Entrepreneurship Archives

How to Choose a Target Market: Tips From Russell Brunson

How to Find Your Target Audience and Competitors

Why is marketing easier when you understand basic human needs? How much do you know about the ability and desire of potential customers to spend money on your product? Russell Brunson made his name selling online marketing tools specializing in sales funnels. He contends that to successfully launch a business, you must start by solidly identifying your market. Until you know whom you’re aiming at, you can’t effectively come up with details for your offer. Keep reading to get Brunson’s advice on how to choose a target market for your product.

Peter Drucker’s Top 3 Innovative Strategies in Business

What are the top innovative strategies in business? Is it easy to find a market that has no competition? In The Essential Drucker, Peter Drucker lays out three different approaches that managers can apply to entrepreneurial endeavors. These include innovations that establish preeminence in a market, those that improve upon competitors’ work, and those that identify a specialty niche with no competition. Discover more about these innovative strategies so you can apply them to your business.

How to Build Community in Business and Why It Matters

What does it mean to have a community in business? How can having a community benefit your company? Having a community in business means having customers who value your company for its mission and have a meaningful connection with your purpose. Knowing how to build a community like this is important for any business owner. Discover how and why to build a community around your business with these tips.

Management for Startups: How to Get Customers & Funding

How should you manage a startup company? Where do you find funding for a new company? Whereas large organizations may struggle to innovate, small businesses just starting out often suffer from a lack of managerial expertise. In The Essential Drucker, Peter Drucker explains that people starting new ventures must pay attention to the markets, manage their finances, and install a leadership team. Read more about what’s required of management for startups.

Sam Bankman-Fried: Alameda Research & the Quest for More

How a Passive Investment Strategy Wins Big

Why and how did Sam Bankman-Fried build his cryptocurrency empire? Why did his managers and half of his employees quit? According to biographer Michael Lewis, Sam Bankman-Fried’s financial empire began with Alameda Research. Lewis explains why and how Bankman-Fried started the quantitative cryptocurrency trading firm. Read more to learn about the development and rise of Sam Bankman-Fried’s Alameda Research.

Leadership Succession Planning: Best Practices & Principles

What are the best strategies for leadership succession planning in business? How can succession planning keep your business strong long term? Leadership succession planning involves training employees to take on leadership positions and focusing on the company mission rather than your own personal direction. To lead a business successfully, you need to plan for its long-term success even after you’re gone. Learn how to successfully plan for leadership changes and prepare your company for longevity.

Increasing Stability in Business: 2 Requirements for Structure

How do you increase stability in business? Can you structure your company in a way that makes it more stable? Stability in business comes from structuring your processes so that they aren’t dependent on any one person. Knowing how to do this well will make your business more sustainable in the long run. Read on to learn how to increase the stability of your company and improve its longevity.

Reinvesting Profit: 2 Steps to Help Business Prosper

When does reinvesting profit make sense? Are there other things you need to prioritize before making a reinvestment in your business? Reinvesting profit allows you to reframe profits as business expenses and avoid extra taxes. Knowing when to reinvest profit is key to doing this successfully. This article will detail the steps you need to take and the things you need to consider before reinvesting your profits.

The Pathless Path: Imagining a New Story for Work and Life

Have you followed a traditional career path? Would you like to exercise more freedom in work and life? Paul Millerd abandoned a conventional career and became a freelancer. In his book The Pathless Path: Imagining a New Story for Work and Life, he shows others how to do the same. He relates the history of the cultural emphasis on work, shares his own story, and provides advice for switching to freelancing. Continue reading for an overview of this book that could inspire you to take a new path.

Mike Michalowicz’s Business Hierarchy of Needs: Explained

What’s the Business Hierarchy of Needs? How does it work? The Business Hierarchy of Needs is a system for prioritizing tasks in business introduced by business author Mike Michalowicz in Fix This Next. Understanding this system is an advantage for any business owner. Learn how the Business Hierarchy of Needs works and how to use it.