The World's Best Book Summaries
What is transformation marketing? Is it effective? How can you work it into your brandscript? Transformation marketing is part of your hero’s journey. Along the way in your brandscript, your hero will learn new ideas and skills that will help transform them to the person who needs your product. Read more about transformation marketing and how it works.
What does selling happiness mean? How can you use happiness in your marketing campaigns? When you write your storybrand brandscript to have a happy ending, you’re selling happiness. There are three important story endings that can help you sell happiness. Keep reading to find out what selling happiness means and how to use it in marketing campigns.
What is happiness marketing? Is this kind of marketing effective? Happiness marketing is a type of marketing that focuses on feelings of satisfaction and fulfillment. It’s a successful marketing approach that focuses on a specific ending. Read more about happiness marketing and how it works.
Do you struggle to streamline your business processes? How can you introduce structure into your processes so that they run smoothly without your constant oversight? Your company has a few key processes that keep it running—together, they constitute your unique “way” of doing business. To keep it running smoothly, you need to streamline your business processes in a systematic way. Keep reading to learn how to streamline your business processes in three simple steps.
What is a brandscript? How can writing a brandcsript help you build a storybrand for your company? A brandscript is how you tell the story of your brand. Creating a script complete with a story, characters, and a conflict can help you determine your marketing strategy. Keep reading to find out how to create a brandscript.
What is the EOS management system? How can it help you integrate different components of your business, minimize bottlenecks, and streamline its operations? The EOS management system is a holistic business management model created by entrepreneurial expert and business consultant Gino Wickman. The EOS management system builds or strengthens six key business components the author discovered while turning around his family’s company. Read about EOS management and how it can help you take your business to the next level.
Do you want to know how to get people’s attention in a marketing campaign? What do you have to do to break through the clutter? All marketers are looking for new ways to figure out how to get people’s attention. Traditional marketing often fails at breaking through the clutter and achieving its goals. Keep reading to find out how to get people’s attention.
What is the Entrepreneurial Operating System? What are its components and purpose? The Entrepreneurial Operating System (EOS) is a leadership and management framework developed by entrepreneurial expert Gino Wickman. There are six components that make up the EOS of any business enterprise: traction, people, data, issues, process, and traction. Keep reading to learn about the Entrepreneurial Operating System and its components.
What is a target market? How can you defining your target market help you reach your ideal customer? A target market is a specific, defined segment of people whom a company targets with its marketing efforts. In other words, defining your target market means defining your ideal customer—the people who have an affinity for the products/services that you offer. Here is how defining your target market can help you propel your sales.
What is marketing noise? Why does marketing noise make it more difficult for marketing to succeed? Marketing noise is the idea that the market is overfilled with information. Our brains cannot process all the information and it makes it difficult to make decisions. Read more about marketing noise and why a lot of marketing doesn’t work.