Psychology

What is sensation transference? As a seller, how can I create a product that takes advantage of sensation transference? As a buyer, how can I be more aware of how sensation transference affects my buying choices? When the way a product looks influences the way we experience it, we’re experiencing sensation transference. If you create products, learn how to make yours one everyone wants to buy. If you’re a consumer, learn how to avoid falling into the trap of sensation transference.

Why do we make such bad decisions sometimes? What can we do to make better decisions? The truth is, the fact that we don’t always know what we want or like is why we make bad decisions. Keep reading to discover how we can be oblivious to our own preferences and why this hurts our decision-making process.

Do you spend a lot of time making decisions? Do you ever wonder if there’s an easier way to make a choice? There are many types of decisions, and the best decision-making strategy in one situation may not be successful in another. We’ll look at the two basic types of decisions and discover why sometimes the best type of decision is the one that takes the least amount of conscious thought.

What is intuitive decision making? What is the adaptive unconscious? How can I use the adaptive unconscious to make the best decisions? Learn why snap judgments and your adaptive unconscious may be the most useful tool in your decision-making toolbox.

What do you do when you want to remember something you see? Do you write it down? Describe it to someone else? Both these tactics can lead to verbal overshadowing…and that’s a problem. Verbal overshadowing is the tendency of language to diminish your memory of visual information. It’s a phenomenon where explaining your thought processes make you worse at whatever you’re trying to explain. Learn why verbal overshadowing is bad and what you can do instead to remember visual information.

Do you ever get overwhelmed when trying to make a decision? Do you find that the more information you have, the harder the decision-making process becomes? How does thin-slicing help you make better decisions in the blink of an eye? In thin-slicing, your brain trusts your gut, and this may be the smartest thing you can do when making tough decisions. Learn how to use the concept of “thin-slicing” to make the smartest decision, big or small.