The World's Best Book Summaries
Overview of Law 13: Appeal to People’s Self-Interest, Never to Their Mercy When you need help from someone in a position of power, don’t talk about your needs or something you did for them in the past. Instead, appeal to people’s self-interest, never to their mercy. They’ll be glad to help if they’ll get something important to them in return.
Does negotiating work in extreme situations? Is negotiating with terrorists effective? Many Western governments refuse to negotiate with terrorists, or at least say they do. This may be a mistake. Learn why negotiating with terrorists is usually the best option a government has, even when it’s a bad option.
Overview of Law #19: Know Who You’re Dealing With—Do Not Offend the Wrong Person There are many different kinds of people, and each will react differently to attempts to deceive them. You need to know who you’re dealing with and avoid the types who will waste your time or exact revenge.
Who was Otto von Bismarck? How did he keep his power in a rapidly-changing Europe? What can he teach us about maintaining power? Otto von Bismarck was a Prussian diplomat and politician who controlled German foreign affairs for 30 years in the mid- to late-1800s. We’ll cover what made Otto von Bismarck so powerful and how you can apply those lessons to your relationships and careers.
Overview of Law #17: Keep Others in Suspense: Cultivate an Air of Unpredictability Because people crave predictability and a sense of control, you can throw others off balance and even terrify them by cultivating an air of unpredictability. While your opponents are stressing themselves out by trying the explain and anticipate what you’re doing, you can achieve your objectives almost unnoticed.
What is positional bargaining? And why should you avoid it? Positional bargaining is a negotiation tactic in which each side defends its position and bargains to reach a compromise. Learn why positional bargaining is an ineffective strategy and how to increase your chances of success in negotiations.
We know P.T. Barnum as one of the most celebrated and controversial showmen of all time. But he wasn’t a success right away. What can his rise to power teach us about how to be successful in our own careers? We’ll cover the 2 most important lessons from the life of P.T. Barnum and how you can apply them in your own career.
Who was Joseph Duveen? And what can he teach us about power? Joseph Duveen was one of the most successful art dealers of the 1920s and ’30s. Many people believe he found success in part because he knew how to manipulate wealthy Americans. Learn how to use Joseph Duveen’s strategies yourself to become more powerful and successful in your career.
Overview of Law #12: Use Selective Honesty and Generosity to Disarm Your Victim You can use selective honesty and generosity to disarm your victim and distract others from your schemes. It works because even the most suspicious people respond emotionally, like a child, to acts of kindness.
Overview of Law #11: Learn to Keep People Dependent on You The more that a superior needs you, the more security and freedom you have to pursue your goals, so make him dependent on you. Never let superiors think they can get along without you. Learn to keep people dependent on you.