What makes something a movement? What if you could create a movement instead of just running a business? Imagine you have a product or service that can change people’s lives—one that can help them reach their most ambitious goals financially or personally. Russell Brunson says you should look at your product or service as merely a tool that supports something much greater—a movement. Read more to learn how to create a movement and not just a business.
What’s the brief history of Amazon? Where did Bezos come up with the idea of Amazon? Bezos’s story is the story of Amazon, the business he founded in 1994. Though Bezos doesn’t take all of the credit for the company’s success, it was he who shouldered the risk of creating an online retail store in a decade. Let’s break down Amazon’s history, from its beginnings in a garage to hurdling through the Covid-19 pandemic.
Why is marketing easier when you understand basic human needs? How much do you know about the ability and desire of potential customers to spend money on your product? Russell Brunson made his name selling online marketing tools specializing in sales funnels. He contends that to successfully launch a business, you must start by solidly identifying your market. Until you know whom you’re aiming at, you can’t effectively come up with details for your offer. Keep reading to get Brunson’s advice on how to choose a target market for your product.
What are the top innovative strategies in business? Is it easy to find a market that has no competition? In The Essential Drucker, Peter Drucker lays out three different approaches that managers can apply to entrepreneurial endeavors. These include innovations that establish preeminence in a market, those that improve upon competitors’ work, and those that identify a specialty niche with no competition. Discover more about these innovative strategies so you can apply them to your business.
What does it mean to have a community in business? How can having a community benefit your company? Having a community in business means having customers who value your company for its mission and have a meaningful connection with your purpose. Knowing how to build a community like this is important for any business owner. Discover how and why to build a community around your business with these tips.
How should you manage a startup company? Where do you find funding for a new company? Whereas large organizations may struggle to innovate, small businesses just starting out often suffer from a lack of managerial expertise. In The Essential Drucker, Peter Drucker explains that people starting new ventures must pay attention to the markets, manage their finances, and install a leadership team. Read more about what’s required of management for startups.
Why and how did Sam Bankman-Fried build his cryptocurrency empire? Why did his managers and half of his employees quit? According to biographer Michael Lewis, Sam Bankman-Fried’s financial empire began with Alameda Research. Lewis explains why and how Bankman-Fried started the quantitative cryptocurrency trading firm. Read more to learn about the development and rise of Sam Bankman-Fried’s Alameda Research.
What are the best strategies for leadership succession planning in business? How can succession planning keep your business strong long term? Leadership succession planning involves training employees to take on leadership positions and focusing on the company mission rather than your own personal direction. To lead a business successfully, you need to plan for its long-term success even after you’re gone. Learn how to successfully plan for leadership changes and prepare your company for longevity.
How do you increase stability in business? Can you structure your company in a way that makes it more stable? Stability in business comes from structuring your processes so that they aren’t dependent on any one person. Knowing how to do this well will make your business more sustainable in the long run. Read on to learn how to increase the stability of your company and improve its longevity.
When does reinvesting profit make sense? Are there other things you need to prioritize before making a reinvestment in your business? Reinvesting profit allows you to reframe profits as business expenses and avoid extra taxes. Knowing when to reinvest profit is key to doing this successfully. This article will detail the steps you need to take and the things you need to consider before reinvesting your profits.