The New Rules of Marketing and PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
Ranked #5 in Public Relations, Ranked #16 in Social Media Marketing — see more rankings.
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of... more
Reviews and Recommendations
We've comprehensively compiled reviews of The New Rules of Marketing and PR from the world's leading experts.
Ann Handley Recommends this book
Kyrylo Taranenko Make sure to pick up the revised edition. For my generation, most advice is pretty obvious (blogs are Social Media too - oh I didn’t know that already :D), but there are some interesting cases and thoughts on going viral. (Source)
Rankings by Category
The New Rules of Marketing and PR is ranked in the following categories:
- #76 in Advertising
- #57 in Blogging
- #37 in Business Planning
- #50 in Digital Marketing
- #26 in Marketing
- #64 in Social Engineering
- #18 in Social Media
- #95 in Video
- #41 in Viral
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