Good Strategy Bad Strategy

The Difference and Why It Matters

Richard Rumelt | 4.39 | 7,675 ratings and reviews

Recommended by Ann Handley, John Kay, Stephen Kinsella, and 6 others. See all reviews

Ranked #4 in Strategy, Ranked #5 in Business Competition — see more rankings.

Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world

Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.”

A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’s
nine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning.

Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,” mistake financial goals for strategy,
and pursue a “dog’s dinner” of conflicting policies and actions.

Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your
own thinking.

Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.

Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity. less

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Reviews and Recommendations

We've comprehensively compiled reviews of Good Strategy Bad Strategy from the world's leading experts.

Ann Handley Recommends this book

John Kay It’s very well written and I see I am quoted on the back cover saying, ‘This is the only book about business strategy which I didn’t want to put down.' (Source)

Stephen Kinsella Good Strategy/Bad Strategy, by Richard Rummelt. The kindle edition has thousands of highlights for the first 2 chapters, then almost none thereafter. I find that telling. This a great, non-bullshit book on a topic usually full of bullshit. https://t.co/2xyeoZ4e7R (Source)

Louis Grenier If you want to think about strategy, the proper strategy, how to understand what to do, what not to do, read: “Good Strategy, Bad Strategy”, “Good to Great” and “Blue Ocean Strategy”. (Source)

Patricia Reed I loved Good Strategy/Bad Strategy, by Richard Rumelt. It had many stories and examples about how strategy is often misconstrued, and what leaders can do to ensure they have a proper strategy. (Source)

Radu Marcusu As for business, my favorite would be Good Strategy / Bad strategy by Richard Rumelt. When you read a title like this, you most likely end up wondering whether it is going to be another strategy book loaded with buzz words but lacking in articulate content. Well, this one clearly delivers. It paints an accurate picture of the problem surrounding strategy and explains why there’s so much bad strategy all around us. What a CEO or entrepreneur will find extra useful is the fact that the book also exposes what you need to do in order to create good strategies. (Source)

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