The Art of Innovation

Lessons in Creativity from IDEO, America's Leading Design Firm

Recommended by Seth Godin, and 1 others. See all reviews

Ranked #44 in Operations Research, Ranked #65 in Product Designsee more rankings.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley...

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Seth Godin Author, Marketer, EntrepreneurI don't know if you can teach this kind of creativity, but you can certainly raise your expectations by seeing how well they do design. (Source)

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