100 Best How Things Work Books of All Time

Kevin RoseBunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. (Source)

Seth GodinMalcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. (Source)

Andy SternI think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then... (Source)

Dustin Moskovitz[I] was surprised at how familiar the topics felt. (Source)

Dave Ramsey[Dave Ramsey recommended this book on his website.] (Source)

Kishore BiyaniImmensely helpful and influential during my early years, it explained some of the basic mindsets required to succeed in any profession. (Source)

Bill Gates[On Bill Gates's reading list in 2011.] (Source)

James AltucherGladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Richard BransonOne example of a book that has helped me to #ReadToLead this year is Sapiens: A Brief History of Humankind by Yuval Noah Harari. While the book came out a few years ago now, I got around to it this year, and am very glad I did. I’ve always been fascinated in what makes humans human, and how people are constantly evolving, changing and growing. The genius of Sapiens is that it takes some daunting,... (Source)

Reid HoffmanA grand theory of humanity. (Source)

Barack Obamaeval(ez_write_tag([[250,250],'theceolibrary_com-leader-2','ezslot_7',164,'0','1'])); Fact or fiction, the president knows that reading keeps the mind sharp. He also delved into these non-fiction reads. (Source)

Dustin MoskovitzSeek to be understood. (Source)

Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

Daymond JohnI love all the Dale Carnegie books. (Source)

Barack ObamaAs 2018 draws to a close, I’m continuing a favorite tradition of mine and sharing my year-end lists. It gives me a moment to pause and reflect on the year through the books I found most thought-provoking, inspiring, or just plain loved. It also gives me a chance to highlight talented authors – some who are household names and others who you may not have heard of before. Here’s my best of 2018... (Source)

Bill GatesThis was a breakthrough to me. The framework Hans enunciates is one that took me decades of working in global development to create for myself, and I could have never expressed it in such a clear way. I’m going to try to use this model moving forward. (Source)

Nigel WarburtonIt’s an interesting book, it’s very challenging. It may be over-optimistic. But it does have this startling effect on the readers of challenging widely held assumptions. It’s a plea to look at the empirical data, and not just assume that you know how things are now. (Source)

Malcolm GladwellI don’t need to say much here. This book invented an entire genre. Economics was never supposed to be this entertaining. (Source)

Daymond JohnI love newer books like [this book]. (Source)

James Altucher[James Altucher recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Mark CubanThe book I wish I had as a young entrepreneur. (Source)

Tony RobbinsI found it to be truly extraordinary. Every page is full of so many principles of distinction and insights—and I love how Ray incorporates his history and his life in such an elegant way. (Source)

Bill GatesRay Dalio has provided me with invaluable guidance and insights that are now available to you in Principles. (Source)

Bill GatesA great read. (Source)

David AllenAtul is really talking about how absolutely powerful checklists are, and I think he makes a very creative point: that checklist are not just some static, boring thing. They actually allow you to do excellent work and free up your brain by not having to keep remembering what you need to do when. That then allows your brain to be a lot more creative about whatever it is you’re doing. (Source)

Timothy FerrissRamit and I are both obsessed with checklists and love a book by Atul Gawande titled The Checklist Manifesto. I have this book on a shelf in my living room, cover out, as a constant reminder. (Source)

Jack DorseyQuestion: What are the books that had a major influence on you? Or simply the ones you like the most. : Tao te Ching, score takes care of itself, between the world and me, the four agreements, the old man and the sea...I love reading! (Source)

Charlamagne Tha GodThese are the books I recommend people to listen to on @applebooks. (Source)

Karlie KlossI just think it’s got a lot of great principles and ideas. (Source)

Casey NeistatMy favorite Jocko book. (Source)

Timothy FerrissJocko is also the co-author of Extreme Ownership: How U.S. Navy SEALs Lead and Win — which I loved. (Source)

Roger AilesThis is the SEAL Leadership book we have been waiting for. Poignant, powerful, practical. A must read for every leader. (Source)

James AltucherWhen a writer or an entrepreneur, or a manager, or an employee, or a…whatever…sits down to get to work, he or she is often met by “the resistance”. The excuses that come up: I can’t do this. I am too old. I don’t have enough money. I’m scared. “The War of Art” is the guide to getting through that block. The comfort zone is papered up and cemented shut by our excuses. Learn to blast through that... (Source)

Seth GodinAlso hard to find on audio. I find Steve's voice to be fascinating, and even before I knew him, I was fascinated by listening to him speak his own work. The War of Art is one of those books, at least for me when I finally was exposed to it, I said, 'Why wasn't I informed? Why did it take this long for this book to land on my desk?'... You need to be clear with yourself about what you are afraid... (Source)

Brian KoppelmanTalks about resistance. (Source)

Dustin MoskovitzPut first things first. (Source)

Tony HsiehGetting Things Done by David Allen. He recently spoke at our Zappos all-hands meeting and gave me a signed copy of his book. (Source)

Eric RoseWhen I'm flat-out stressed about the volume and complexity of my work, I open this book and find immediate ways to gain a sense of control. That's really a critical need for decision making. David made me what I am today: headstrong and proud of it. (Source)

Naval RavikantI also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. [...] I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books... (Source)

Blake IrvingYou know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. (Source)

Santiago BasultoAnother book with great impact was “The power of habit”. But to be honest, I read only a couple of pages. It’s a good book, with many interesting stories. But to be honest, the idea it tries to communicate is simple and after a couple of pages you’ve pretty much understood all of it. Happens the same thing with those types of books (Getting things done, crossing the chasm, etc.) (Source)

Tobi Lütke[Tobi Lütke recommended this book in an interview in "The Globe and Mail."] (Source)

David Heinemeier HanssonTakes some of those same ideas about motivations and rewards and extrapolates them in a little bit. (Source)

Mike BenkovichI'd recommend a sprinkling of business books followed by a heap of productivity and behavioural psychology books. The business books will help you with principals and the psychological books help with everything else in your life. Building your own business can really f!@# you up psychologically. (Source)

Charles T. Mungerrecommends this title in the book "Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger". (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

Drew HoustonAbout principled negotiation, and I still think about and apply a lot of those concepts today. (Source)

Benjamin Spall[Question: What five books would you recommend to youngsters interested in your professional path?] [...] Grit by Angela Duckworth (Source)

Bogdan LucaciuGrit: The Power of Passion and Perseverance - it was frustrating to read: “Where was this book 20 years ago!?” (Source)

Stephen LewWhen asked what books he would recommend to youngsters interested in his professional path, Stephen mentioned Grit. (Source)

Daniel EkIt was fascinating to talk to [the author] about how this book came to be such a hit—he never backed down, and he allowed people to read it for free in order to then boost sales—much like how Spotify’s freemium model was perceived in the early days. (Source)

Eric RipertSpeaks of everyone having an ultimate goal in life, but most of us are too afraid to pursue it. The encouragement to fulfill your dreams is very inspirational! (Source)

Brené BrownThere's a great quote in [this book]: When you're on the right path the universe conspires to help you! (Source)

Joann CorleyschwarzkopfNeed a fun boost for your team? Want to jump-start great problem-solving? >Book a 1-hour #creativethinking, virtual experience & get a complimentary pdf copy - Brain on Fire: Unleashing Your Creative Superpowers! for each attendee #teambuilding Info here: https://t.co/j6hOxMJrNH https://t.co/b9hAxV90Mf (Source)

Jessica FlitterThe readability for me is probably the key element for students—and maybe for teachers as well—because it’s a book that you really can’t put down. If that’s what we need to make students readers, then I’m all for it. (Source)

Mike ShinodaI know most of the guys in the band read [this book]. (Source)

Marillyn HewsonCEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Ray DalioThe book I’d give [every graduating senior in college or high school] would be 'Lessons From History'. This is the Durants, they were maybe the greatest historians of all time. Anyway, of 5,000 years of history, probably wrote 5,000 pages on it, and they took this book - I think it’s 104 pages - and they took the themes of history, it could be from religion, natural resources, who knows, each one... (Source)

Naval RavikantGreat book. I really like how it summarizes some of the larger themes of history. Very incisive and, unlike most history books, is actually kind of small and it covers a lot of ground. (Source)

Kevin SystromA great book. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Tony HsiehIt's always interesting just to learn different perspectives, but to be careful of not trying to just say, 'Oh this book is the Bible, and we should copy that,' [...] Instead, I want us t0 take the parts that make sense for Zappos and try to incorporate them." (Source)

Arianna HuffingtonA fascinating, eye-opening read that will help you not just recognize your own unique gifts, but find the strength to challenge conventional wisdom to bring them to life. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

Amanda Palmer[Amanda Palmer recommended this book in the book "Tools of Titans".] (Source)

Fabrice GrindaI have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. (Source)

David GoldbergWhat I really liked about A Short History of Nearly Everything is that it gives an excellent account of a lot of the personalities and the interconnectedness of important discoveries in cosmology and elsewhere. He does such a great job of bringing together our understanding of cosmology, evolution, paleontology, and geology in a very, very fluid way. (Source)

Steve Jobsis said by his Apple co-founder, Steve Wozniak, to have regarded Atlas Shrugged as one of his “guides in life”. (Source)

Elon MuskA counterpoint to communism and useful as such, but should be tempered with kindness. (Source)

Travis Kalanick[Travis Kalanick mentioned this book in a Washington Post interview.] (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Bill NyeThe story of my other hero, Carl Sagan. The other guy who inspired me to do what I do now. (Source)

Ante ShodaIt explains 14 billion years of the evolution of the universe, a sort of engineering experiment on the largest possible scale. It spans all scales of space and time, describing everything from the largest scales of the universe to the smallest scales of molecules and atoms. It’s a good book for putting everything in perspective. (Source)

Tony RobbinsTim is a brilliant thinker. The way he approaches mastery is inspiring in many ways. His latest book is no exception. What I loved about Tools of Titans is that it distills key tactics, routines and habits of the ultra-successful in actionable ways that anyone can take advantage of. Highly recommended. Every chapter is a valuable lesson. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Kamal RavikantI’m reading Tools of Titans which is just amazing. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Catalina PenciuBusiness-wise, my goal for this year is to improve my collection and my mindset, but my favorite so far has been David and Goliath by Malcolm Gladwell. (Source)

Robert KataiBuy Malcolm Gladwell’s book “David and Goliath” and read the interesting stories about how the Davids of that moments have defeated the Goliaths. (Source)

Ryan HolidayI'll put here what I emailed Malcolm when I finished the book: "Just finished your new book in one sitting yesterday. So good. You are at the height of your powers and remain an inspiration to all of us trying to master an un-masterable profession." It's a little less practical or self-improvement oriented than his previous books, but far more thought provoking. (Source)

Nilofer MerchantAn interesting analysis/ essay re Gladwell’s latest book —> https://t.co/5Ey1maNRyI (Source)

Warren BuffettTo invest successfully over a lifetime does not require a stratospheric IQ, unusual business insights, or inside information. What's needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework. This book precisely and clearly prescribes the proper framework. You must provide the emotional discipline. (Source)

Kevin RoseThe foundation for investing. A lot of people have used this as their guide to getting into investment, basic strategies. Actually Warren Buffett cites this as the book that got him into investing and he says that principles he learned here helped him to become a great investor. Highly recommend this book. It’s a great way understand what’s going on and how to evaluate different companies out... (Source)

John KayThe idea is that you look at the underlying value of the company’s activities instead of relying on market gossip. (Source)

Avi AsherschapiroWho could forget that great book of reportage, "Dark Money," about the shadowy mechanization of the Nurses Union & the Climate Change Youth Movement. (Source)

Bill GatesThe subtitle of the book is “Serious Scientific Answers to Absurd Hypothetical Questions,” and that’s exactly what it is. People write Munroe with questions that range over all fields of science: physics, chemistry, biology. Questions like, “From what height would you need to drop a steak for it to be cooked when it hit the ground?” (The answer, it turns out, is “high enough that it would... (Source)

Rhett AllainAlso, this was covered in the @xkcdComic book What If (great book). https://t.co/WmFgsxpszL (Source)

Fabrice GrindaI have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. (Source)

Bill GatesI recommend this book to anyone who reads nonfiction. It is very well written and full of great insights. (Source)

Fabrice GrindaI have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. (Source)

Keith SlotterThese two gentlemen wrote the first book several years ago and SuperFreakonomics just came out. The books are very interesting on crime theory. Their theories are controversial. For example, they link a decrease in crime to the legalisation of abortion. In a nutshell they say that abortion stopped a whole new generation of criminals from being born. And that is because they say abortion is most... (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Elon MuskI guess when I was around 12 or 15... I had an existential crisis, and I was reading various books on trying to figure out the meaning of life and what does it all mean? It all seemed quite meaningless and then we happened to have some books by Nietzsche and Schopenhauer in the house, which you should not read at age 14 (laughter). It is bad, it’s really negative. So then I read Hitchhikers Guide... (Source)

Timothy FerrissIf Fear and Loathing in Las Vegas and Star Wars had a love-child, it would read something like this. This colorful novel by Douglas Adams begins with Arthur Dent narrowly escaping the Earth’s destruction as it is bulldozed to make room for a hyperspace bypass. Beyond the bizarre characters and plot twists, Adams proves that despite how bleak ones situation might be, there’s always something to... (Source)

Zoe GreavesOliver Jeffers is an exceptionally brilliant artist and children’s author and illustrator. He has a lovely, playful streak. (Source)

Walter IsaacsonThis is the clearest explanation of Newton and Einstein available, and Greene does it with a great sense of humour and wonderful visual thought experiments. (Source)

Sean M CarrollIt covers issues that don’t get attention in other places, such as the nature of time, the nature of space and really gives you a profound understanding of the universe. (Source)

Bill GatesMark Miodownik’s personal and professional obsession, as he explains in his book Stuff Matters, is basic materials we often take for granted such as paper, glass, concrete, and steel -- as well as new super-materials that will change our world in the decades ahead. I’m pleased to report that he is a witty, smart writer who has a great talent for imparting his love of this subject. As a result,... (Source)

Bill GatesThing Explainer is filled with cool basic knowledge about how the world works. If one of Munroe’s drawings inspires you to go learn more about a subject—including a few extra terms—then he will have done his job. He has written a wonderful guide for curious minds. (Source)

Kate Lee (St Paul's Girls' School)It’s about how to explain things using the simplest terms you possibly can, using only the top 1,000 words in the English language. It’s just ingenious. So many people will try and sound clever by using lots of fancy words, but this is exact opposite. It is being clever by using the most straightforward language you possibly can, without sacrificing accuracy. It’s beautifully drawn and... (Source)

Ee Ling Limeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they... (Source)

Vincenzo RuggieroQuestion: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and... (Source)

Gilles BernhardIf you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. It gave me a lot of ideas for my business, and I didn’t even scratch the surface of what can be done thanks to it! The next time I read it, I will write down everything that comes to... (Source)

Sam HarrisI highly recommend. It really is the most accessible discussion of brain science you will find. (Source)

Vinod KhoslaAmong the best insights into our brain and behavior. A top of the charts for me for this year, along with Scale. (Source)

Bryan Johnson[Bryan Johnson recommended this book on Twitter.] (Source)

Hannah Hart@KristenMirandaM It's okay to be lost. ♥️ A great book for your twenties is called "The Defining Decade" - just in case your looking for some ways to be found. (Source)

Chelsea FrankI read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. (Source)

Bogdan LucaciuI recently read “The Book of Joy”. It’s a series of dialogues between Dalai Lama and Archbishop Tutu (beautifully narrated in the audio version). They share their view on living a happy life in the face of adversity. The book brought profound clarity on topics like compassion, gratitude, generosity, and it deeply resonated with my worldview. If there’s one book you end up reading from my list, I... (Source)

Chad HarbachI think Infinite Jest is the major American novel of the past 25 years…It’s the book on which his reputation will rest, and I think people are going to read it for a long time. (Source)

Rebecca GoldsteinIt’s an extraordinary book…One of the things that he is examining in the novel is the various games that we play, many of them recursive. (Source)

Professor Frank McdonoughChristmas is coming and if you want to give a thought-provoking book to that history fan in your life then the recent books by the brilliant @peterfrankopan will satisfy. Some write books, this guy changes perceptions. https://t.co/gWZWZnv5TN (Source)

Raoul Pal@The92ers @zerohedge It’s fascinating. The Peter Frankopan book on the Silk Roads told history well from the perspective of Iran in particular (Source)

John LanchesterIt’s still a wonderfully entertaining book: An absolutely hilarious, very, very dark, vivid account of how Michael Lewis came out of Princeton and, with basically no qualifications, got a job in the bond trading department of Salomon Brothers (Source)

Audrey RussoQuestion: What books would you recommend to young people interested in your career path? Answer: Anything by Peter Senge. The Hard Thing About Hard Things – Ben Horowitz Once you are Lucky, Twice you are good – Sara Lacey Revolutionary Wealth – Alvin Toffler Black Swan – Taleb Reset: My Fight for Inclusion and Lasting Change, by Ellen Pao. Creative Class – Richard Florida Creativity Inc. by Ed... (Source)

Gita WirjawanAnother great book by @ericschmidt and @jjrosenberg on how Google hire, manage and help their smart creatives thrive. https://t.co/qqenAmE5qQ (Source)

Russell Poldrack"How Google Works" is a great book, with useful ideas for anyone who manages people and projects and wants to innovate https://t.co/bCPAEdmvfn #SummerReading (Source)

Cynthia JohnsonWhat happens is that we look at things Google, or Facebook, and we see these big corporate enterprises. We don’t see the fact that there are people inside running them, and there have been hurdles. (Source)

Vote Dem For The Planet@DeVos1990 @CommentOnTWLB @GOP Yes, yes, yes! Great book, and a huge warning? (Source)

Seth GodinThe easiest way to get rich is to inherit. This is the second best way—knowledge and some discipline. If you’re bold enough to do the right thing, Ramit will show you how. Highly recommended. (Source)

Bj FoggThe new edition of Ramit Sethi's book is smart, practical & FUNNY. Really. I laughed out loud about every other page. Great work, @ramit. https://t.co/WPUiZdsiM2 (Source)

Patrick Mckenzie@visakanv @Austen "Why not?" Because while there was interesting sociological work the book doesn't have a comparative advantage over Ramit's I Will Teach You To Be Rich for people working in the tech industry, and you *probably* have more interesting goals. (Source)

Doug McMillonHere are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. (Source)

Sriram Krishnan@rabois @nealkhosla Yes! Love that book (Source)

Chris OliverThis is a great book talking about how you can use computer science to help you make decisions in life. How do you know when to make a decision on the perfect house? Car? etc? It helps you apply algorithms to making those decisions optimally without getting lost. (Source)

Seth GodinBreezy and fun and yes, scary. Scary because it calls your bluff. (Source)

Ryan HolidayPart of ambition is modeling yourself after those you’d like to be like. Austin’s philosophy of ruthlessly stealing and remixing the greats might sound appalling at first but it is actually the essence of art. You learn by stealing, you become creative by stealing, you push yourself to be better by working with these materials. Austin is a fantastic artist, but most importantly he communicates... (Source)

Chase JarvisSuper small, fast read. (Source)

Mark ZuckerbergMy next book for A Year of Books is The Idea Factory: Bell Labs and the Great Age of American Innovation. I'm very interested in what causes innovation -- what kinds of people, questions and environments. This book explores that question by looking at Bell Labs, which was one of the most innovative labs in history. As an aside, I loved The Three-Body Problem and highly recommend it. If you're... (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

James AltucherDiscusses how to keep your brain healthy. (Source)

Dmitry DragilevThere’s a book called Brain Rules, also a great book, by John Medina, sort of like how your brain works. (Source)

Daniel GolemanMichael Pollan masterfully guides us through the highs, lows, and highs again of psychedelic drugs. How to Change Your mind chronicles how it’s been a longer and stranger trip than most any of us knew. (Source)

Yuval Noah HarariChanged my mind, or at least some of the ideas held in my mind. (Source)

David Heinemeier HanssonHow we get locked into viewing the world, ourselves, and each other in a certain way, and then finding it difficult to relate to alternative perspectives or seeing other angles. Studying philosophy, psychology, and sociology is a way to break those rigid frames we all build over time. But that’s still all happening at a pretty high level of perception. Mind altering drugs, and especially... (Source)

Philip PlaitMike Brown was finding objects that were as big or possibly bigger than Pluto in the outer solar system. It’s a great story. (Source)

Paula BoddingtonHow the use of algorithms has affected people’s lives and occasionally ruined them. (Source)

Ramesh SrinivasanThis book is a really fantastic analysis of how quantification, the collection of data, the modelling around data, the predictions made by using data, the algorithmic and quantifiable ways of predicting behaviour based on data, are all built by elites for elites and end up, quite frankly, screwing over everybody else. (Source)

Daniel KahnemanThis book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world. (Source)

Timothy FerrissIt really is [a damn good book]. So I encourage people, loonshots.com, take a look at the book. And if you’re like, “I still need to be sold,” okay. Go read up on Safi and you’ll be like, “Okay, there are probably additional things that I could learn from Safi and from the historical examples that you weave together, right?” It’s really the way that I like to learn personally and I think it’s the... (Source)

Siddhartha MukherjeeA wonderful book that explores the beauty, quirkiness and complexity of ideas, Loonshots will both educate and entertain you. If you care about ideas—especially new and out-of-the-box ones—you need to read this book. (Source)

James AltucherIn this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a... (Source)

Foti PanagioMy favourite business book at the moment is The Dip by Seth Godin because it has some great advice on when to stick with something and when to quit. I’m currently working on a new venture called GrowthMentor.io and The Dip gave me the ammunition I needed to follow my gut and to stick with the project even when I felt like shelving it and moving on to something else. [...] When I was reading The... (Source)

Michael HerrmannVery motivating for sticking through hard times. (Source)

Doug McMillonHere are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. (Source)

David Heinemeier HanssonMichael Lewis is just a great storyteller, and tell a story in this he does. It’s about two Israeli psychologists, their collaboration on the irrationality of the human mind, and the milestones they set with concepts like loss-aversion, endowment effect, and other common quirks that the assumption of rationality doesn’t account for. It’s a bit long-winded, but if you like Lewis’ style, you... (Source)

Francisco Perez Mackenna​This summer, Mackenna is learning more about the birth of behavioral economics, the psychology of white collar crime, and the restoration of American cities as locations of economic growth. (Source)

Matthew SyedThis is another really good set of essays in a rapidly growing branch of intellectual enquiry called behavioural economics where they look at the irrationalities in the way that humans behave. I thought this was brilliant. One essay in particular on irrational optimism caught my eye. It’s the idea that individuals who have slightly inflated expectations of their own abilities tend to persevere... (Source)

Preston Pysh@RayDalio So true Ray! I recently read an amazing book on the subconscious that you would really enjoy. It's called, Consciousness and the Brain: Deciphering How the Brain Codes Our Thoughts. Here's the link: https://t.co/sAjcNV368I (Source)

Clare LockhartSo my third book choice is The Mystery Of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else. Hernando de Soto is a Peruvian economist and one of his earliest books was The Other Path, as opposed to the Shining Path, which documents his attempts, along with the government of Peru, to engage with the Shining Path. And his basic thesis in that book is that many so-called... (Source)

Elon MuskIt is really, really good if you want a primer on structural design. (Source)

Cynthia JohnsonThis book will help change the way you think about digital marketing tools or social media tools, or any sort of communication device. Really focus on what do they do and how do they work first, and then create the content. (Source)

Larry SummersKindleberger’s message is that complacency can be a self-denying prophecy. (Source)

Marc FaberHe describes very well how these manias occur and what the symptoms are of manias in terms of excessive speculation, overleverage, borrowing, fraud, embezzlement, high trading volumes, and so forth. (Source)

Charles MorrisKindleberger’s great virtue is that he was both a respected economist and a student of human nature, and he knew that human nature could never be bottled up in an economic model. His book is a terrific narrative of a series of bubbles, going back to pre-industrial days – the Dutch tulip craze, the South Sea bubble, and so forth.. (Source)

Bill GatesStudwell produces compelling answers to two of the greatest questions in development economics: How did countries like Japan, Taiwan, South Korea, and China achieve sustained, high growth? And why have so few other countries managed to do so? His answers come in the form of a simple—and yet hard to execute—formula: (1) create conditions for small farmers to thrive, (2) use the proceeds from... (Source)

Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)

Maya Zlatanova[One of the books that had the biggest impact on Maya.] (Source)

Lane GreeneYes – ish. Deustcher does a great job of first taking on those old notions. He goes back to the romantic 20th century ideas, in particular to a writer called Benjamin Lee Whorf. Whorf was an amateur linguist, he was largely self-taught but spent a lot of time doing research on this topic. Whorf famously claimed that the Hopi Indians of the American Southwest did not have a concept of time like... (Source)

Vinod KhoslaFascinating though older book. (Source)

Justin BoretaGoes into the evolutionary thinking behind why music does what it does. (Source)