republic
Denise Brennan
4.1
In locations around the world, sex tourism is a booming business. What's Love Got to Do with It? is an in-depth examination of the motivations of workers, clients, and others connected to the sex tourism business in Sosúa, a town on the northern coast of the Dominican Republic. Denise Brennan considers why Dominican and Haitian women move to Sosúa to pursue sex work and describes how sex tourists, primarily Europeans, come to Sosúa to buy sex cheaply and live out racialized fantasies. For the sex workers, Brennan explains, the sex trade is more than a means of survival—it is an advancement strategy that hinges on their successful “performance” of love. Many of these women seek to turn a commercialized sexual transaction into a long-term relationship that could lead to marriage, migration, and a way out of poverty. Illuminating the complex world of Sosúa’s sex business in rich detail, Brennan draws on extensive interviews not only with sex workers and clients, but also with others who facilitate and benefit from the sex trade. She weaves these voices into an analysis of Dominican economic and migration histories to consider the opportunities—or lack thereof—available to poor Dominican women. She shows how these women, local actors caught in a web of global economic relations, try to take advantage of the foreign men who are in Sosúa to take advantage of them. Through her detailed study of the lives and working conditions of the women in Sosúa’s sex trade, Brennan raises important questions about women’s power, control, and opportunities in a globalized economy.
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76
Handbook of Medical Tourism Program Development: Developing Globally Integrated Health Systems
Maria K. Todd
4.1
This handbook prepares readers to build the medical tourism service line, integrate physicians and other service providers, develop a safe and effective quality and patient-centered infrastructure, document processes and workflows, evaluate reimbursement contracts, and measure outcomes.
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77
The Last Call
Brad Thomas Parsons
4.1
I’m no angel, and he’s definitely no saint. We’ve crossed paths on the way to hell, and now he thinks we’re going to enjoy the rest of the ride together...
I said no. He said yes. I turned him down. He kicked in my door. He told me to stay. I ran as far as I could. I hate him. He adores me. I’m crazy. He’s worse. I want to leave. He won’t let me go. I’m a bitch. He loves me anyway. He’s a killer. I don’t really care. He says I’m strong, beautiful, talented. I say he’s lying. He’s doing everything he can to make me believe it. I’m doing everything I can to resist him. He fights and f*cks as hard as I do, and now...I think I might like him too.
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78
Dark Tourism
Malcolm Foley, John Lennon
4.1
Explores dark tourism; that is, the representation of inhuman acts, and how these are interpreted for visitors, at a number of places throughout the world, for example the sites of concentration camps in both Western and Eastern Europe.
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79
Heads in Beds: A Reckless Memoir of Hotels, Hustles, and So-Called Hospitality
Jacob Tomsky
4.1
In the tradition of Kitchen Confidential and Waiter Rant, a rollicking, eye-opening, fantastically indiscreet memoir of a life spent (and misspent) in the hotel industry.
Jacob Tomsky never intended to go into the hotel business. As a new college graduate, armed only with a philosophy degree and a singular lack of career direction, he became a valet parker for a large luxury hotel in New Orleans. Yet, rising fast through the ranks, he ended up working in “hospitality” for more than a decade, doing everything from supervising the housekeeping department to manning the front desk at an upscale Manhattan hotel. He’s checked you in, checked you out, separated your white panties from the white bed sheets, parked your car, tasted your room-service meals, cleaned your toilet, denied you a late checkout, given you a wake-up call, eaten M&M's out of your minibar, laughed at your jokes, and taken your money. In Heads in Beds he pulls back the curtain to expose the crazy and compelling reality of a multi-billion-dollar industry we think we know.
Heads in Beds is a funny, authentic, and irreverent chronicle of the highs and lows of hotel life, told by a keenly observant insider who’s seen it all. Prepare to be amused, shocked, and amazed as he spills the unwritten code of the bellhops, the antics that go on in the valet parking garage, the housekeeping department’s dirty little secrets—not to mention the shameless activities of the guests, who are rarely on their best behavior. Prepare to be moved, too, by his candor about what it’s like to toil in a highly demanding service industry at the luxury level, where people expect to get what they pay for (and often a whole lot more). Employees are poorly paid and frequently abused by coworkers and guests alike, and maintaining a semblance of sanity is a daily challenge.
Along his journey Tomsky also reveals the secrets of the industry, offering easy ways to get what you need from your hotel without any hassle. This book (and a timely proffered twenty-dollar bill) will help you score late checkouts and upgrades, get free stuff galore, and make that pay-per-view charge magically disappear. Thanks to him you’ll know how to get the very best service from any business that makes its money from putting heads in beds. Or, at the very least, you will keep the bellmen from taking your luggage into the camera-free back office and bashing it against the wall repeatedly.
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80
Going International: English for Tourism Student's Book
Keith Harding
4.1
This is an upper-intermediate English language course aimed at people training for or already employed in the tourism industry. It replaces Five Star English and will have a broad international appeal. The syllabus is topic-based. Each of the 12 units offers a range of reading and listening tasks developed from authentic sources, practising language in ways that students will use it in real life, e.g. role plays using the language of complaint, or planning a tour.
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81
Ecotourism and Sustainable Development: Who Owns Paradise?
Martha Honey
4.1
Ecotourism is defined as responsible travel in natural areas which conserves the environment and improves the welfare of local people. This book presents case studies of seven destinations that serve to illustrate the real world of ecotourism. It examines ecotourism's feasibility for economic development and environmental protection in developing countries and takes a look at the promise and pitfalls of ecotourism.
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82
Grand Hotel Europa
Ilja Leonard Pfeijffer
4.1
Pfeijffer diagnosticeert de tijdgeest in een kolossale roman met Europa als speelveld
‘De toekomst van Europa is het Europa dat nu al een realiteit is. Europa is het recreatiegebied voor de rest van de wereld,’ zegt een van de personages in Grand Hotel Europa. Het is – overdrachtelijk – ook een zelfdiagnose. Alle personages in deze roman zitten immers op verschillende manieren vast aan hun verleden. Voor toekomst is geen plek meer. Het Avondland is vergrijsd en improductief. Geschiedenis is het voornaamste dat Europa nog te bieden heeft. En geschiedenis trekt toerisme. Maar dit verontrustende en au fond weemoedige gegeven krijgt in Grand Hotel Europa zijn beslag in een wervelende en hilarische roman met een tragische liefdesgeschiedenis als hoofdmoot.
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83
An Introduction to Tourism and Anthropology
Peter Burns
4.1
This introductory text explains how anthropology is integral to the study of tourism dynamics. Starting with an overview of the development of anthropology as a social science, the author uses a wealth of international examples, including the UK, USA and Australia, to bring practical relevance to complex theories. With its lucid writing style, summaries, sample questions and suggestions for further reading, this book will be an invaluable teaching resource in this area.
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84
Devil's Bargains: Tourism in the Twentieth-Century American West
Hal K. Rothman
4.1
The West is popularly perceived as America's last outpost of unfettered opportunity, but twentieth-century corporate tourism has transformed it into America's "land of opportunism." From Sun Valley to Santa Fe, towns throughout the West have been turned over to outsiders--and not just to those who visit and move on, but to those who stay and control.
Although tourism has been a blessing for many, bringing economic and cultural prosperity to communities without obvious means of support or allowing towns on the brink of extinction to renew themselves; the costs on more intangible levels may be said to outweigh the benefits and be a devil's bargain in the making.
Hal Rothman examines the effect of twentieth-century tourism on the West and exposes that industry's darker side. He tells how tourism evolved from Grand Canyon rail trips to Sun Valley ski weekends and Disneyland vacations, and how the post-World War II boom in air travel and luxury hotels capitalized on a surge in discretionary income for many Americans, combined with newfound leisure time.
From major destinations like Las Vegas to revitalized towns like Aspen and Moab, Rothman reveals how the introduction of tourism into a community may seem innocuous, but residents gradually realize, as they seek to preserve the authenticity of their communities, that decision-making power has subtly shifted from the community itself to the newly arrived corporate financiers. And because tourism often results in a redistribution of wealth and power to "outsiders," observes Rothman, it represents a new form of colonialism for the region.
By depicting the nature of tourism in the American West through true stories of places and individuals that have felt its grasp, Rothman doesn't just document the effects of tourism but provides us with an enlightened explanation of the shape these changes take. Deftly balancing historical perspective with an eye for what's happening in the region right now, his book sets new standards for the study of tourism and is one that no citizen of the West whose life is touched by that industry can afford to ignore.
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85
The Business Of Tourism
J. Christopher Holloway, Neil Taylor
4.1
This book provides a basic understanding of the nature, structure and organisation of the tourist industry. This edition has been updated in line with recent developments within the industry.
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86
Ice Cream Social: The Struggle for the Soul of Ben & Jerry's
Brad Edmondson
4.0
Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy.
This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage.
Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.
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87
Marketing for Hospitality and Tourism
James C. Makens
4.0
THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
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88
Construyendo Xperiencias: Customer Experience, la clave para generar rentabilidad y diferenciación
Rodrigo Fernandez de Paredes Alegria
4.0
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89
Branding India: An Incredible Story
Amitabh Kant
4.0
A case history of the remarkable transformation in Indian tourism in the last seven years. In 2001-2002, after the destruction of the World Trade Centre, the war on Afghanistan and the attack on Indian Parliament, tourism was down in the dumps in India. It was at the peak of this crisis that the "Incredible India" campaign to position India as a tourist destination was launched.
This is the story of how that campaign triggered the take-off of Indian tourism, and how support sectors like aviation, hotels and infrastructure grew in tandem so that in 2008 India got 5.38 million visitors compared to 2.54 million in 2001.
The author, Amitabh Kant, played a key role in this phenomenon as joint secretary in the Union ministry of tourism. He writes a scholarly book that is full of personal insights into a remarkable growth story.
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90
Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
Simon Hudson
4.0
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.
Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. "Lessons from a Marketing Guru" feature personal insights from real world practitioners, and "Digital Spotlights" highlight the ways in which social media and the Internet have transformed tourism, hospitality, and events the world over.
These features are further enhanced by "Marketing in Action" case-studies in each chapter that highlight the international realities of tourism, hospitality, and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott's headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions, and author-curated video links to make the examples in each chapter come to life.
Available with Perusall--an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
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91
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Frederick Allen
4.0
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92
Platform
Michel Houellebecq, Frank Wynne
4.0
In his new work, Michel Houellebecq combines erotic provocation with a terrifying vision of a world teetering between satiety and fanaticism, to create one of the most shocking, hypnotic, and intelligent novels in years.
In his early forties, Michel Renault skims through his days with as little human contact as possible. But following his father’s death he takes a group holiday to Thailand where he meets a travel agent—the shyly compelling Valérie—who begins to bring this half-dead man to life with sex of escalating intensity and audacity. Arcing with dreamlike swiftness from Paris to Pattaya Beach and from sex clubs to a terrorist massacre, Platform is a brilliant, apocalyptic masterpiece by a man who is widely regarded as one of the world’s most original and daring writers.
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93
Tourism Planning: Basics, Concepts, Cases
Clare A. Gunn, Turgut Var
4.0
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94
Servsafe and CPFM Study Guide 2019: Food Manager Certification
Miller Test Prep
4.0
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95
Tourism Management
Stephen J. Page
4.0
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
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96
The Beginner's Guide to Cheese Making: Easy Recipes and Lessons to Make Your Own Handcrafted Cheeses
Elena R. Santogade
4.0
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97
So You Want to Start a Brewery?: The Lagunitas Story
Tony Magee
4.0
In 1993, Tony Magee, who had foundered at every job he’d ever had, decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and unexpected successes.
Based in Petaluma, California, the Lagunitas Brewing Company makes craft beer that is simple and flavorful and defies categorization. The same could be said for this book. Equal parts memoir, narrative, and business story—with liberal dashes of pop culture and local color—this honest yet hilarious account of a one-of-a-kind, made-in-America journey just happens to culminate with the success of one of the nation’s most popular craft beer brands. In twenty years, Lagunitas has grown from a shoestring operation to be the fifth largest—and the fastest growing—craft brewer in the United States.
First published in a limited edition two years ago by a tiny California press, So You Want to Start a Brewery? has here been revised and updated to include Lagunitas’s establishment of a new brewery in Chicago, set to open in 2014. So You Want to Start a Brewery? is unglamorous and full of entertaining digressions, but it’s never afraid to mess with the nuts and bolts. This is a must-read for all who have considered starting their own business—or have sweated blood working to get one on its feet. Told in the vibrant voice of Tony Magee—the man closest to the process—this blow-by-blow chronicle will introduce beer drinkers and entrepreneurs to the reality of starting a craft brewery from the ground up.
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98
Tourism Planning: An Integrated and Sustainable Development Approach
Edward Inskeep, Edw Inskeep
4.0
This book provides the reader with guidelines and approaches in the development of tourism that respond to community desires and needs. Planning techniques applicable to both developed and underdeveloped countries address tourist attractions, urban tourism, large resorts, and limited special interest tourism.
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99
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Simon Anholt
4.0
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity.
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100
Voyeur (Voyeur, #1)
Gay Talese
4.0
I didn’t know she was my student the first time I paid to watch her at Voyeur.
Once she walked into my classroom, another smiling college freshman, I knew I should stop going. Stop watching.
But I couldn’t do it. Everything about her makes me want more, and once I realize she wants me too, the temptation becomes irresistible.
The worst part is that she has no idea her professor is the one watching behind the glass.
I just have to hope that once she finds out the truth, she wants the same thing I do. Because now that I've seen all of her, I can't look away.