The World's Best Book Summaries
Are your customers happy about their experience with your brand? How does customer experience affect your bottom line? Excellent customer experience is what gets people to stick around and become loyal to your brand, ensuring a strong bottom line. Therefore, improving customer experience should be an ongoing effort of any business. Here’s how to elevate your customers’ experience in three steps.
What is Sean Ellis and Morgan Brown’s Hacking Growth about? What is the key message to take away from the book? In Hacking Growth, Sean Ellis and Morgan Brown present a non-traditional method for driving your business’s growth. Their method has helped top tech companies go from small startups to billion-dollar giants. Dubbed “growth hacking,” it entails focused and rapid experimentation to continually optimize your business for growth. Below is a brief overview of Hacking Growth by Sean Ellis and Morgan Brown.
What exactly is meant by “customer development”? What are the four stages of the customer development process? Customer development refers to how you take your customers from signing up to staying loyal for the long term. “Developing” a customer means crafting an experience, from top to bottom, that gets and keeps your customers excited and engaged by your product. Let’s look at the four phases of the customer development process—getting customers to sign up, stick around, stay loyal, and spend money.
What is a hiring plan? Why are hiring plans important for a business? Employees are an essential part of a business, and to have employees, you need to create a hiring plan. This process may be intimidating, but it’s important to ensure you’re hiring the right people to fit your team. Continue reading for a step-by-step hiring process that works for any business.
Want a prototype test example? How can you test a product prototype using the Design Sprint method? In his bestselling book Sprint, Jake Knapp provides a step-by-step process for completing your own Design Sprint workshop. According to Knapp, the final day of your workshop should be dedicated to prototype testing, and Sprint provides an example of how to test your prototype in three steps. Read on for a step-by-step example of prototype testing, according to Knapp’s Design Sprint method.
How can you use customer conversations to make your product better? What information should you gather during these discussions? In The Mom Test, Rob Fitzpatrick recommends taking customer feedback to determine if your business is worth continuing. To get this feedback, you need to talk with customers in the first place. Keep reading to learn how to take advantage of your customer conversations.
Why are prototype storyboards helpful for the design process? How do you make one for a design sprint workshop? Jake Knapp’s five-day Design Sprint method is an efficient way to design and test a product prototype in a team. According to him, storyboarding a prototype benefits the design process and is a crucial step to take towards the end of your sprint workshop. Read on to learn why and how to make a prototype storyboard, according to Knapp’s Design Sprint method.
How do you measure business growth? What metrics are the most telling of the rate at which your business is growing? The point of tracking growth metrics is to determine whether your business is growing, and if not, how you can change that. There are many ways to measure your business’s growth over time, but it’s best to focus on the few metrics that make the most difference. Here’s how to identify the most relevant growth metrics for your business.
Why should you gather customer feedback? What do you do with that feedback? Feedback is important in any workplace, but especially important if you have a new idea you want to test. Rob Fitzpatrick’s book The Mom Test suggests five ways to gather feedback from customers that will determine if you have a great idea on your hands. Keep reading to learn how to gather customer feedback with Fitzpatrick’s five strategies.
Looking for a product design critique example? How does the sprint method inform design critique? Jake Knapp’s Design Sprint method aims to teach product designers how to test a product idea in just five days. Using the sprint method for design critique is helpful if you’re stuck in the middle of a project that seems to be going nowhere. Read on for a product design critique example from Knapp’s bestselling book Sprint.