When was Patagonia founded? What challenges did Patagonia face after launching? Yvon Chouinard founded the outdoor apparel company Patagonia to expand upon Chouinard Equipment. Like with the climbing gear he manufactured, Chouinard wanted to produce clothing that was simple, practical, and durable. Discover more about the history of Patagonia clothing.
History of Patagonia Clothing: Earliest Challenges & Crises










