The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

Ranked #24 in Facebook, Ranked #28 in Silicon Valleysee more rankings.


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely...

Reviews and Recommendations

We've comprehensively compiled reviews of The Four from the world's leading experts.

Cat Williams-Treloar Scott Galloway "The four" - because that's where the Marketing world is. I like the book for its honesty. (Source)

Craig Pearce I am currently reading The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. I was introduced to the author, Scott Galloway during his appearance on the aforementioned Recode Decode podcast, specifically episode released on September 14. His opinion and thoughts on the big 4 (Apple, Amazon, Facebook and Google) lead me to research him. I put a hold on his book from my local library and waited a few weeks. A great thing about this book is its recency, for example, it includes Amazon’s recent acquisition of WholeFoods. So far, it has covered, in entertaining detail, Amazon and... (Source)

Angela Pham I’m in the middle of The Four, which takes an awestruck-but-critical look at the four largest tech companies. (Source)

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