The World's Best Book Summaries
What is B2B advertising? How is it different from traditional advertising, and what is it trying to achieve? B2B advertising is a specialized type of advertising for commodity industrial products. It’s when businesses advertise to one another instead of consumers. Read more about B2B advertising and how it works.
What are brand identity and brand image? Why is an agency’s brand something you should consider when choosing an ad agency for your business? Brand identity and brand image are important to an ad agency’s clients. Agencies need to have a good reputation to acquire clients and build recognition. You should choose an agency with a positive brand image. Read more about brand identity and brand image in advertising and how to choose an ad agency.
How do bonds differ from stocks? How do you know whether to invest in stocks or bonds? There are several strategies for learning how to pick bonds. But before you start investing in bonds, you need to know the answer to the question “how do bonds differ from stocks?” Keep reading to find out the answer to the question “how do bonds differ from stocks?”
What is the junk bonds definition? Should you ever invest in junk bonds? Why or why not? The junk bonds definition is a bond offered with a higher interest rate. Junk bonds can be appealing at first glance since they often promise high yields, but investors should be cautious and only buy junk bonds in certain situations. Read more about the junk bonds definition, when to buy junk bonds, and when to avoid them.
Does market timing work? Is it a good or bad investment strategy, and what does Benjamin Graham say about it in The Intelligent Investor? Market timing is a popular strategy. But does market timing work? While Market Timing is a popular strategy, Benjamin Graham actually argues that it’s a form of speculation, and should be avoided. So does market timing work? Keep reading to find out the pros and cons.
What is the advertising industry like? What kind of jobs are available in the advertising industry? The advertising industry has grown over the last century. There are still major traditional ad agencies, as well as new opportunities in growing areas of marketing and advertising. Read this advertising industry overview to learn more about working in advertising.
Do you want to know how to start an advertising agency? What do you need to effectively start and create an ad agency? Learning how to start an advertising agency takes business experience and research. First, you need a strong business model. Then you need a plan for managing and setting up the agency, including hiring people. Read more about how to start an advertising agency.
What is the margin of safety in stocks? Why is it important to know about the margin of safety before making an investment? The margin of safety in stocks is a measure of how much can go wrong before an investment goes bad. The margin of safety is one of the most famous concepts in Benjamin Graham’s The Intelligent Investor. Read more about the margin of safety, stocks, and how to invest.
Do you want to know how to choose a mutual fund? How do you know what funds to choose and what to look for? Learning how to choose a mutual fund takes practice and strategy. There are several different types of mutual funds you can choose from, all of which have unique investment benefits. Keep reading to find out how to choose a mutual fund.
What is active trading? Is active trading based on speculation or investment? Active trading is when you trade often and without research. Brokerage firms often promote active trading as a way to get rich quickly, but this won’t happen for real, smart investments. Read more about active trading and how it can affect your wealth.