What Is Nudge Theory? Baby Steps to Good Choices

What Is Nudge Theory? Baby Steps to Good Choices

What is Nudge theory? How does the Nudge theory book explain how the theory can be applied to your life? Nudge theory is about helping people make better choices. What is Nudge theory based on? The idea that people should have free choice, but that the choices can be presented in a way that encourages better outcomes. Read on to understand what is Nudge theory and learn how to apply it to your life.