Why was Ross Johnson resistant to a leveraged buyout of RJR Nabisco? Why did he eventually cave in? In the 1980s, many LBO consultants were pursuing the idea of buying out RJR Nabisco, but CEO Ross Johnson was hesitant. Eventually, he agreed to try an LBO, which would later become the biggest in history. Learn more about RJR Nabisco’s LBO below.
RJR Nabisco’s LBO: Why Ross Johnson Caved In










