Who: Book Overview (Geoff Smart and Randy Street)

A man reading a book in an office.

What’s Who by Geoff Smart and Randy Street about? What’s the ideal hiring plan? In Who, business executives Geoff Smart and Randy Street say that many companies struggle to succeed because they lack an effective hiring process. Smart and Street seek to solve this problem by sharing their own hiring process, which is designed to more accurately identify the best candidate. Read below for a brief Who book overview.

Patagonia: Innovation Saved the Outdoor Apparel Company

A Patagonia outlet store

What are Patagonia’s best innovation practices? What makes Patagonia stand out from other outdoor apparel companies? After launching Patagonia, Yvon Chouinard quickly discovered that running an apparel business wasn’t the same as making climbing equipment. The company quickly had to pull together creative strategies that would help it succeed. Keep reading to learn more about Patagonia’s innovation strategies.

Interview Rubric for Hiring: Questions to Answer as an Interviewer

Two men shaking hands during a job interview.

What interview rubric for hiring should you follow? What types of questions should you answer as an interviewer? The first step in the hiring process is creating a hiring rubric when a role opens. This rubric lists the role’s important responsibilities, as well as abilities and traits that can help the employee complete those responsibilities. Here’s how to fill out your interview rubric.

How to Write a Good Job Description: Define a Role’s Purpose

A woman typing on a laptop with a notebook on her desk

What makes a good job description? How do you define an open role’s purpose? The first question you should answer in a hiring rubric is “What’s the role’s current purpose?” This is an important question, as the company may prioritize different responsibilities and traits from the same role at different points in time. Learn how to write a good job description to attract the right candidate.

How to Create a Talent Pool: Finding the Strongest Candidates

An interview candidate man in a talent pool of candidates

What’s a talent pool? Who should you ask for referrals? Rather than creating a job posting and sending it out for anybody to respond to, the authors of Who recommend you create a talent pool instead. This process involves asking trusted employees for referrals and cultivating relationships with those referrals. Discover how to create a talent pool of potential candidates.

How to Interview Candidates (& the 4 Interview Types)

A professional man interviewing candidates.

Are you looking to fill a new position at your company? What are the four types of interviews you should conduct? A crucial step in the hiring process comparing the candidates to your hiring rubric to determine if they fill a particular role. This is done by interviewing them about their past roles and what they bring to the table. Here’s how to interview candidates to find the right one for the job.

Creative Uses of AI in Business: Nike, Sephora, Amazon, & More

Creative Uses of AI in Business: Nike, Sephora, Amazon, & More

What are some creative uses of AI in business? How can AI improve the customer experience? Top global brands like Coca-Cola, Sephora, and Walmart are leveraging AI to innovate customer engagement and streamline company operations. From formulating new products to predicting demand, AI is changing the way businesses operate. Below, we’ll go over five companies and how they use AI in unique ways.

The 2 Most Important Qualities to Look for in an Employee

A man displaying a quality to look for in an employee by dressing professionally.

What are the key qualities to look for in an employee? What are two behavioral tendencies you want candidates to have? When creating a hiring rubric, you want candidates to know what type of qualities are important in the role. By answering this, you identify traits or abilities that you want an employee in the role to display. Here are the qualities to look out for when interviewing candidates.