Sales Archives

Breakthrough Advertising by Eugene Schwartz: Overview

What is Breakthrough Advertising by Eugene Schwartz about? What are the main takeaways of the book? The ultimate goal of copywriting is to craft advertisements that spur demand for what you’re selling. In Breakthrough Advertising, Eugene Schwartz says you can do this by understanding what customers already need and framing your product as the only solution to fulfill these needs. Read below for a brief overview of Breakthrough Advertising by Eugene Schwartz.

Why Customer Research Creates Successful Headlines

What is the point of customer research? How can customer research increase sales numbers? There are three areas of customer research that will help you target the most relevant customer need. In Breakthrough Advertising, Eugene M. Schwartz teaches you how to write up excellent headlines based on the findings from your customer research. Below we’ll look at why headlines and customer research are important in advertising.

6 Dan Kennedy Quotes From The Ultimate Sales Letter

Are you looking for Dan Kennedy quotes? What are some of the best quotes from The Ultimate Sales Letter? Dan Kennedy is a direct-response marketing consultant, speaker, and author of dozens of business books, including The Ultimate Sales Letter. The book provides time-tested foundational strategies in the art of persuasive writing that translate across media in the ever-evolving world of sales and marketing. Take a look at these quotes from Kennedy’s book, along with a bit of context and explanation.

How to Write a Sales Letter: Dan Kennedy’s Winning Strategies

What are sales letters? Are they effective? How should one be written and used? You don’t have to attend an elite institution to learn how to turn words into money, says multimillionaire entrepreneur Dan Kennedy in The Ultimate Sales Letter. Whether you’re a new business owner or just interested in writing persuasively, you can use Kennedy’s strategies to sell. Continue reading to learn what a sales letter is, how to write a sales letter, and how to use a sales letter strategically.

What Is the Mom Test? 3 Rules for Talking to Customers

What is the Mom Test? What do you gain out of the Mom Test? The Mom Test by Rob Fitzpatrick is a practical guide on how to get meaningful feedback about your business or product. Fitzpatrick explains how to ask the right questions and elicit unbiased responses from customers that will move your business forward. Read more to understand what the Mom Test is so you can master it.

Honesty in Marketing: Is It the Right Approach?

When you’re trying to sell your product, should you be completely transparent about the price? Is it okay to use techniques that some regard as manipulative? The Ultimate Sales Letter provides time-tested foundational strategies in the art of persuasive writing that translate across media in the ever-evolving world of sales and marketing. Author Dan Kennedy leans into strategies that some would label as trickery or bullying to get people to respond to a sales letter. Read more to learn his approach and alternative views of honesty in marketing, and determine for yourself whether you have to choose between being ethical

The 5 Levels of Customer Awareness in Marketing

What are the five levels of customer awareness? Why are these levels important to consider when selling a product? Once you’ve chosen the specific customer need your headline will target, you need to find out how much they already know about your product. According to Eugene M. Schwartz in Breakthrough Advertising, this will help you determine what type of information you should put in your headline. Let’s look at the different levels of customer awareness and how to create headlines for each.

Know Your Product & Your Customer: Tips From Dan Kennedy

How much have you personally used the product you sell? Which is better—mass marketing or a narrow focus? In The Ultimate Sales Letter, Dan Kennedy shares strategies to craft powerful sales letters that will capture customers’ attention and make them want to buy what you’re selling. Kennedy says you must start with getting to know your product inside and out and identifying and understanding your target customer. Keep reading for tips on how to know your product and your customer.

Fulfilling Customer Needs: The Two-Step Process

How can you fulfill your customers’ needs? Do you know what your customers really want? Knowing what your customers want is the first step to creating a compelling headline. Lucky for business owners, there are only two steps to fulfilling customers’ needs according to Breakthrough Advertising. Continue reading for an in-depth look at these two steps.

The Ultimate Sales Letter by Dan Kennedy: Book Overview

Are sales letters still a thing? How can they be used to get customers to buy your product? In The Ultimate Sales Letter, Dan Kennedy (a multimillionaire entrepreneur and direct-response marketing consultant) shares strategies for crafting powerful sales letters. These letters capture customers’ attention and make them want to buy what you’re selling. Continue reading for an overview of this top-selling book.