Problem Questions (SPIN Selling)—Why the Best Reps Ask Them

Problem Questions (SPIN Selling)—Why the Best Reps Ask Them

What are problem questions in SPIN selling, and how can you use them to make a sale? Problem questions are questions that explore problems or issues your product or solution can solve—for instance, “Are you concerned about meeting your clients’ quality standards with your aging equipment?” Less experienced reps don’t ask enough of these questions. SPIN selling problem questions revolve around the idea that customers have a problem in their work that needs solving. These questions can help you understand the customer’s needs, and figure out the next steps.