How to Create Passive Income: Leverage Time

This article is an excerpt from the Shortform book guide to "The Millionaire Fastlane" by MJ DeMarco. Shortform has the world's best summaries and analyses of books you should be reading.

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What’s the quickest way to become wealthy? How can you create passive income?

MJ DeMarco, multimillionaire entrepreneur and investor, argues that the traditional path to wealth—working for a salary and investing in stocks—is too slow and unreliable. Instead, he says that the fastest way to become wealthy is to create passive income and increase your net worth.

Here’s how to become wealthy by leveraging time.

The Active Production Formula

DeMarco defines the Active Production formula for wealth as: unrestricted profits + investments and assets = massive wealth and early retirement. He argues that active producers are motivated by the goal to create and enjoy wealth. However, unlike insatiable consumers, they don’t confuse “get rich quick” with “get rich easy.” DeMarco explains that they’re willing to practice discipline and forfeit short-term comfort while they work on creating passive income and increasing net worth. As a result, they achieve extraordinary wealth in a short period of time and can buy what they want without fear of incurring debts. 

(Shortform note: DeMarco characterizes active producers as individuals willing to make strict financial sacrifices and de-prioritize their present happiness and comfort in service of becoming extraordinarily wealthy in the future. But, is this sacrifice really worth it—and will having enough wealth to buy whatever you want really make you happy? Arguably not. Research shows that, instead of making you happier, excess wealth and materialism encourage narcissistic tendencies and diminish your overall well-being: The desire to acquire more money and possessions promotes negative feelings, such as low self-esteem and anxiety, and discourages positive feelings, such as happiness and satisfaction.)

Leveraging Time Creates Passive Income and Freedom

According to DeMarco, the key reason active producers get rich fast is that they leverage their time—this means they use their time to create passive income, or something that generates recurrent income without their direct involvement. Leveraging your time removes your need to work for an income and dramatically improves your chances of creating wealth. 

DeMarco argues that you can’t leverage your time at a conventional job because your income directly relies on how many hours you work or how much you produce. 

  • For example, you work in a salon and either get paid $20 an hour or $20 for each client you serve. So you must work five hours or serve five clients to generate $100—both methods restrict your income to how much time you contribute. 

On the other hand, investing time in work that generates passive income—by creating a product or system that’s capable of earning an income long after your original time investment—expands your income potential.

  • For example, you invest your time into creating a $20 haircare product that sells in global markets—the ongoing sales of this product generate an income far beyond the hourly wage you would’ve received for your original time investment. 

Consequently, DeMarco insists that investing your time and money in assets that appreciate over time—such as physical or intellectual property that you can lease or sell—is the fastest way to grow your net worth and earn millions.

How to Create Passive Income: Leverage Time

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Like what you just read? Read the rest of the world's best book summary and analysis of MJ DeMarco's "The Millionaire Fastlane" at Shortform .

Here's what you'll find in our full The Millionaire Fastlane summary :

  • The three formulas that all conventional financial strategies follow
  • Why these formulas represent shortcuts that don’t guarantee financial freedom
  • How to generate a massive income in a short time

Hannah Aster

Hannah graduated summa cum laude with a degree in English and double minors in Professional Writing and Creative Writing. She grew up reading fantasy books and has always carried a passion for fiction. However, Hannah transitioned to non-fiction writing when she started her travel website in 2018 and now enjoys sharing travel guides and trying to inspire others to see the world.

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