The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

Ranked #5 in Public Relations, Ranked #16 in Social Media Marketingsee more rankings.

The international bestseller--now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of...

Reviews and Recommendations

We've comprehensively compiled reviews of The New Rules of Marketing and PR from the world's leading experts.

Ann Handley Recommends this book

Kyrylo Taranenko Make sure to pick up the revised edition. For my generation, most advice is pretty obvious (blogs are Social Media too - oh I didn’t know that already :D), but there are some interesting cases and thoughts on going viral. (Source)

Rankings by Category

The New Rules of Marketing and PR is ranked in the following categories:

Similar Books

If you like The New Rules of Marketing and PR, check out these similar top-rated books:

Learn: What makes Shortform summaries the best in the world?