Business Archives

3 Customer Experience Strategies That Hit the Spot

What is meant by customer experience? What can you do to elevate your customers’ experience with your brand? What are the most effective customer experience strategies? Customer experience is your customers’ overall perception of their experience with your business. The following customer experience strategies will help you craft an experience for your customer that goes above and beyond. Here are three customer experience strategies that hit the spot.

Start Small, Aim Big: 3 Ways to Grow a Small Business

Do you want to grow your small business but not sure where to start? What are some viable growth options for a small business with a limited budget? Growing your business usually isn’t as hard as starting it. Below we will share two ways you can grow your small business in an effective and manageable way. Here are three ways you can grow your small business.

Lead With Purpose: Remind Them of the Why

What does it mean to lead with purpose? And what can you, as a leader, do to instill a strong sense of purpose in your team? To lead with purpose means to lead with an acute awareness of the end goal. Leaders who lead this way provide their subordinates with a constant stream of reminders of the company’s mission, answering the question, “why do we do what we do?” Keep reading to learn how to lead with purpose.

The Law of Sacrifice in Marketing: How to Cut

What is the Law of Sacrifice? What are the three areas where it is essential to sacrifice to maintain brand focus? The Law of Sacrifice says that there are three areas where it’s essential to sacrifice certain products, messages, and ideas in order to maintain a narrow, targeted focus: product line, target market, and the temptation to change. Keep reading to learn about the Law of Sacrifice.

Do You Know the Key to Small Business Profitability?

What is the key to small business profitability? What are some things you could do to amp up the profits of your venture? In order for your small business to survive, you must be able to make a profit. Ensuring the profitability of a small business can be boiled down to two principles: 1) be mindful of what you spend your money on and 2) keep thinking of ways to generate more income. Read about the two basic principles of small business profitability.

The Law of Division and the Dangers of Line Extension

What is the Law of Division in marketing? Why is expanding your brand to new categories dangerous for your company? The Law of Division states that if a market leader wants to enter an emerging category, it needs a new brand name for that category. The Law of Extension expands on that message and says that the credibility you build in one market doesn’t necessarily transfer to other product categories. Therefore, it’s risky to try to expand an existing brand into a new category. Keep reading for more on the Law of Division and the Law of Line Extension.

3 Things You Need to Do Before Your Business Launch

How do you execute a successful business launch? What do you need to do before you go ahead and launch your product/service into the market? Once you’ve created your product or service, it’s time to start planning your business launch. To maximize the chances of your launch being successful, there are three things you must do before you go ahead and put your product/service out there. Here are three things you should do as you plan your business launch.

How to Cultivate a High-Creativity Workplace Culture

What are the key attributes of high-creativity workplace cultures? What can you, as a leader, do to create an environment that fosters creativity but that doesn’t get people off track? A high-creativity workplace culture would have both space and conditions that enable workers to innovate and parse through large quantities of concepts. Leaders of creativity-oriented workplaces need to develop processes to give teams honest feedback and set deadlines to ensure that projects stay on task. Read about the key attributes of high-creativity workplace culture, its benefits, and how to make it work for your organization.

Create a Product That Sells With 3 Easy Steps

Do you want to start a business but don’t know what you could sell? How do you create a product or service that’s going to bring in a profit? The first step of starting a business is to create a product or service. Ultimately, your product needs to have worth. In other words, it should make people’s lives better or easier. Ideally, this product or service should also be something that you’re passionate about. Follow these three steps to create a product or service that sells.

Ladder Marketing: Know Your Place in the Hierarchy

What is a marketing ladder and how does it work? Why shouldn’t you pretend your product is number one if it isn’t? Ladder marketing says that the key is to know your position in the marketing hierarchy and acknowledge it in your advertising. If you market as though you are number one, consumers will reject it. Continue on to learn about ladder marketing and the Law of Duality.