Sunk Cost Fallacy Examples: Why It’s Hard to Cut Your Losses

Sunk Cost Fallacy Examples: Why It’s Hard to Cut Your Losses

What is the sunk cost fallacy? What are some examples of the sunk cost fallacy? The sunk cost fallacy is the tendency to keep investing time or money in something because you’ve already invested a lot of time, money, or resources into it. In doing so, we separate life into separate accounts, instead of considering the global account. Learn what the sunk cost fallacy is and why it’s so easy to fall for it.

Availability Bias: Why Memorable Things Seem Important

Availability Bias: Why Memorable Things Seem Important

What is availability bias? When does it occur, and how can you avoid it? Availability bias is the tendency to place more importance on information we can easily remember. The more easily you remember something, the more significant you perceive what you’re remembering to be. In contrast, things that are hard to remember are lowered in significance. Learn how the availability bias, also known as the availability heuristic in psychology, hurts our thinking skills. We’ll cover the role of availability bias in the media and what you can do to overcome availability bias.

Invention of Writing: Created to Record Data, Help the Brain

Invention of Writing: Created to Record Data, Help the Brain

What were the causes and consequences of the invention of writing? Where was writing invented, and how did it change human history? The Sumerians invented writing in southern Mesopotamia between 3500 BC and 3000 BC. The invention of writing first affected accountants, not playwrights and poets. We’ll cover the reasons writing was invented and look at how it changed the world.

Homo Sapiens History: From Early Man to Modern Industry

Homo Sapiens History: From Early Man to Modern Industry

In Sapiens, Yuval Noah Harari uses concepts from physics, chemistry, biology, and history to tell the story of us, Homo sapiens history. Homo Sapiens history is punctuated by four major revolutions: The Cognitive Revolution, the Agricultural Revolution, the Scientific Revolution, and the Industrial Revolution. Each revolution ushered in a new era of innovation (and, often, suffering) for humans. In this brief history of Homo sapiens, we’ll look at each revolution and how it dramatically redirected the course of the history of Sapiens. 

Price Anchoring: Why You Pay More Than You Should

Price Anchoring: Why You Pay More Than You Should

What is price anchoring? How does it affect sales, and how does it affect what you pay for your purchases or how much you donate to charity? Price anchoring is the practice of giving a price point for a sales item or donation to influence consumer or donor decisions. Price anchoring is based on the psychological principle that, when shown an initial piece of information, you bias toward that information, even if it’s irrelevant to the decision at hand. We’ll cover how price anchoring works and how you can keep it from overinfluencing your decisions if you’re the customer.

Intensity Matching: How Comparisons Bias Your Judgment

Intensity Matching: How Comparisons Bias Your Judgment

What is intensity matching? How does Daniel Kahneman’s intensity-matching approach help fight bias? Intensity matching is translating values in a comparison across dimensions. Comparing values in different dimensions can help you make better judgments, but it can also lead to illogical thinking. We’ll cover examples of intensity matching and how it’s involved in the process of evaluation.

How the “Discovery” of America Sparked the Scientific Revolution

How the “Discovery” of America Sparked the Scientific Revolution

Clearly, ignorance played a role in Christopher Columbus’s “discovery” of America: He thought he had landed at what would later be known as the Indonesian archipelago, for one, and he also thought he was the first European to land there (the first was probably Viking Leif Eriksson). But how did Christopher Columbus’s voyages exemplify the ignorance of his time? And how did his voyages spark the Scientific Revolution? We’ll cover some of the sources of ignorance of Christopher Columbus’s discovery of America and look at how his voyages marked a turn to science.