What is Superfans by Pat Flynn about? What are the main takeaways of the book?
In Superfans, Pat Flynn explains the process that turns ordinary customers into passionate lifelong fans. In his book, you’ll find a collection of strategies you can start applying today to build community, engagement, and enthusiasm around your brand.
Read below for a brief overview of Superfans by Pat Flynn.
Superfans by Patt Flynn
In Superfans, Pat Flynn explains how to build an intensely devoted fan base for your brand. A podcaster, blogger, and entrepreneur, Flynn speaks from direct experience in building a devoted following. His YouTube channel has more than 300,000 subscribers and his podcast, Smart Passive Income, was named one of Forbes’s top podcasts for entrepreneurs. He argues that his superfans are the lifeblood of his business. Throughout this book, he shares the strategies he used to build “Team Flynn,” the fan base to which he attributes his success.
Flynn argues that the success of your business depends more on the quality of your customers’ emotional investment than the quantity of customers. Throughout his book, he explains the significant effect that fans’ emotional investment has on a business and shares his methods for building a passionate fan base. We’ve split his ideas into two parts:
- Part 1: What Are Superfans? covers Flynn’s definition of a superfan, their benefits to your company, and how people become superfans in the first place.
- Part 2: Strategies for Cultivating Superfans will explore Flynn’s five core strategies for cultivating superfans: creating value, providing a personal connection, fostering community, creating memorable experiences, and involving your fans in the company.
Superfans Drive Online Engagement
Most business experts largely confirm Flynn’s assertion that highly engaged fans are an important driver of your company’s success. In particular, they highlight the importance of social media in building recognition, authority, and long-term relationships with customers. Research also corroborates Flynn’s assertion that the quality of customers’ devotion may have a greater impact than the quantity of customers—especially when it comes to engaging customers through social media.
One study found that superfans are primary drivers of engagement on social media platforms, and therefore have the power to significantly boost your online presence. This study found that one superfan drives a level of social media engagement equivalent to 75 regular followers. In addition, it found that a brand’s top ten most engaged superfans received approximately twice as many likes and comments as less active superfans.
Part 1: What Are Superfans?
Flynn argues that superfans are the lifeblood of your company. Here we’ll discuss what superfans are and how they benefit your business. We’ll also cover how someone becomes a superfan, and the levels of fandom they pass through on the way.
Superfans and Their Benefits
Flynn explains that a superfan is someone so passionately devoted to a brand that they have made it part of their identity and daily life. Superfans travel miles for live events, buy closets full of merchandise, follow every new online update, and participate in a community of like-minded enthusiasts. When most people think of superfans, they imagine a fan of a TV show, a celebrity, or a band. Flynn points out that companies—such as Apple, LEGO, and Harley-Davidson—have superfans, too. In fact, he argues that superfans are your company’s greatest asset. Flynn asserts that the fierce loyalty of just 100 fans can be your brand’s biggest asset. He gives four main benefits: ensuring company longevity, acting as brand ambassadors, standing up for your brand, and contributing valuable feedback.
How People Become Superfans
Flynn argues that no one becomes a superfan overnight. He explains that as fans repeatedly have positive experiences with your brand, they tend to move through different levels of connection to your brand. He explains that there are different levels of fandom: discovering customers, interested customers, connected customers, and superfans.
Part 2: Strategies for Cultivating Superfans
Now that we have a clearer understanding of what superfans are and how they benefit your brand, we’ll turn our attention to Flynn’s strategies for cultivating a dedicated base of superfans. Flynn recommends five core strategies: creating value, providing a personal connection, fostering community, creating memorable experiences, and involving your fans in the company.
Strategy #1: Create Value
Flynn argues that the first thing you must do to create positive experiences for your customers is to offer them genuine value through your product or service. No matter how good your marketing or social media presence is, no one will be drawn to your company unless they first like what you are selling.
Strategy #2: Provide a Personal Connection
Flynn asserts that your fans will also have a positive experience with your brand if they feel a sense of personal connection. This includes feeling like the company and its staff understand them, want them to feel welcome, and even want to get to know them as people.
Strategy #3: Foster Community
In addition to forming personal connections with your fans, Flynn argues that you should work to help your fans form personal connections with each other—by building a vibrant fan community. In fact, he argues that the connections your fans form with each other may actually be more important than the ones they form with the brand.
Strategy #4: Create Memorable Experiences
Flynn also argues that you can instill positive emotions in your fans by creating memorable experiences. When your fans have fond memories of engaging with a brand, their time and energy invested in the brand will feel more meaningful.
Strategy #5: Get Your Fans Involved
Flynn explains that fans will become much more attached to your brand if they feel like they are somehow part of the company, that is, they identify with the company and feel a sense of personal ownership.