Freakonomics: A Rogue Economist Explores the Hidden Side of Everything applies the tools of economics to explain real-world phenomena that are not conventionally thought of as “economic.” Authored by Steven D. Levitt and Stephen J. Dubner, Freakonomics argues that data analysis and incentives can explain a lot about human behavior, and that a great deal of what experts and conventional wisdom tell us is wrong. As they explore these themes, the authors give us some powerful—and highly counterintuitive—insights into why the world is the way it is.
What is Snaptax? What Happened to It?
What was Snaptax? How did it help file your taxes? What happened to Snaptax today?
What Is a Startup? Definition and Examples
You’ve heard about startups building new products and services to change the world. But what, exactly, is a startup? And who are startup founders? Learn the proper definition of startup here – it’s not what you might think.
MVP Landing Page: What It Is & How to Build One
What is a landing page MVP? How do you build one, and how do you use it to test your key lean startup assumptions? Learn all about landing page MVP’s here, directly from the pages of Lean Startup, with modern advice included.
Who Is an Entrepreneur? (The Lean Startup)
Who, exactly, is an entrepreneur? Entrepreneurs aren’t just startup founders working out of apartments. Entrepreneurs can also be general managers in large companies charged with creating new ventures or new product lines.
Innovation Accounting: Examples From Lean Startup
In a lean startup, how do you figure out if you’re actually making progress? It’s with innovation accounting. Learn the principles of innovation accounting here, along with examples.
The 3 Growth Engines in Startups You Must Know
What is a growth engine in Lean Startup? How does it power your growth so you can build the most valuable and impactful company possible? Learn about the three growth engines here: the Sticky Growth Engine, the Viral Growth Engine, and the Paid Growth Engine.
Minimum Viable Product: 4 Critical Examples
What is a minimum viable product in Lean Startup terms? What examples are there of how to build one? Learn the 4 critical types of Minimum Viable Product, directly from the book Lean Startup.
The 7 Vanity Metrics You MUST Avoid
What are vanity metrics? Why are they so bad for understanding your startup? Learn the key vanity metrics you must avoid, and how to avoid them with the right approach.
8 of the Best Mark Cuban-Recommended Books
If you’re looking for books that will help you succeed in business and better understand the world, look no further than the bookshelf of billionaire Mark Cuban. The Shark Tank star, entrepreneur, and investor is a famously avid reader: Cuban has attributed the first million dollars he made to reading, and he’s said that learning new skills is one of the top three qualities all billionaires share. Mark Cuban’s recommended books list typically contains books on business, but he’s interested in a wide range of topics, and his recommended books reflect that. In 2017, Cuban told Politico, “I’m trying to