The World's Best Book Summaries
What is Apple’s business strategy? How has Apple used it to become one of the most successful companies in the world? We’ll cover Apple’s business strategy and why entrepreneur Simon Sinek believes the secret is that the company “starts with why.” Learn how to apply Apple’s business strategies to your own business.
All businesses need to motivate customers to do something, whether that’s buying a product or a service. Does manipulative advertising work? What are the most common strategies of manipulative advertising? If you’re a buyer, how do you spot them? If you’re a seller, should you use them? We’ll cover the six most common manipulative advertising tactics. We’ll look at their pros and cons and discuss whether they actually work, or if there’s a more effective way to advertise.
What is Apple’s company history? Where did Apple, Inc. begin? How did they rise to become one of the most influential companies in the world? We’ll cover Apple’s company history and explore the choices that Wozniak and Jobs made that changed the company, and the world. Learn the lessons from Apple’s history.
What is Simon Sinek’s Golden Circle? How is it useful in creating a successful business? The Golden Circle is a concept from Simon Sinek’s book Start with Why. The Golden Circle visualizes the structure of an organization and looks like a bullseye target with three rings. The bullseye at the center is the WHY, the next ring out is the HOW, and the largest ring is the WHAT. When making decisions or communicating, you begin at the center with the WHY, then migrate out to the HOW, then finally the WHAT. We’ll cover what Simon Sinek’s Golden Circle is, how
Who is Simon Sinek? How did he formulate his “start with why” philosophy? What is Simon Sinek’s biography? Simon Sinek is an entrepreneur and the author of bestselling book Start with Why. After losing his passion during his first business venture, he realized the importance of understanding your purpose, in business and in life, and “starting with why.” We’ll cover Simon Sinek’s biography and look at how he developed the secret to success that he’s shared with millions of readers and audience members. Learn how Simon Sinek realized he needed to start with why.
Simon Sinek views trust as foundational in a successful business. What is Simon Sinek’s advice on building trust in the workplace? Is it important to trust your gut? We’ll cover Simon Sinek’s views on trust and examine why trust is integral to creating and maintaining a successful business.
Who is Ron Bruder? Why is he such a successful entrepreneur? Ron Bruder is an entrepreneur who started Greenwell, a computerized travel company. He’s also the founder of Brookhill, a real estate company, and the Education for Employment Foundation. We’ll cover a brief history of Ron Bruder’s entrepreneurial ventures and discuss how he’s used the “Start with Why” concept to spread his purpose and message.
What is Apple’s marketing strategy? Why is it so massively effective? Simon Sinek, entrepreneur and author of Start with Why, believes it’s all about Golden Circle marketing. We’ll cover Apple’s marketing strategy and how they focus on their purpose to sell their products. Learn from Apple’s marketing strategy on how to start with why.
Simon Sinek has written extensively on Apple. Why? What is the key to Apple’s massive success? What are the views of Simon Sinek on Apple? According to Simon Sinek, Apple’s success is based on its clear understanding of its own purpose. We’ll cover Simon Sinek’s insight into Apple’s success, and why Sinek uses Apple in so many of his examples in his book Start with Why.
What is “Golden Circle” marketing? Is it more effective than other marketing strategies? Golden Circle marketing is a marketing strategy promoted by Simon Sinek in his book Start with Why. Golden Circle marketing depends on your WHY, your central belief. It’s the concept that motivates you to get out of bed in the morning. In terms of an organization, it’s the reason you’re in business. We’ll cover examples of Golden Circle marketing and look at how to use Golden Circle Marketing to maintain a successful business.