How do you take a grow a movie theater company? Dick Smith, CEO of General Cinema, found a way: by expanding into other business associated with movie theaters. General Cinema Theatres was a movie theater company founded in 1922 by Phillip Smith, who expanded drive-in theaters throughout New England and the Midwest. When he died in 1962, his son Dick Smith took over as CEO. Dick Smith further expanded the company’s theater locations, then diversified into unrelated businesses such as beverage bottling and retail.
CEO Dick Smith: General Cinema, More Than Movies










