Elizabeth Whitworth, Author at Shortform Books

Sales Follow-Up: Keep Your Buyers (and Non-Buyers) Engaged

After your big product launch, how can you keep people from experiencing a letdown? Should you follow up with people who don’t buy your product? Entrepreneur and digital marketing expert Jeff Walker discusses the last step in his five-stage product launch strategy: sales follow-up. The key is to continue something you started in Stage One: connect with your customers relationally. Read more to learn about Walker’s sales follow-up strategy and to see how it can work for you.

How to Deal With North Korea: The Wild Card Among Adversaries

Why is North Korea such a threat to the world? Why haven’t economic strategies halted its aggression? What’s the answer to the North Korea problem? In Battlegrounds, General H. R. McMaster offers solutions to America’s foreign policy ills. He identifies North Korea as the riskiest “hot spot” in the world and recommends a coordinated effort to neutralize the threat. Read more to learn about McMaster’s ideas on how to deal with North Korea.

How to Find Peace Within Yourself: A Gift From a Stroke Survivor

What if you already had peace somewhere inside your mind? What if you just need to learn how to access it? As a stroke silenced Jill Bolte Taylor’s mind, she developed feelings of deep inner peace that had lain dormant in the right half of her brain. Her newfound capacity for empathy and stillness redefined her awareness of herself and the world—and she’s sharing this gift with others. Keep reading to learn how to find peace within yourself by tapping into the well of inner calm that’s embedded in the wiring of your brain.

How to Get People to Buy Your Product: 3 Keys to Launch Success

What should you talk about with your customers before you try to sell to them? How can you stand out in the market? To thrive in the digital marketing arena, Jeff Walker suggests you take advantage of mental triggers—brain shortcuts that influence people to do certain things—in your product launch. These triggers support three key factors of a successful launch: value, relationships, and desire. Keep reading to learn how to get people to buy your product by integrating all three of these factors.

Foreign Policy Failures: America’s 2 Misguided Assumptions

Has the U.S. been naive in its foreign policy since the end of the Cold War? Is overwhelming military force the answer to every threat? General H. R. McMaster describes how poor fundamental assumptions have clouded U.S. foreign policy in ways that are detrimental to itself and other nations. He discusses how these flawed assumptions have led to foreign policy failures in multiple corners of the world. Continue reading to learn about McMaster’s take on U.S. foreign policy.

How to Help Someone After a Stroke: Advice From a Survivor

What do stroke survivors need? What are some practical ways to support their recovery? Jill Bolte Taylor is a neuroscientist who survived and healed from a stroke. She’s uniquely qualified to provide insights on how professional caregivers, family, and friends can support stroke survivors. Here’s her advice on how to help someone after a stroke.

Launch by Jeff Walker: Book Overview & Key Takeaways

What should you do before you even mention sales? How can you make a product launch an event that people don’t want to miss? In Launch, entrepreneur and digital marketing expert Jeff Walker says that you should prioritize giving value and building customer engagement rather than focusing on sales to launch a product online quickly and successfully. He provides a practical strategy with clear steps. Keep reading for an overview of Launch by Jeff Walker, and get on the road to a successful product launch.

American Military Strength: H. R. McMaster’s Call to Action

How should the U.S. deal with Russian aggression and Chinese economic warfare? In what ways should the U.S. go on the offensive? In Battlegrounds, General H. R. McMaster describes the global challenges that the U.S. faces. He believes they can be met under certain conditions. He urges the U.S. to remain vigilant against open aggression and to use the truth to counter the propaganda of oppressive regimes. Read more to learn McMaster’s recommendations regarding American military strength in the current global climate.

The Two Hemispheres of the Brain: Left & Right, Alone & Together

What’s the difference between the left brain and the right brain? How do they work together? The two hemispheres of the brain work in unison. But each one has its own abilities, perception, and personality. Neuroanatomist Jill Bolte Taylor provides a simple explanation of the left brain and right brain in her book My Stroke of Insight. Keep reading to understand the two sides of the brain.

How to Launch a Product: 3 Scenarios for Online Businesses

What are the steps involved in a product launch event? Can you launch before you have a product? How can you partner with other businesses and share their success? At its simplest, a product launch is a process of introducing and selling a new product to potential customers. In Launch, Jeff Walker discusses three scenarios for launching a product in the online business world: a digital product launch event, launching without a product, and launching with partners. Read more to learn how to launch a product in each of these three ways.