The World's Best Book Summaries
Do you often find yourself up late at night wondering why you can’t fall asleep? What helps insomnia? Many people suffer from insomnia each year and reach for solutions as to what helps insomnia. Below is an overview of insomnia, and some ideas about what to do when you have insomnia. Remember, before pursuing any treatment, you should consult with a doctor.
Have you ever seen a job title that really impressed you? How do you respond to instructions from someone in uniform? What do you think of someone dressed in a suit versus someone in casual clothes? Title, uniforms, and other clothing are all symbols of authority. Symbols of authority are things like titles, uniforms, and insignia, which can all signal a person is in a position of authority. People are hard-wired to comply with requests that come from an acknowledged and accepted source of authority. See how compliance professionals use the appearance or suggestion of authority to force you to
Have you ever used a free trial period? Did you cancel before paying for the real subscription? Or did you feel like you should at least give them something if you got something for free? This reciprocity marketing strategy relies on you feeling obligated. Reciprocity marketing is a sales strategy in which something free is offered in the hopes of creating a reciprocal obligation. It’s harder to say no to someone after they’ve offered you something first. See when something is a genuine offer and when it is reciprocity marketing.
Do you do as you’re told? Are you more likely to follow instructions from your doctor, manager, teacher, or a police officer? The authority principle of persuasion explains our instinctive deference to people with power or expertise. The Authority Principle is the theory that people are hard-wired to comply with requests that come from an acknowledged and accepted source of authority. While authority was important for the development of civilization, it can also be manipulated. Learn about where the need for authority came from and how authority influences you.
What’s the connection between Alzheimer’s and sleep? Can bad sleep habits lead to issues later in life? While it’s not a definitive connection, some theorize that there is a connection between Alzheimer’s and sleep. Since sleep affects the memory, there may be some reason to believe Alzheimer’s and sleep, or lack thereof, are related. Read more below.
You probably know that you need sleep. But do you know how sleep affects the brain? Knowing how sleep affects the brain can help you get a better night’s sleep and understand how sleep works. How sleep affects the brain is an intricate process, and you can learn more below.
How do you react when you’re told you can’t have something? Do you accept it or do you want it more? What if someone tries to take away something you have? When your choices are limited you may experience psychological reactance. Psychological reactance is the negative response you have when your choices are limited outside of your control. It comes from wanting to avoid loss. See how your fear of losing options influences your decisions with examples including the Romeo and Juliet effect.
What is adenosine and what do adenosine and sleep have to do with each other? Adenosine and sleep are closely related. Adenosine is a chemical that signals that you’re tired and causes you to want to go to sleep. This is called “sleep pressure”—or just feeling tired. Adenosine is what actually causes that sleepy feeling.
Have you ever thought that someone was trying to trick you? Could you tell they were using persuasion tactics to convince you? Do you know how to avoid being manipulated? Compliance practitioners are professional persuaders. They are able to manipulate you into agreeing even if you are trying to avoid manipulation. For each of the six principles of persuasion, there are key strategies to learn if you want to know how to avoid being manipulated.
Have you ever followed through on a decision even if you doubted it? Maybe you felt like it was too late or you were already in too deep. Maybe you didn’t want to look like a flip-flopper. You were probably being driven by commitment and consistency principles. The Consistency Principle of persuasion is the tendency for humans to commit to a course of action or to a belief and to pressure themselves to conform to that commitment. Learn how the commitment and consistency are used to manipulate you through a consistency concept example.