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What is a nurture campaign? How can you create nurturing email campaigns and how do they work? A nurture campaign is an email campaign that offers a series of emails to customers about your brand. In your nurture campaign, you’ll send a series of emails: three nurturing ones and a fourth one that is a call to action. Keep reading to find out how to create a nurture campaign and write nurturing emails.
What are the different types of CTAs? How do you know when to use the different CTAs? There are two distinct types of CTAs: direct and transitional. You may use the different CTAs at different times during your marketing campaigns. Read more about the types of CTAs and how they work.
Do you want to know how to get referrals? Why are referrals good for your company? Knowing how to get referrals can help your company grow. People trust recommendations from other customers, so getting referrals is an important part of brand trust and recognition. Keep reading to find out how to get referrals.
Are you looking for Purple Cow marketing exercises? Do you want to know how to make your own purple cow? Below are four Purple Cow marketing exercises that will help you create your own purple cow. These are inspired by Seth Godin’s book, Purple Cow. Complete the Purple Cow marketing exercises below to help you create a purple cow.
Have you managed to make a Purple Cow? Are you wondering if you should keep innovating or if you should ride on your success? There are two goals once you have an established Purple Cow. At first, they might seem to contradict each other: milk it or keep innovating. Keep reading to learn why you should keep innovating even after you’ve made a Purple Cow.
Do you think you might have a remarkable product? Do you want to stand out from your competition? There are several concepts that do not make a remarkable product, but are commonly mistaken for one. Here are three of the biggest ones. Read on to find out if you really do have a remarkable product.
What is a Purple Cow? How do you create a new product that will stand out from the crowd? A Purple Cow is a unique and remarkable product. Passion is at the very core of Purple Cow theory. The best products are made by people who are passionate about them. Continue on to learn how you can make a Purple Cow of your own.
What is idea diffusion? Why is the most valuable part of the marketing curve the early adopters and not the late majority? Idea diffusion is a measure of how ideas (and therefore products) spread through a population. It helps you understand why mass marketing strategies no longer work. Keep reading to learn more about idea diffusion and the marketing curve.
What is the mass marketing loop? How could getting stuck in the marketing loop be the downfall of your company? Mass marketing requires mass spending. Many companies will spend the money they earn from mass marketing on advertising, creating a marketing loop. Keep reading to learn how to escape the marketing loop.
What is unconscious communication? How is mastering your body language and tone essential to completing a successful sale? Unconscious communication is how we communicate using body language and tone, and it all affects how a salesperson interacts with a prospect. Body language and tone make up about 90 percent of our communication. Words and their meaning are only 10 percent. Learn how to use unconscious communication to earn trust with a prospect.